February 19, 2009
Posted: February 19th, 2009 02:16 PM ET

From
Steele plans an agressive PR push for his party.
Steele plans an agressive PR push for his party.

(CNN) - Republican National Committee Chairman Michael Steele says his party is going to launch an "off the hook" public relations campaign that will update the GOP’s image by translating it to "urban-suburban hip-hop settings."

The new GOP leader told the Washington Times that the party’s defeat in states like North Carolina and Virginia made it clear they needed a new approach.

“We need messengers to really capture that region - young, Hispanic, black, a cross section...” he said in an interview published Thursday. “We want to convey that the modern-day GOP looks like the conservative party that stands on principles. But we want to apply them to urban-surburban hip-hop settings.”

He added, jokingly, that “we need to uptick our image with everyone, including one-armed midgets.”

Steele described the new multi-platform PR offensive as “avant-garde, technically. It will come to [the] table with things that will surprise everyone - off the hook.” Asked whether that meant cutting-edge tactics, Steele demurred. “I don't do 'cutting-edge,’” he said. “That's what Democrats are doing. We're going beyond cutting-edge.”

Steele, who began a massive personnel overhaul at the RNC shortly after his election, said he has started meeting weekly with congressional Republicans. He said he’ll be gathering input from House and Senate leaders, not giving instructions - but criticized national Republican leadership’s focus on party unity as a top priority, saying the failure to devote itself instead to developing fresh faces had cost the GOP.

“We missed the mark in the past, which is why we are in the crapper now,” he said. “We had the White House, the Senate and the House and were not building a farm team over the last years. We could have been ahead of Democrats and their 50-state strategy.”

Steele dismissed the assessments of some Republicans that he needs a deputy to handle areas like logistics, fundraising and candidate recruitment. “I can run this organization just fine,” he said. “There will be no deputy chairman, period. ...People who said I can't make the trains run on time never gave a reason. I say to them, 'Stuff it.'

“I am not afraid of being held accountable for my leadership,” he said. “The idea I am somehow going to handicap myself before I begin is nuts. I am not going to buy into this mind-set among a few people who probably have never run anything but their mouths.”

Steele defeated a crowded field last month, including sitting RNC chairman Mike Duncan, to claim the party’s top spot.

Filed under: Michael Steele • RNC


Kim   February 19th, 2009 11:43 am ET

OMG, that's funny!! I almost choked on my coffee!

Zaley   February 19th, 2009 11:43 am ET

TOTAL IDIOT! Just a Obama wannabe. Too bad he isn't.

Travis   February 19th, 2009 11:43 am ET

As a republican, I am embarrassed. I don't understand where Steele is coming from on this–based on what I know of him this is completely out of character.

What the republicans really need to do is not to "retool their message" but instead come back on point with their message–show how conservative principals can solve the problems at hand, admit to the failures of the Bush years and show how he and his cohorts were NOT conservatives, and YES, accept those democratic proposals that make sense (like, for instance, investment in light rail, etc.). It will be difficult in this climate where having principalled concerns with using overspending to fix a problem caused by overspending is called "obstructionism," but ultimately this is what is best for the country and for the GOP.

Ryan   February 19th, 2009 11:43 am ET

LOL. RIP GOP

Clown   February 19th, 2009 11:43 am ET

Mr Steele if you only knew how ridiculous you sound.
Don't you get it.....You are a puppet. The GOP wants you to offset Barack Obama's popularity ...... I won't to let you know Playa .....It's not going to happen. Real recognize REAL. Get A Grip!!!

MLH   February 19th, 2009 11:42 am ET

Did he not notice that President Obama and the Democrats used a message based in logic, education and tolerance – not 'off the hook' (whatever that means) and 'hip hop.'

me   February 19th, 2009 11:42 am ET

Can't...stop...laughing. Will...die...soon.

Hip Hop? Listen Token Steele:

Nobody cares about what you have to say unless you care about what they have to say. As a Black man, I speak for every minority, females, and poor white people when I emphatically state : REPUBLICANS ONLY CARE ABOUT GETTING AND STAYING RICH.

If you are not already rich, they don't represent you, never will.

Carmon   February 19th, 2009 11:42 am ET

One armed midgets? LOL....... this guys is crazy.

nellie   February 19th, 2009 11:42 am ET

I am appauled and offended at these remarks. I can't wait to see Rush with a gold grill in his mouth, O'Reily on BET, with his sidekick, Hannity, Ann Coulter pushing her books at a Black Teen club in Baltimore. This is not to say any of these things are wrong, but if the Rep. party is going to reach out to Blacks, latinos, get started, no better place than these. I was mad at first when reading what Steele said ,but aftering I began and read the comments, I had to laugh!

McMahon   February 19th, 2009 11:42 am ET

The GOP is going "urban"? Really? Well maybe they can explain why the guy who sent out the CD "Barack the Magic Negro" not only remained in the running for the chairmanship of the party, but is still a member in good standing?

Then Steele tells anyone who critques this far right political party (which it has become unfortunately) to go "stuff it." This party is an aggressive, mean-spirited group of people who subsist on rumors, little to no fact, an strange mix religious morality (which they can barely uphold) and a rejection of all things American. I am a swing voter. It wil be a LONG TIME before I vote for a republican again.

John S   February 19th, 2009 11:42 am ET

Most of your comments are racist! You liberals are really racists at heart. This Black man, Steele, is not a bad person. Your true colors are showing liberals.

Debi   February 19th, 2009 11:42 am ET

“We missed the mark in the past, which is why we are in the crapper now,” he said. “We had the White House, the Senate and the House and were not building a farm team over the last years. We could have been ahead of Democrats and their 50-state strategy.”
---------------------------–
Coulda, shoulda, woulda.... if it were not for your previous commander-in-chief, your party of old white men, and oh yeah, your out of touch with real people ideology.
Mr. Steele, PR is not your problem. Your party's entire line of thinking is your problem. Your party's willingness to allow the right wing nuts and the corporations take over your party. That is your problem.

The mark your missed is reality.

The reason your party wants to cut funding for education: it is easy to convince stupid people to follow blindly, because they are not smart enough to ask questions.

Kay Whitman   February 19th, 2009 11:42 am ET

And as a 40+yr Republican, may I say you may "stuff it" in return Mr. Steele. I do not need you or anyone else telling me that they know "the one and only way" to run the world!!

Kay

Matt   February 19th, 2009 11:42 am ET

Reporter: "The Republican Party is altering their approach?"

Michael Steele: "Word to your motha."

