November 4th, 2008
09:31 PM ET
6 years ago

Schneider: Race played a role

Obama's race boosted his results.
Obama's race boosted his results.

(CNN) - So, did race play a role? Yes, but it worked in Obama's favor.

About 20 percent of voters said race was important in how they voted, and those people voted for Obama by an 11-point margin, 55 percent to 44 percent. That means more people voted for Obama because of his race than against him. So much for the "Bradley effect."

And of the 80 percent of voters who said race was not a factor in their decision voted nearly the same way, breaking for Obama 53 percent to 45 percent. That means race played a role, but it was not a decisive factor.


Filed under: Candidate Barack Obama
soundoff (120 Responses)
  1. Nick

    I disagree that he race wsa that important. Well, the black people do, because it was their chance to have one of their people become president, and some whites. But asians, latinos, and other minorities. Well, does it matter that much? I'm not so sure then.

    November 4, 2008 09:28 pm at 9:28 pm |
  2. vote! OBAMA-BIDEN NOV.4th

    OBAMA IS A WONDERFUL MAN PERIOD!!!!! HE WILL BE OUR NEXT PRESIDENT!!!

    November 4, 2008 09:31 pm at 9:31 pm |
  3. Gary Chandler in Canada

    Not to gloat, but on a historical note; that is one dead PUMA!

    November 4, 2008 09:34 pm at 9:34 pm |
  4. Somewhat Happy in Florida

    I am a black female who was in support of McCain. He lost it for me when he picked Palin. Race played a small factor in this election. I think it comes down to Trust. And Palin ruined that for the GOP

    November 4, 2008 09:34 pm at 9:34 pm |
  5. Jason

    Nick wrote ..... "....One of their people...." ..... who are you !?!?!

    November 4, 2008 09:34 pm at 9:34 pm |
  6. Nelson

    So Black racism does exist. Imagine that.

    November 4, 2008 09:35 pm at 9:35 pm |
  7. Scott L

    YEA TAXES!!!!!!

    November 4, 2008 09:35 pm at 9:35 pm |
  8. Gozy

    Go OBAMA!

    November 4, 2008 09:36 pm at 9:36 pm |
  9. Chris

    Race definitely played a role. Many black people voted for Obama simply because he is black. Never mind that he represents a socialistic viewpoint. Score one for a bunch of people who want free money. But answer this... When you start taking money from the wealth (the ones who actually own the businesses in America) do you think they will stay in America? Or will they move overseas? Then where will you siphon the money from. (Siphon is in the dictionary if you need to look it up)

    November 4, 2008 09:37 pm at 9:37 pm |
  10. Sarah Smith

    IT BREAKS MY HEART

    THAT HIS GRANDMOTHER

    DID NOT KNOW HE BECAME US PRESIDENT

    BEFORE HER DEATH

    I AM SO PROUD OF / FOR HER!!!

    November 4, 2008 09:37 pm at 9:37 pm |
  11. wisdom002

    NO MATTER WHAT PEOPLE SAY, IT IS JUST THE TIME OF CHANGE. GOD DECIDES.

    November 4, 2008 09:37 pm at 9:37 pm |
  12. John

    When will Americans ever realize it comes down to character and not color? McCain is 10 times the man Obama will ever be

    November 4, 2008 09:38 pm at 9:38 pm |
  13. ho cake of tn

    Obama eats vagina and McCain sucks cock

    November 4, 2008 09:38 pm at 9:38 pm |
  14. Jim Walsh

    Dr. King would be proud. Obama is being judged on the content of his character, not the color of his skin.

    November 4, 2008 09:38 pm at 9:38 pm |
  15. catherine

    People want change. They are tired of the same things coming from people who look the same. So they'll pick a candidate that is different in every way that counts. So if that means he is a different race then that's just the chocolate flavored icing on the "change cake".

    November 4, 2008 09:38 pm at 9:38 pm |
  16. Gigi from NY

    Race played a role when it came to the campaign smears, but not in Obama's favor. How many Presidential candidates have had the KKK protesting outside a debate? How much name calling did Obama endure from McCain in general? I say race played a small role in the vote, but that such things should not even be measured. Some people vote based on age and gender. So all these items are factors, why single out race?

    November 4, 2008 09:39 pm at 9:39 pm |
  17. Mary

    Why has it taken McCain so long to run? Since he,s claiming to have so much experience.

    November 4, 2008 09:40 pm at 9:40 pm |
  18. chris webster

    Hello America:

    Here in our bi-cultural but multi-diverse country New Zealand - we're watching this magnificent event - we also have a general election this weekend - but its not as exciting as what's happening in your country.

    Good luck to the Man and his family and your country.

    Only in America!

    November 4, 2008 09:40 pm at 9:40 pm |
  19. jmix

    nick,

    correct me if i am wrong but isn't he part white? So does that make him one of your people?

    November 4, 2008 09:40 pm at 9:40 pm |
  20. GOOD-BYE TO AMERICA

    IT LOOKS LIKE A SAD DAY FOR AMERICANS

    GET READY TO GET YOUR CHEEKS, THEN HEAD FOR THE SOUP LINES.....

    November 4, 2008 09:40 pm at 9:40 pm |
  21. bob

    Why are there only 2 opinions ? You only post the ones that further your own goals is why.

    November 4, 2008 09:40 pm at 9:40 pm |
  22. Election is fixed

    This election is fixed, there has to be smarter people in this great country, I honestly do not see how Obama can be leading anywhere except maybe his own home state. Hope you all are ready to welcome socialism.

    November 4, 2008 09:41 pm at 9:41 pm |
  23. Deborah Birdsong

    Race did not play a factor for me. If McCain was of African American descent with his policies, Republican platform and age, I would not have voted for him. Obama is more qualified to lead and his back-up (Biden) is more qualified to serve the "Country First" than McCain's choice. Choosing Palin showed the McCain "tap dance" of pandering (we women are actually smarter than that) when you have Colin Powell, Elizabeth Dole, his friend Joe Lieberman, et.al. Poor judgement when judgement matters. Palin is not in the same league with Senator Hillary Clinton; never will be.

    November 4, 2008 09:41 pm at 9:41 pm |
  24. Nelson

    I voted against Obama... because he's Black. I feel I cancelled out a Black racist by doing so.

    November 4, 2008 09:41 pm at 9:41 pm |
  25. Blinded by the lie

    @ Nick 9:31 p.m.

    That was foul for you to say that...but ya know what?...not feeding into the negativity...we had enough of the last 8 years...keep hitting your head on that wall....lmao

    November 4, 2008 09:42 pm at 9:42 pm |
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