WASHINGTON (CNN) – A new $10 million-plus television advertising campaign is set to begin Sunday that is designed to pressure Congress to move quickly this year on overhauling the nation’s healthcare system, an organizer tells CNN.
The TV ads will run on local cable television, specifically targeting 34 senators over a three week period and 49 congressmen for two weeks, Dave Lemon, a spokesman for Families USA, tells CNN.
Families USA, along with American Cancer Society Cancer Action Network (ACS CAN), Pharmaceutical Research and Manufacturers of America (PhRMA), and the Service Employees International Union (SEIU) are behind the campaign. Lemon said the ads will hit both Democrats and Republicans, but noted the consortium will not release a list of the targets until next week. The ads will run on CNN, Comedy Central, FOX and MSNBC.
"This huge ad campaign is designed to accomplish two things,” Ron Pollack, executive director of Families USA, tells CNN. “First, thank members of Congress for their votes on children's health care coverage; and second, to begin the process of getting meaningful health care reform passed this year.
"The children's health bill is a good down payment towards meaningful reform. But, with tens of millions of people unable to afford needed health care coverage, the larger reform effort needs to happen as quickly as possible," he added.