Robert Harris   February 19th, 2009 11:41 am ET

Here is a wakeup call for all of you Bush/Republican haters. The party that gave you the HATE and FEAR were the Demorats and yes as your parents might have told you, you are known by the company you keep.

Now that your guy is in power, you want free speach for your ideas but no one elses. If you do not like what you hear on the radio or see on televison, change channels or turn it OFF.

Stop complaining, many of you voted for this guy without knowing anything about him and dismissing the fact he was not qualified experience wise. Hillary had more and your side dismissed HER.

I didn't care for any of the candidates the parties gave us, we have been short changed by the political system and the people in it.

Get a LIFE America, get off your butt, start electing individuals that will actually represent us and not the lobbyists and change the system so they have to experience what we do. Let them go back on Social Security and see how long it takes to fix that program. Congress complains about the RICH and they can't figure out how to pay their taxes! And by the way, why is it that many of them come out of Congress wealthy when they didn't go in that way?

Mark Lodes   February 19th, 2009 11:41 am ET

Beyond the cutting edge, there is no cutting it. Trust me, nothing gets cut beyond the cutting edge. Republicans will not be able to steal any thunder from Barack Obama. He's the nation's first African American President. Installing a wild and uncontrolled effort at widening the Republican appeal will come off as disingenuous, empty, and ineffective. Especially when it becomes so radical as to become a "beyond the cutting edge" strategy. When Republicans go radical, you know they are desperate. I voted for Bush in 2000. Radical is what Republicans do when they get addicted to prescription pain pills, or get caught with a hooker.

Sniffit   February 19th, 2009 11:41 am ET

LSD anyone?

dave   February 19th, 2009 11:41 am ET

He's a fool to think that people in his party like Rush and Hannity is going to let him do this. It's also foolish to think that people of color will fall for some gimmick gin up by the race bating Republican party.

Mike in NYC   February 19th, 2009 11:41 am ET

Does this guy really speak like this? This read like an Onion parody.

Message to Whites - the GOP is throwing you under the bus.

KB   February 19th, 2009 11:41 am ET

With a select group of GOP governors saying they may refuse stimulus money that will help their hurting people for selfish political reasons, I really doubt that Mr. Steele is going to get ANY Democrat converts.
And we won't even go into the Rush & Hannity effect. What a Joke!!

NickS   February 19th, 2009 11:41 am ET

Mr Steele,

Here is a question for you though your party to a budget which was in the black and we were reducing our national debt to now that we are into debt to our one time mortal enemies. Tell us how you intend to straighten this little problem out.

Also did you see the little political cartoon yesterday? What would you think if it that we had to look for a new head of the Republican National Committee.

Bo   February 19th, 2009 11:41 am ET

Listen everybody...It's funny to actually see the GOP or JOKE trying so hard to change their image. How about changing the HEART...All I've heard out of the GOP is cut taxes, cut taxes...whippering and crying about everything.

ALL I SEE IS THE GOP TRYING TO BLOCK EVERYTHING PRESIDENT OBAMA IS TRYING TO FIX, BECUASE THE GOP SCREWED IT UP IN THE FIRST PLACE.

THE GOP IS "OFF THE DEAP END" WITH THEIR THOUGHTS.

July   February 19th, 2009 11:41 am ET

Rush is rolling is eyes as he reads this while popping a few dozan pills for breakfast

Hannity is reading this at his homemade basement because the WORLD is going "socialist "

'House Republican Whip Eric Cantor ( Beavus ), R-Virginia, along with Minority Leader John Boehner ( buthead ), R-Ohio '

beavus is rocking to Aerosmith for THINKING he is the future of this party

buthead is tanning of course

jajaaa and Steel is trying to be 'cool ' ... yeah dude you are sooooo off the hook. Steel ... really!?!

Phil Muse   February 19th, 2009 11:41 am ET

About the only perceptive thing Michael Steele said was his comment that the Republicans are "in the crapper," which most of us would agree with. What on earth did the GOP have in mind bringing in a Black as RNC chairman? Today's Republicans are the right-wing white folks' party, period. For every minority vote Steele solicits, he will lose 2 to 3 votes from the party's core constituency.

Chris   February 19th, 2009 11:41 am ET

This is the kind of people who are financially secure in this country. While the hard workers live on unemployment checks. Are all these individuals lying and cheating there way into these positions? They couldn't possibly have been interviewed. Perhaps it's time for the leaders of this country to convince the American corporations and its people that, it isn't just college credentials we should be relying on. We are failing our great citizens and the results are what we live in today.

ER Doc   February 19th, 2009 11:40 am ET

Steele sounds like a true idiot. The GOP failed recently only because they tried to accomadate the leftist democrats. Its moderates trying to appeal to the lowest common denominator who have ruined the party (ie John McCain). When we forget about "bipartisanship" and agressively go forward with limited government, less taxes, and policies based on personal responibility, then the lying, theiving, mindless democrat zombies will simply fall away. We need to STOP PLAYING THE MIDDLE OF THE ROAD! The country was based off of the exact principles of the Republican party and that is why we have succeeded to this point. NO MORE APOLIGIZING! The democrats have not worried about compromising, and now they are trashing every good thin\g about this country in record time.

tc6789   February 19th, 2009 11:40 am ET

uh oh... this aint good..... GOP is scrwd...

Missy   February 19th, 2009 11:40 am ET

As a one-armed midget I'm extremely offended by Steele's remarks. Well... ok. I'm not a one-armed midget, but I'm STILL offended for a whole bunch of other reasons. These guys are a complete freak show.

Andrea   February 19th, 2009 11:40 am ET

Steele says:
“We missed the mark in the past, which is why we are in the crapper now,” he said. “We had the White House, the Senate and the House and were not building a farm team over the last years. We could have been ahead of Democrats and their 50-state strategy.”

Yes, you certainly did "miss the mark. That is the biggest understatement of the century. But no, Mr. Steele, you're in "the crapper" as you so eloquently put it, because you and those who follow your ideology are grossly arrogant and clearly living in a bubble. You "had" the White House, Senate, House? HAD?? Our government was never yours to lose Mr. Steele. The Government belongs to the people, not you and your imbicilian cronies.

If you think some "hip hop" (yo yo, no wait… you’re a hilarious JOKE) urban, pop culture media blitz is going to "get back" what you think you "had" guess again. Join the home team bro, or go down with the ship you narcissistic dimwit.

TSD   February 19th, 2009 11:40 am ET

Ummmm...that was funny. No, seriously, what is the GOP going to do to target younger, multiracial people to join. Oh. That is seriously his marketing campaign?

I liked Mr. Steele until this moment. But, it did give me a laugh today.

