January 1st, 2009
09:47 AM ET
11 years ago

Fashion icons behind Obama inauguration merchandise

 Fashion icon Diane von Furstenberg designed the Obama Love tote for the Runway to Change collection.

Fashion icon Diane von Furstenberg designed the Obama Love tote for the Runway to Change collection.

(CNN) - Even in a recession, Obama merchandise sells - and the Presidential Inaugural Committee is again looking to fashion icons to cash in, teaming up with designers to raise funds for next month’s presidential inauguration.

The latest “Runway to Change” collection — part of the official inauguration memorabilia Web store unveiled Wednesday - features designers like Tory Burch, Diane von Furstenberg, and Zac Posen. Shoppers can choose from merchandise like tote bags, T-shirts, and an Alexander Wang scarf monogrammed with the word “Change.”

In keeping with the nation’s budget-conscious mood, prices top out at $70 — a fraction of what designs by these fashion industry heavyweights usually command.

The “Runway to Change” line launched during Obama’s presidential campaign, and featured apparel and accessories created by name-brand supporters of the then-candidate.


Filed under: Candidate Barack Obama
soundoff (45 Responses)
  1. Chris in MI

    This is fine with me as long as the money these designers rake in goes to feed and clothe homeless people or help people pay their heating bill this winter. If all Obama supporters bought a tote bag, well, hey, that's alot of bucks. I'd buy a bag..

    January 1, 2009 01:56 pm at 1:56 pm |
  2. Fashon this.....

    Who is hiding Obama's illegal immigrant aunt? And why is CNN not pursuing this story. She;s here illegally and should be on the next boat to Kenya.

    January 1, 2009 01:56 pm at 1:56 pm |
  3. Carolyn from GA

    To Dan, TX: I never thought about it that way. This is an economic boost to that region. Just like for New Year's eve in Times Square, someone has to police the area, clean up the area, get people to where they are going (planes, Amtrak, taxis, limos, metro rails, metro buses), show visitors around (tour companies), provide things if wanted for those tourists to do (theater shows, museum tours), sell merchandise (such as the bag listed above and other collectibles and momentos). The list goes on once you add in places to stay, fuel for the cars, buses and limos. This people is what it means to stimulate the economy.

    However, as I said the list goes on, this is stimulating to some degree all parts of the country. I live in GA but I am going on a charted bus with a group of people leaving from this area. All the companies that own buses to charter are also making money right hear in GA. Actually, all of the places that own buses to charter in my town are sold out. That is the position to be in when you own a business. Business is so good that everyone has purchased all of your inventory. This scenario goes for any bus being chartered, any plane, or Amtrak seat from any destination with the purpose of making it to the inauguration. Some low cost airlines have added flights (more jobs that were not there). The original departure points to get to Washington, DC or some place close is making money. Making money means more jobs for the companies that are providing that service.

    I know that it is a cliche but I am going to say it anyway: THAT IS CHANGE THAT I CAN BELIEVE IN! Obama needs to keep it coming.

    January 1, 2009 02:00 pm at 2:00 pm |
  4. Terry

    The purpose of life, of course, is to shop and buy. If you have money that you haven't put in a cash register somewhere, then you are a criminal and perhaps a traitor as well.

    We have a new president, so all Americans should purchase Chinese-made goods with Obama's picture. Buy them with your credit cards if you don't have cash. Those corporations need us, and we can't abandon them now, in their time of need.

    January 1, 2009 02:11 pm at 2:11 pm |
  5. Joe Fattal

    Who cares if his aunt Zeituni is illegal or not. As long he don't get all his family, I mean all of them including her to live in the white house. Nothing racial but around where I live if a black family moves in, everybody and I mean everyone in the family moves in, like mexicans.

    January 1, 2009 02:16 pm at 2:16 pm |
  6. flyer

    Don't put her on a boat. Make her swim.

    January 1, 2009 02:16 pm at 2:16 pm |
  7. Juan Grain

    Where can i get an Obama Super Hero figure at?

    January 1, 2009 02:17 pm at 2:17 pm |
  8. Debby

    All this hype about Obama and this big party coming up. I hope he helps the country since he is been put on this big pedestal.

    January 1, 2009 02:17 pm at 2:17 pm |
  9. fmr. Hillary Supporter now for McCain

    TCM and josh are right. and if the rest of you can't see it, well then you're ignorrant and stupid.

    January 1, 2009 02:19 pm at 2:19 pm |
  10. 3strikes

    you lemming followers of the false messiah nobama are so predictable and pathetic, i cant wait until he disappoints you all, getting all your hopes up about "change" and then downplaying it to hide the fact that he cannot and will not bring about change. this is your goin to hell in a handbag, nobama delivered you.

    January 1, 2009 02:22 pm at 2:22 pm |
  11. Joyce Becker

    I would love to buy the tote bag, it looks so nice and roomy and would carry so much of my stuff. It is an excellent idea to sell these designer things and those who don't approve need not buy anything.

    January 1, 2009 02:25 pm at 2:25 pm |
  12. ana

    Too bad all this WASTED money is being put to better use like helping the homeless and unemployed who are truly suffering.

    The amount of money being wasted during this inauguration is a slap in the face to all the people in America who are struggling to put food on their table and keep a roof over their heads.

    I guess some people only care about the economy when they are trying to get elected.

    January 1, 2009 02:25 pm at 2:25 pm |
  13. Deb Osborne

    I ABSOLUTELY love the bag! Where can I get one (or 2)?

    January 1, 2009 02:25 pm at 2:25 pm |
  14. From PA

    Printing more money for short term positive effect, in the long run will put the country into debt

    January 1, 2009 02:26 pm at 2:26 pm |
  15. Ann

    What idiot woman would use this Safeway bag?

    January 1, 2009 02:26 pm at 2:26 pm |
  16. Texas Teacher

    Those who have to extra money to spend should spend it.... even if the items are made in another country (God forbid with Slave... I mean child labor) then buy it. The jobs that are filled in bringing the merchandise to the US, packaging it, transporting it, and selling it is paying in American Jobs. Whatever it takes... we have to keep this economy moving. Some people cannot afford to buy... but there are still many who can.

    January 1, 2009 02:28 pm at 2:28 pm |
  17. lgl

    fashion this,
    people dying all over the world, unemployment the highest ever, president spending money like its water and your worrying about President Elect Obama's aunt!! It's people like you that probably voted for the imbecile that did this to our country. Like this administration you care nothing about our country, just yourself!
    Wake up and smell the coffee. Do you have a good job, if so stop complaining, if not you better start praying for Obama!

    January 1, 2009 02:36 pm at 2:36 pm |
  18. nate

    Happy New Yr in Obamica. Fashion THAT!

    January 1, 2009 02:39 pm at 2:39 pm |
  19. Deb

    I love that bag........see you on Jan 20!!!!!!!!!!!!!!!!!!!!!!!

    January 1, 2009 02:41 pm at 2:41 pm |
  20. Dennis

    There is one reason for the current state of our economy and that is the meddling of the Federal Government. Over regulation, not under regulation is to blame. The Community Reinvestment Act coerced banks into granting mortages to the under qualified, causing the credit crisis. Individuals and companies are overtaxed and Federal spending on non defense related programs was out of control before the recent bail out mania. Liberalism gone wild is the greatest threat to our country. Obama promised the same out of control government activism which is a recipe for disaster.

    I can only hope that Obama truly changes the ways of Washington with drastic tax cuts and reductions in the non defense Federal budget. This will only happen if he obandons most of his campaign promises and reverses course. Yes "Obama 180", that's change we can all believe in!

    January 1, 2009 02:51 pm at 2:51 pm |
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