(CNN) - Republican National Committee chairman Mike Duncan officially launched his re-election campaign Wednesday by emailing committee members and launching a sleek new Web site touting his record at the helm of the party.
In a Web video, Duncan advertised his experience running the party machine over the last two years and his understanding of the behind-the-scenes efforts that make the GOP tick, promising to avoid "flash" and focus on the "nuts and bolts" of building up the party's state-by-state grassroots infrastructure and its fluency in new technology.
He also promoted post-election Republican gains in the Georgia Senate race runoff and special elections in Louisiana, calling those wins a "a crushing blow to the Barack Obama, Harry Reid, Nancy Pelosi liberal agenda."
"It's clear that Republicans still know how to win elections as we build a solid foundation for the 2010 campaign," he said.
Duncan's candidacy has already been pushed online by an anonymous web site - "Keep Mike Duncan as RNC Chairman" - that has attacked Duncan's rivals for the chairmanship, with a particular focus on Michigan GOP chairman Saul Anuzis.
Duncan and Anuzis are joined in the chairman's race by South Carolina GOP chairman Katon Dawson, former Ohio Secretary of State Ken Blackwell, former Tennessee GOP chair Chip Saltsman and former Maryland Lieutenant Gov. Michael Steele.