Daniel, Atlanta, GA, ex-republican   February 19th, 2009 11:40 am ET

RNC/GOP hypocrites!

I respectfully want to inform you, Mr. Steele, just because an African-American is now at the helm of the RNC does by NO means equate that the RNC/GOP stands for the average American, especially immigrants and minorities! The GOP's years of consistent "us against them" policies that marginalized minorities in this country and kept hurting minority families down cannot be erased nor will it be forgotten! NO self-respecting minority or immigrant would join you or the GOP/RNC! Your "reaching out" is only a propaganda ploy that easily spotted by anyone with two brains cells! The GOP has failed America!

Mr. Steele, you're not Mr. Obama! He's real. You're not!

Hope   February 19th, 2009 11:40 am ET

Great way to reach African-American's: marginalize them. How embarassing. This man knows nothing about being an African-American.

Unshrub   February 19th, 2009 11:39 am ET

Typical, they want to change the image when they need to come up with workable solutions. The store is going broke so they think all they need to do is paint the outside.

Bud Burgoon-Clark   February 19th, 2009 11:39 am ET

On behalf of little people everywhere,

I DEMAND AN APOLOGY!

The man is clueless, insensitive, and just plain DUMB!

NY republican   February 19th, 2009 11:39 am ET

To "jes" – Mr. Holder is the Attorney-General for the Obama Administration (Democrat). Mr. Steele is the man this article is about (Republican).

To all those crying "give Obama a chance, he's only just got the job", Irepeat your sentiment – give Mr. Steele a chance, he's only just got the job.

Kristen   February 19th, 2009 11:39 am ET

The GOP announces its plan to embrace all people by using the derogatory term "midget." Oh man, this is going to be funny

obamahasbigears   February 19th, 2009 11:39 am ET

Republicans! What a tricky bunch.

I can tell by (fmr. Hillary Supporter now for McCain) and her complete lack of proper english usage that she has fallen into the same trap of anti-intelectuallism that has removed common sense from her party and replaced it with "values" issues...aka religious and nationalist dogma. But thanks, we needed a turn at the wheel!

Ben   February 19th, 2009 11:39 am ET

Mari – Hate, Lies, Fear, and Division????

Have you bothered to check your own party lately?

Joe   February 19th, 2009 11:38 am ET

I realize that "midget" may be a socially acceptable term to many people, but it is a completely offensive term. Think about how freely people used to throw around the "n" word and never think they were being racist. People might use these terms in day to day conversation (which doesn't make it right) but politicians should know better.

Lex   February 19th, 2009 11:38 am ET

HAHAHAHAHAHAHAHAHAHA!!!!!

CSD   February 19th, 2009 11:38 am ET

Are you serious? This is the BEST the GOP can do? Time to officially put the GOP on the Bucket List. They'll be joining the Whigs in the annals of US political history.

....a one-armed midget......Is this guy high? Although, he does look alot like a black Richard Nixon in that picture with that goofy arms out pose.

MaryAnn   February 19th, 2009 11:38 am ET

They are now known as Repuli-Can'ts
No Plan's for the average American
No Solutions
Only concern for the rich and corporate America
Republi-Can'ts

David   February 19th, 2009 11:38 am ET

When did CNN become The Onion? Did I miss the changeover?

John   February 19th, 2009 11:38 am ET

what an idiot!

R in Maine   February 19th, 2009 11:38 am ET

I guess someone had to be sacrificed to pass the time until they can find a real leader, not this joker. But he does seem representative of the garbage they have to work with for now.

Matt   February 19th, 2009 11:38 am ET

What Mr. Steel and Republican party members don't realize is that they didn't lose because of Public Relations or how their message was disseminated, or who they were targeting. They lost because of the message itself.

On energy: "Drill, Baby, Drill"
On the economy: "Trickle Down works"
On foreign relations: "Our military is stronger and we should act as such."
People realize what is going on and won't stand for it any longer.
- "I didn't leave the Republican Party. They left me." Me-2004.

Ann   February 19th, 2009 11:38 am ET

Steele, you are an idiot!

PR Yo   February 19th, 2009 11:38 am ET

Yeah, 38% income tax is waaay too low. i would like to thank the wealthy in this country for funding everything that everyone else wants, from subsidizing education and free public schools that their fellow americans seem not to take advantage of, to paving the roads. The next time I see a sappy story about SCHIP on TV with some well dressed middle class mom complaining about not having health insurance for her daughter, while standing in front of a relatively nice car and a satellite dish in the background, i think i'll puke.

julia   February 19th, 2009 11:38 am ET

What a maniac he is!!! hahahahahaha nice going GOP!

Andi   February 19th, 2009 11:38 am ET

Investment Banking Rap: (first chorus)

Yo, yo, yo,
got an IPO
Man, those VC firms
got a lotta dough

Made that one up a few years ago when I worked as an IT specialist at an IB. It's a lot funnier to see it, live.

Cal   February 19th, 2009 11:38 am ET

Hmmmm, lets see. Let's update our image so poor, inner city minorities vote against their own interests. Nice! I like it. Lets get Jay-Z to endorse the GOP!

Lush Limprick is the real RNC head.   February 19th, 2009 11:37 am ET

"off the hook" public relations campaign that will update the GOP’s image by translating it to "urban-suburban hip-hop settings."

As one of 4 blacks in the repub party, YOU the token for the RNC will be a very, very, very busy man!

Also, have you had this message approved by the boss at the main house?

Carmon   February 19th, 2009 11:37 am ET

Oh' Since when does the GOP listen to RAP MUSIC.

Don't insult my intelligence please....
Good luck getting 50 Cent and Eminem to join you.

carmela   February 19th, 2009 11:37 am ET

Oh my goodness...do the republicans seriously think that having an African – American chairman would just all of a sudden appeal to the public, and energize whatever they need to energize because they lost their credibility? They don't get it...it's not about the race...it's about the person's dedication to serving the public...and that is what President Obama is all about..he is serious to serving the public. Well, being good-looking, charismatic, well-spoken and universely popular happen to be just bonuses. They can't top that...happens only few in one's lifetime.

Maggie from Virginia   February 19th, 2009 11:37 am ET

Jeff in Illinois,

Dude, that was the funniest post I've read in a long time. The G to the O to the P. LMAO. Too funny.

Joyce in Indiana   February 19th, 2009 11:37 am ET

When I first read this story, I thought I was on the wrong web page. Surely this must me something from "The Onion!"

The GOP still thinks the problem people have with them is about image. It's not image, geniuses; it's a problem of SUBSTANCE, or the lack thereof.

Funny stuff.

