February 4th, 2009
09:21 AM ET
5 years ago

Obama campaign manager lands major book deal

Plouffe led a campaign that broke presidential fundraising records.
Plouffe led a campaign that broke presidential fundraising records.

(CNN) - He’s not getting a West Wing office, but Obama campaign manager David Plouffe is still getting rewarded for the president’s historic victory: after a major bidding war, he’s scored a book deal that reportedly falls in the seven-figure range.

A source close to Plouffe confirmed that the Obama advisor has reached a “lucrative” deal with Penguin Group imprint Viking for "The Audacity to Win: The Inside Story and Lessons of Barack Obama's Historic Victory," to be released next fall.

The publisher said in a Tuesday statement that the book will offer an insider perspective on the historic campaign, including "the deliberations about whether to run against long odds, the epic primary battle with Hillary Clinton, the drama of the general election campaign against John McCain and the strategic roads taken - and not taken ...”

The book will also be marketed as a business handbook, laying out the “ lessons to be learned from the formation and the functioning of an unprecedented $1 billion start-up - use of technology, crisis management, grass roots, and personnel management."

Plouffe was represented by Washington attorney Robert Barnett, who has helped nail down book deals for high-profile political clients like President Barack Obama and former President Clinton.

–CNN's John King and Candy Crowley contributed to this report


Filed under: David Plouffe
soundoff (32 Responses)
  1. Dan

    Who cares... Barack got elected because he took advantage of financial crisis and now we are in the doldrums. He spoke so well that he can handle it and now his performance i pathetic. His book will have no takers.

    February 4, 2009 12:34 pm at 12:34 pm |
  2. DNC

    say it ain't so:
    another DEM making all the money they can while
    wagging the shaming greedy finger at everyone else.

    Change

    February 4, 2009 12:39 pm at 12:39 pm |
  3. Jim

    I wouldn't spend the time ordering, much less reading his trash.

    February 4, 2009 12:40 pm at 12:40 pm |
  4. Vine15

    I don't understand the mind and heart of racist. The Obama campaign wasn't filled with propaganda. David is a cool, smart dude. I'll buy the book along with the book written by the NBC chief white house correspondent. Just interesting stuff. I think the most ignorant thing I ever did was vote for George W Bush. My family disowns me. That was a stupid, uninform decision.

    February 4, 2009 12:41 pm at 12:41 pm |
  5. Ted in NC

    Time to cash in, baby.

    February 4, 2009 12:48 pm at 12:48 pm |
  6. don't need to read this

    I would rather they get to work fixing this country

    what a nightmare the last 8 years have been

    February 4, 2009 01:06 pm at 1:06 pm |
  7. Money

    Is that all "they" care about, money??

    February 4, 2009 01:10 pm at 1:10 pm |
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