Beverly, NYC   February 19th, 2009 11:37 am ET

Really is he serious? Rap instead of country music. What's next, get Kayne West to say that the Republicans really do care about black people. Mr. Steele, it will take more than hiring a black man to reform the long held racists views of your party. Recommend you view the documentary Right America: Feeling Wronged. When you can cure what ever ails Hannity, Rush, and the other talk radio bigots you may have a starting point. Talking street will only reinforce the stereotypes you are trying to get past, and possibly get you fired.

Lennon for president   February 19th, 2009 11:37 am ET

this man is seriously dilluded you cannot talk about change if your party wants to keep everything the same...he is yet another GOP gimic to try and undermine President Obama...Steele's party is a joke, and their policies are failed, outdated, and no good from the beginning...Bush proved that with flying colors...good riddance to the GOP

Jessica   February 19th, 2009 11:37 am ET

I believe the correct term is "little people."

Daniel   February 19th, 2009 11:37 am ET

Midget, OMG

Michael Steele come on! You are sure not the right person for this. Urban hip hop, Man you need to go to sleep with the rest of the GOP. sooooooooo out of touch with everyday people.

GOP = LIES Big time, fear, division and nasty polotics with no character,etc. Give me a break! Michael Steele you are a freakin lunatic.

30m-Democrat-voted Clinton then McCain   February 19th, 2009 11:37 am ET

Sounds good to me. Let's defeat Obama in 2012. I'm ready!!!

Farrell, Houston, Tx   February 19th, 2009 11:37 am ET

Steele is desperate to prove to the RNC that he can help the party but in his attempt he is only distancing the RNC from the people. We all know that desperation will lead to destruction with loss of respect and image. RNC just don't get it.

Sean Chong   February 19th, 2009 11:36 am ET

I don't know how smart Mr. Steele can be if he cannot differentiate the meaning of "work" with "job", and he has no idea the real reason why the GOP lost. "Young" is a different crowd, as "young" doesn't mean their age, but their mindset. "Hispanic" doesn't mean the Latinos, but people who sympathize with the Latinos. And sorrowly, he's missing the other critical racial group, the Asians. Even if Asian populations don't matter (as we're too small to influence state), but Asians are the swing voters, they will be that 1-2% in some cases to swing the vote. If the Republicans have any ideas how they should be more inclusive.... they have no ideas.... if they carry on with this message... they're doomed... which isn't that bad, we're saved! Do you realize that Reagan and Bush are all liberal Republicans? If you vote for a liberal Republicans, you will simply go into deficit financing... typically, a Arnie is a liberal Republican. Well, the GOP doesn't have a head of their own... they just want to win badly. So their strategy is to put a liberal on their ticket.... that is a disaster. Reagan at his time looked good, but potentially a disaster... Clinton and Obama look more conservative than Bush and Reagan add together. The right president for the United States? A centrist Democrat. Trust me on that.

Brad   February 19th, 2009 11:36 am ET

I dont know about one armed midgets, but one thing is clear...Steele is a mental midget.

Darryl Schmitz   February 19th, 2009 11:36 am ET

The Republican Party has rejected and ridiculed even its own, whenever one of them dares to question the party's disregard of the Constitution and abandonment of classical conservative, libertarian principles.
What the current ctop of neo-rightists in the GOP hasn't already lost to third parties or even to the Democratic Party, it will lose to those who have become disgusted and apathetic about the party that has abandoned them and just stay home on Election Day.

Sharon   February 19th, 2009 11:36 am ET

This mans desperate words and actions represent the dying gasp and flailing arms of a national party whose is observing its own death. Beware, standing too close is a threat to your life as the GOP will seek to grasp onto anything to prevent their own sinking, even if you are left to drown.......

Jonathan   February 19th, 2009 11:36 am ET

The only chance that the GOP has of EVER coming back as a dominant party is if they adopt the policies of Ron Paul.

Its time for the GOP to drop neo-conservatism and adopt libertarianism. That is what the youth in this country want – they don't want ridiculous social policies and unnecessary wars. If the Republicans continue to stubbornly hold onto neo-con beliefs, trust me, they will die out within the next decade.

STEVE R   February 19th, 2009 11:36 am ET

yo yo yo

LOL   February 19th, 2009 11:36 am ET

To Ben at 11:07am

Awesome. Simply awesome. Thanks for the laugh!

Mike P.   February 19th, 2009 11:36 am ET

One more thing Mr. Steele, you have just lost any hope of getting votes from people of short stature. I think you have just down-ticked your image before you have started. What will you say next, one-armed Mexican, one-armed Black, one-armed Jew? You just do not see to get it. Changing your image is not the problem. Changing your fundamental belief system is. In other words change your heart then the people will believe. Good luck with that!

jek   February 19th, 2009 11:36 am ET

Yeah, Mr. Steele, you are the epitome of hip and funkiness!! lol. Dang, why don't you just try to be yourself? I can't imagine too many Repubs gonna start wearing anything designed by Roca or Sean Jean!!! Well, maybe the one armed midget....

Mike   February 19th, 2009 11:36 am ET

I see the liberal bed wetters are out in force. Cry baby cry come NOV2010.

NY republican   February 19th, 2009 11:35 am ET

To "Jes" – Mr. Holder is the Attorney-General for the Obama Administration (Democrat). MR. STEELE is the man this article is about (Republican).

To all those crying "give Obama a chance" – I repeat your sentiment – give Mr. Steele a chance.

priyanka   February 19th, 2009 11:35 am ET

yes because anti gay, anti women, anti urban, anti immigrant, pro corporate, pro weatlhy policy will seem really attractive to gays, women, blacks, hispanics and the poor miraculously

if the gop started believing in science rather than miracles, maybe they would have some hope

JL from Florida   February 19th, 2009 11:35 am ET

BWAAaaahhh, HAW HAW!!!!

You can't make this stuff up!

Heather in SoCal   February 19th, 2009 11:35 am ET

Didn't they already try this with the GOP rapper about 15 years ago? But hey maybe SNL can help them out - from the Palin episode: "All the mavericks in the house, put your hands up! All the plumbers in the house, pull your pants up!""

Kona Kim   February 19th, 2009 11:35 am ET

I believe the correct term is "little people", midget is a slur, what a jerk! And the hip-hop RNC, what??? He is trying to be cool, and believe me the RNC is anything but cool! And if he thinks that inner city folks will embrace the RNC then he is crazier than I thought he was. Does he not realize the only reason why he got this job is that his rich, white friends are trying to act as if they care about the common person? Now that is even a bigger joke. All they care about is making the rich old white men of this country even richer. The RNC is on it's way out, thank Goodness! I am sick of them.

beckyinOhio   February 19th, 2009 11:34 am ET

"We want to convey that the modern-day GOP looks like the conservative party that stands on principles."

Looks like? How about ACTING like?

If the republicans had ACTED like the conservative party that stands on principles for the last 8 years we would not be having this conversation.

MD Mike   February 19th, 2009 11:34 am ET

An interesting and refreshing approach. I do wonder how many of the "Hip-Hop" suburban Republicans missed this approach in the last election cycle. Hmmmm....

EBC   February 19th, 2009 11:34 am ET

Micheal Steele is so out of touch all you can do is laugh at the man.

LOOK how ridiculous the new RNC Chairman looks trying to be COOL!! This man looks like an over-grown Erkle!!!

He's NOT cool, he looks and sounds like a clown trying to sound cool and hip by talking, when it fact he just sounds whack!!

Cool is a "state of mind, its being COOL without having to BRAG about being cool. For example...

President Obama is SO VERY, VERY COOOOOOL....
Paul Newman was so COOOL...
MLK was very COOOOOL.
Robert F. Kennedy is COOOL
Myles Davis was COOOOOL
Micheal Jordan is COOOOL...
Magic Johnson is COOOL....
Jaqueline Kennedy was so very COOOOL....
Mandela is COOL...
Dr. J was seriously COOOOOOOL....
Mahumaad Ali is COOOL
President Lincoln is COOOL
BB King is definitely COOL....
Colin Powell is COOOOL....
Sean Connery is definitely COOOL
Robert Redford is COOOL....
Will Smith is off the chain COOOOL.....
Brad Pitt is COOOL....
Sen. Ted Kennedy is COOL....

These people are COOL because they DID NOT BRAG about being cool, or have to ADVERTISE what made them cool. They exhibited cool and it was evident in the way they carried themselves throughout their lives.

Steele is quoted as saying: “We missed the mark in the past, which is why we are in the crapper now.” NO, you and your party is in the CRAPPER because you guys SUCK at implementing policies and continue to spew failed ideologies and obstructionist behavior!!! Your party is not looking out for the middle man and his family. Bottom line.

The fact that you claim you "don't do cutting edge" is a clear indication of your incompetence when it comes to the 21st Century.

Despite Steele's talking trash snippets, the RNC and GOP are strictly controlled by the same OLD WHITE SOUTHERN MEN who are determined to run this country with the same old and tired failed policies. They are still living in the Reagan years. I hope Steele continues to put on this "I'm cool" theatrics because it only makes his defeat all the more sweeter.

Ed in Arizona   February 19th, 2009 11:34 am ET

They are "in the crapper now" because, well, if the shoe fits...

Matt, CT   February 19th, 2009 11:34 am ET

Haha, reminds me of Teresa Heinz-Kerry's lovely "Shove it" comment (which was a perfect statement to a reporter!)

from NH   February 19th, 2009 11:34 am ET

For most of my adult life I was a registered Republican but then reality set in. I am now an Independent.

If a Republican is running for office with realistic ideas and the Democrat running for the same office is a staunch unrealistic individual then the Republican will get my vote.

Why do budgets go up? Take a family of 4 that buys a pound of hamburg today for $4.00 and makes it go so that each has their own share. Now the family is increased to 6 individuals. Is that same pound of hamburg going to go as far? A choice has to be made–smaller hamburgers or more pounds that are going to cost money. To just arbitrarily and firmly say a pound is all they need is not necessarily the correct answer. Well not if you have 4 teenagers out of the 6 eating. Our legislators must be realistic and not keep their heads in the sand. This is the Republican party-they keep their ideas firmly in the sand and do not look to the future.

Indiana Voter   February 19th, 2009 11:34 am ET

I can't wait to see what you racist liberal democrats are saying a year from now about Obama, you messiah. So far, the only "leadership" he has shown is that he knows how to spend money, and not his money either.

scott p   February 19th, 2009 11:34 am ET

The Republicans and their practices have ruined the once great Usa. Bush is the Republicans and the Republicans are Bush. It doesn't matter who the Republicans get, even their own token Obama, they are totally responsible for everything wrong in america. The Republicans lost the election in 2008 and it's time to reverse 29 years of Reagan inspired ruin. Republican, the new dirty word!

Michael (Nashville, TN)   February 19th, 2009 11:33 am ET

Dear Mr. Steele,

Your party lost because you didn't offer any new ideas on how to move the country forward. All you offered was fear, hatred, division, and failed economic ideas from the 1980's. The country has changed and your party hasn't. We simply do not want to go back to a time before Roe v Wade, Brown v Board of Education, and Loving v Virginia.

Laverne   February 19th, 2009 11:33 am ET

This guy does not get it and to think the GOP thought that the answers to their parties problems is make an African American the head of their department. Don't get me wrong, I think Michael Steele is as qualified as any white guy in the GOP, I just think the reasoning was all wrong and it also will come back to bite them in the butt! It won't be long before the GOP turns on Michael Steele and blame him for the parties problems. The far right won't cooperate and he will soon find that ou! Good luck Mr. Steele, but I think I will stay with President Obama and he is much better looking!

Jeorge Taylor   February 19th, 2009 11:33 am ET

"one-armed midgets." You simply do not get it.

CA Indie for Obama   February 19th, 2009 11:33 am ET

The repubs not only need a new approach, but a new platform that does not bet the farm on tax cuts for the wealthy as a cure-all.

Chris, Albany, NY   February 19th, 2009 11:32 am ET

"Off the hook"? Yo man, listen. You're not under 30, I'm sure you don't come from "the streets"(Obviously, your a republican) and your your parties chariman. What kinda talk is this, it sounds SO FAKE! You don't know anything about hip-hop and what's it's about so just stop trying to act cool, aight man! Pz

Pat, CA   February 19th, 2009 11:32 am ET

to Mari February 19th, 2009 11:07 am ET
-----------

YOU can "stuff it", too, Mari ! It's YOU and your Liberal cronies on these blogs who spew HATE, IGNORANCE, and DIVISIVENESS!

Go, Steele !!!!!!!!!!!!!!!!!!!!

Poochie the Dog   February 19th, 2009 11:32 am ET

This article is hilarious! They've got to be kidding. He wants to take the party past 'cutting edge'? That means he is going to take them over the edge? And the fact that they responded to a black Democrat president with a black GOP chairman who apparently is trying to be 'more black' than Obama is pathetic and 100% transparent.

"GOP is off da hook yo!" I applaud this tactic like a one arm midget.

katiec   February 19th, 2009 11:32 am ET

Again, proof that the republicans have no idea what is going on.
They are trying to destroy the survival of us and our country and
say the solution is to become more Hip Hop??
They are on the road to self destruction.

Lolly, CO   February 19th, 2009 11:32 am ET

off the hook?
including one-armed midgets?

Clearly he's the ONE

Cathy   February 19th, 2009 11:32 am ET

He must think he is Kanye West....

Al, NY NY   February 19th, 2009 11:32 am ET

Yeah, like the old folks that populate 80% of the GOP are gonna be "down wit it." Here's a sample..."Oh Eunice, did you see that new commercial that the Republicans are running? It has some of those horrible anti-american unclean 'rap' artists in it. Why can't they use that nice wholesome Toby Keith? I hate those rappers. They are evil.."

Ohio Man   February 19th, 2009 11:32 am ET

@ Obama Victim

hey how you doing .. glad to see you just got out of jail or just came back to the USA, but just to give u an update on whats been happening the last 8 years, well it has been, well never mind you wouldn't understand .. and i dont have any crayon to draw u pictures of what i mean ..

Wow, as a GOP critic I couldn't be more happy   February 19th, 2009 11:31 am ET

the thug approach to politics, I want to see GOP go down in flames

Shocked and Amazed   February 19th, 2009 11:31 am ET

Really, Really Mr. Steele? You think the answer is the messenger and not the message? Really, wow GOP why didn't you just hire Shaft for RNC Chairman? I hear he's a very bad...

GOP = Geriatric Obstructionist Pityparty   February 19th, 2009 11:31 am ET

You repukes obviously all have a job NOW, but I hope you lose it and lose it soon! Then, in this downward spiraling economy you will not find a job in the 26 weeks that you have unemployment. So, come back and blog about how your now loosing everything because you now have NO income coming in. Then when your 12 year old comes down with a violent illness, I hope you enjoy the wait and having to watch you child experience pain while waiting in some charity emergency room or your "dumped" on the charity hospital because you have no insurance, and you thought using Medicaid for the unemployed was "welfare". Then once you have lost your house and you have crammed all your kids into a relatives home or a 1 one bedroom apartment and you can then qualify for food stamps, let us know if that help during the time you were struggling to hold onto your house would have helpful.

All of us "welfare advocates" will be waiting to hear if your views about "welfare" has changed or remained the same!

Iguana Victim   February 19th, 2009 11:31 am ET

Liberal cry-babies. Former Hillary supporter, are you high? Did you actually read the story before posting?

Gina in Racine Wi   February 19th, 2009 11:31 am ET

Oh....I am sure that this will NOT appeal to the far right lunatic fringe (the Savage and Hannity and Rush listeners).

In trying to cater to the people who dispise the Republican Party.....they are going to lose their rich, white, old base.....

and in the end,.....they will just lose.

obama-mama   February 19th, 2009 11:31 am ET

Wooooooooooooooooooo I can't stop laughing.....

Mike   February 19th, 2009 11:30 am ET

Hey people! Yes all you bashers who are doing nothing but noting the exact reasons the Republicans lost the last two elections. Mr. Steele is talking about doing exactly the opposite of what the Republicans WERE doing. ARE YOU NOT LISTENING?
He will bring fresh ideas and faces to this party and move it in a direction that is no where near the far right. I believe this man will certainly improve the Republican party by taking it out of the hands of the Rush Limbaugh followers and others who would otherwise undermine the basic principle's of the party.
The Republicans need to actually remember what their core beliefs are, which is fiscal conservatism, less government involvement into peoples lives, protecting our country, helping our friends and neighbors in need, etc.
We got away from this and it hurt us badly. Bush was certainly no PURE Republican. He strayed big time and the sheep followed. Now they are gone.
It is time for those of you who would call Mr. Steele a "token" to take your hypocritical partisan politics and bury it in the back yard. You are following the same path to doom that the Republicans did a few short years ago. If you think your partisan banter is going to help your party then you are talking out of both sides of your mouth. One side saying how Repubs partisan politics cost them at the polls and the other side of your mouth spewing the same vile garbage that you seem to abhor.
Look in the mirror next time you want to yell at someone about what is wrong with our country and the partisan bickering that is going on.

Agnes   February 19th, 2009 11:30 am ET

There is an air of desperation to his comments.

Bravo   February 19th, 2009 11:30 am ET

Too funny for words... I don't think that the African American population will buy it though. Obvious ploy to get (use, exploit) that demographic, and just about as disgusting and manipulative as the rest of the GOP tactics in recent memory.

James   February 19th, 2009 11:30 am ET

You have to be kidding me, this has the feel of an mtv comedy that isnt really funny.....great, just when i thought we were pulling ourselves out of our stupidity. Reminds me of the Daily Show making fun of Wepubwicans during the election, apparently, they fell right into place.

I'd rather not say   February 19th, 2009 11:29 am ET

Is he serious or is this a joke?

Cathy   February 19th, 2009 11:29 am ET

Mr Steele and the rest of the Republican party all need to be put on Prozac...........completely delusional and irrational behavior
The right wing keeps getting nuttier

I can see Canada from my house!   February 19th, 2009 11:29 am ET

Hip-hop? Can't wait to see the video on BET.

TCM   February 19th, 2009 11:29 am ET

Mr. Steele, just don't sink to the level the democrats have merely to win votes...don't buy votes from homeless guys, don't coerce or intimidate people, like the black thugs did in Philly...don't scour the inner cities looking for ACORN cronies to do your business...all of these are paper thin attempts, and in the next four years we'll watch it unravel. Win voters back by following the Mantra of Aaron Schock....who, admittingly listens to the people that elected him! What a novel idea....to follow and vote on the wants and needs of constituents, despite harsh public humiliation attempts by the presidental thug......find republicans with the same "metal," as Schock, and the dems will go down the sewer, where liberals belong.

Bill Williams   February 19th, 2009 11:29 am ET

What a freakin' TOOL

Matthew in Oregon   February 19th, 2009 11:29 am ET

As if we needed a new reason to feel uncomfortable around Republicans.

Rick   February 19th, 2009 11:29 am ET

I'll believe it when I see Q-Tip rapping about eliminating the captial gains tax.

BJs   February 19th, 2009 11:29 am ET

The ONLY reason they chose this oaf to lead the "GOP" is because of Obama. Period.

As far as telling critics to "stuff it" – No way – YOU stuff it where the sun don't shine! Actually, keep talking because everything you say will be used as ammo against you.

Rich   February 19th, 2009 11:29 am ET

Stuff it? Like they did with their pockets over the past eight years?

Stuff it? My professional high-brow response, "Bite me!'

Joe Black   February 19th, 2009 11:28 am ET

testing, testing....1,2,3, is this mic on?

eric in texas   February 19th, 2009 11:28 am ET

They reason the GOP is failing is because the conservative values are gone. Bush went on spending sprees and that is NOT conservative politics. The GOP can rap, play blues, sing country and dance swing but until they get back to their core, they will fail.

Bonji   February 19th, 2009 11:28 am ET

Good luck, I am sure this will play well with the Republican conservative, christian base.

Anonymous   February 19th, 2009 11:28 am ET

OOOOHHH!!! OHHH MAN NO HE DIDN'T!!!

FoCo   February 19th, 2009 11:28 am ET

This is going to be a riot to watch.

bear   February 19th, 2009 11:27 am ET

TOXIC..............

Ohio Man   February 19th, 2009 11:27 am ET

This guy is so out of touch... I guess he think that by speaking HIP HOP he will reach the young people ... lol.... wow ... young people are about common since trying to reach the youth is not about speaking slang or trying to use hip hop, because I doubt that Mr. Steal has some Jay-Z playing in the car while driving to work, so if your phony with ur message young people will see right through that, how about the GOP just tell the truth see how that works first you might be surprised

J   February 19th, 2009 11:27 am ET

I thought I was reading the Onion for a minute there. I cannot believe he is actually serious.

Matthew in Oregon   February 19th, 2009 11:27 am ET

Embarrassing.

GJ   February 19th, 2009 11:27 am ET

Now the nation will learn what we in Maryland already know: Michael Steele is an all-talk empty suit who has never won anything or accomplished anything on his own.

Navy Veteran in Florida   February 19th, 2009 11:27 am ET

Is he serious???????? "Off the Hook" "Urban Hip-hop settings" The repugs just don't get it do they?

Jon   February 19th, 2009 11:27 am ET

Michael Steele's appointment as RNC chair is the best news the Democratic Party has had since the election. Now if the Republicans can manage to get Sarah Palin back on the presidential ticket in 2012, the Democratic Party should start popping champagne corks.

OBAMA GIRL   February 19th, 2009 11:26 am ET

They need to start by changing their actions....once you start showing that you care about the "Everyday American"...maybe people will start listening.

Everyone is critizing Obama for his recent actions, but at least he's came up with solutions. No matter what he does, he cant save the world so cut the man some slack.

Michael (Nashville, TN)   February 19th, 2009 11:26 am ET

Excuse me Mr. Steele, no one says "off the hook" anymore.

Marc   February 19th, 2009 11:26 am ET

Tim Duncan? I think you mean Mike Duncan.

SD Demo   February 19th, 2009 11:26 am ET

Steele is talented and an effective communicator, but the behavior of the Republican'ts in Congress and in states across the country will drive even more of the moderate "swing" voters away from them. The GOP faces its own "lost decade" no matter what changes they try to make. All it takes is a resumption of noise about the wedge issues like immigration, abortion, school prayer, etc. The poor elephants just can't help themselves!!

Silly democrats, paychecks are for workers   February 19th, 2009 11:25 am ET

I really like Steele! I think that he will really do a good job in leading the GOP back to glory. The people did the right thing here, this is a strong man that clearly has the right idea about how to get the party back where it deserves to be. Wish you and the my fellow republicans the best of luck!!!

Obama 2012   February 19th, 2009 11:24 am ET

He talks a good game, but we will see how he is going to pull all of this off.

He will have a heck-of-a-time trying to convince the minorities that the RNC has their best interest at heart; especially when all the RNC does is cater to the rich -"white" echelon of the society.

Mr. Steele and the RNC needs to review the Republican's convention video during the campaign and that will reveal to them why the Republicans lost and what they need to do to gain more support.

They need to ask themselves what would a minority have to gain from being in their party. And, from a minority's point-of- view, the answer would be nothing at all. I'm not sure why Mr. Steele & other minorities are in the RNC because the "republicans" act as if they are not even in existence. And, when they do, they only use them just like they are doing Mr. Steele.

Terry, Dallas Texas   February 19th, 2009 11:22 am ET

You are kidding right? "Hip -hop setting"? I am sure that's going to go over well with the ultra right wing base that the GOP pinned their 2008 election hopes on. Let me scare you some more. What if these crazy plans that the Democrats are trying actually work? I'm not saying they will I'm just saying that what would happen if things improve by 2012? If you are this upset now I can only imagine how upset an Obama re-election would make you. You would start eating each other.

Mike P.   February 19th, 2009 11:21 am ET

Do the Republicans really think that they can change the image of their party by having a black face as the head of their party? This is just like the huge blunder that Sen. John McCain made by bringing on Sarah Palin to shore up his sorry campaign. He actually thought that she (Palin) would get the votes of the women who were upset that Hillary Clinton did not win the nomination. Did not happen.

As long as the Republican party has people like Rush Limbaugh and other crushing conservatives who really do not have the interest of the people who are not wealthy at heart, then it does not matter who you have in front of the cameras, the people will see right through it. Just like we saw through Sara Palin.

Jim   February 19th, 2009 11:18 am ET

Lots of folks here seem to want a one party system – for the GOP to just go away. That would make us like other communist or national socialist states?

Anthony   February 19th, 2009 11:18 am ET

Can anyone read this without bursting into laughter?

'urban-suburban hip hop settings'..... huh? Is McCain going to start rapping about how hard it is in the hood?

Realist   February 19th, 2009 11:17 am ET

First off...yeah...dont know what to say about that. The urban hi-hop voters are probably not even 10% of the voter base in the US...

And for all the people trying to say 'one-armed midget' was offensive and awful get over yourselves, technically it is a subgroup, although small. And he is only saying they dont like the GOP either. Probably true. I am a two armed normal height person, call me that if you want. People are too PC and just looking for a reason to complain.

beckyinOhio   February 19th, 2009 11:15 am ET

"We want to convey that the modern-day GOP looks like the conservative party that stands on principles."

Looks like? How about ACTING like?

George the Democrat Obama fanatic.   February 19th, 2009 11:15 am ET

His strategy is in direct conflict with the leaders of the party. Rush, Palin and Hannety wont fit in at the BET Awards.

Get real Steele stop selling out your race and culture for a couple of grand from the Republican Klan.

Ohio Man   February 19th, 2009 11:14 am ET

This guy is so out of touch... I guess he think that by speaking HIP HOP he will reach the young people ... lol.... wow ... young people are about common since trying to reach the youth is not about speaking slang or trying to use hip hop, because I doubt that Mr. Steal has some Jay-Z playing in the car while driving to work, so if your phony with ur message young people will see right through that .... just be honest is what anybody would want no matter how young or old they are...

Cindy   February 19th, 2009 11:14 am ET

Repackaging huh? Is this like, taking the same old gas guzzling Hummer, and calling it something new, sleek and spiffy?

It's still a Hummer, man... and Republican's are still out of touch.

It's the action, not the packaging. Voting in solidarity against the American people's wishes for a recovery package... you're still showing how out of touch you are. Wake up Mr. Steele!

Ravi   February 19th, 2009 11:13 am ET

Man, this dude needs to come back down to earth. I think it's great that Mr. Steele has high hopes. But surely he needs to realize that Southern Whites are not going to go along with hip-hop or urban anything, due to their intense fear of minorities. Good luck, Mr. Steele.

AnnMM   February 19th, 2009 11:13 am ET

Is it sad or funny that Jon Stewart did a skit on how to bring back the Republican party weeks ago and this was his idea (and it was hilarious) hip hop, street etc! ?

The Republican party no longer exists, it is just political satire.

Brian MacDougall   February 19th, 2009 11:13 am ET

Oh, this will be good! Terrorist fist jab to Michael Steele!

hmfh   February 19th, 2009 11:13 am ET

Hip Hop Republicans! I like it! Old white guys in gold chains really gets to the heart of what America is about.

JUSTMEE   February 19th, 2009 11:13 am ET

Anyone who says anything against Steele is a racist. After all, weren't we told that anyone who didn't vote for Obama is a racist?

Jason   February 19th, 2009 11:13 am ET

So the Republicans are cutting age? We all know that is an oxymoron, so maybe Steele needs to work on his hypocritical semantics a little more... The republicans had their chance and they squandered it, probably should have thought about that before allowing the Neo-Cons to hijack the party...

Dexter in Houston TX   February 19th, 2009 11:12 am ET

"update the GOP’s image by translating it to "urban-suburban hip-hop settings."
ARE YOU KIDDING ME....Listen Republicans, the idea that you can reach all Americans by changing your image will fail. You can put lipstick on a pig, but it will still be a pig.

Until you can change the hearts and minds of those in your party to embrace ALL AMERICANS, you wil always get the same results.
You guys are an embarrassment to this country.
God Bless You

DX in TX

Susan L.   February 19th, 2009 11:12 am ET

What's he going to do? Get a group of Young Republicans (of course, young in their case means 45!) to go on America's Best Dance Crew to prove their Hip Hop Street Cred? HA HA HA HA HA HA HA!!!! Wow, the GOP is out of touch.

Alex   February 19th, 2009 11:12 am ET

Good luck Republicans, this guy is going to take you party to even lower lows that anyone ever thought possible.

NY republican   February 19th, 2009 11:12 am ET

This should be interesting to watch.

Jose in TX   February 19th, 2009 11:12 am ET

Ha ha ha. Well Obama has tricked out the White House and brought thugz life all up in there so why can't Steele do the same for the GOP. We all be ballin'!!!

Pepper   February 19th, 2009 11:11 am ET

Wow...Really there are no words to express how "off track" this guy is and the GOP! Wow!

Rorschach   February 19th, 2009 11:11 am ET

Yo, yo, yo, DJ Rapmaster JJ McCain in in the house! Somehow I don't see this working too well with the GOP mainstream.

Bob in NJ   February 19th, 2009 11:11 am ET

For a good laugh, just imagine this message being given this way at the Republican National Convention last summer. Hip-hop? Much of the modern-day GOP just had their hips replaced.

tess   February 19th, 2009 11:11 am ET

this is exactly the man we need to put the republicans back on track! we have had mushy-mouth people who have been afraid to tell the truth and steele is just the one to bring back "steel" spines that have been missing!!! go michael – you are right on and you will see the support begin to swell as we get out bearings back!!!!!!!!!!!

stanton g. cummings   February 19th, 2009 11:11 am ET

YOUV'E GOT A LOT OF NERVE TELLING PEOPLE TO STUFF IT AFTER WHAT YOU AND THE REST OF THE REPUBLICAN PARTY HAS DONE TO OUR COUNTRY TO THE ECONOMY, TO THE POOR ,AND ALL THE OTHER DISASTERS YOU HAVE BEEN RESPONCIBLE FOR !!!!!! A WAR THAT HAS COST OVER A TRLLION DOLLARS OVER 4000 YOUNG AMERICAN LIVES NOT TO MENTION THE THOUSANDS OF IRAQIS THAT HAVE BEEN KILLED IN A WAR THAT WAS A REPUBLICAN LIE !!!!!!!!!!

Rodney - Asheville, NC   February 19th, 2009 11:11 am ET

"Off the Hook"... Really? Good luck reforming your image as a party of the future, when the head of your party is using slang that went out of style 10+ years ago. Out of touch as usual. I hope that being "groovy" and "def" work out for ya.

I can see Canada from my house!   February 19th, 2009 11:10 am ET

Well, the voters will tell him to stuff it if he continues to spout the same tired rhetoric of the past. Avant-garde means a constant process of rigorous experimentation, or pushing the limits. You can't do it with the same ideas in a "..hip-hop setting." As our president said, " if you put lipstick on a pig, its still a pig." Steele will deliver nothing new unless he recruits moderates into the party, and that will not happen.

If nothing else, the efforts and results should be amusing.

Don't get it   February 19th, 2009 11:10 am ET

Sounds like the same old same old "My way or the highway..." Oh wait I get it Dick Cheney with bling. wassup!

geoff   February 19th, 2009 11:10 am ET

Once the Republicans get past being sneering, patronizing, grumpy, arrogant reactionaries, we might pay attention to what they have to say. But judging by their talk radio mentality, I'm not expecting much for a while.

demwit   February 19th, 2009 11:10 am ET

Nooooo!! Bigger government is the anwser!!!

Rolland   February 19th, 2009 11:10 am ET

You don't need a new approach, you need a new determination to solve the nations major problems instead of always playing politics!

Sam   February 19th, 2009 11:10 am ET

I can't take Michael Steele seriously.

Marilyn   February 19th, 2009 11:09 am ET

This guy is a train wreck. What in the heck were they thinking electing him! If this is how the party is going about remaking itself there is not hope for it at all.

markus   February 19th, 2009 11:09 am ET

hilarious!!!!

they still don't get it.

I don't care if the RNC advertizes on BET, at the Source Awards or on Telemundo...nothing is going to change until the MESSAGE, THE PLATFORM...WHAT THIS PARTY STANDS FOR...until all of that changes.

what Republicans as a whole have failed to realize is that this country is changing, and they are still clinging to the same intolerant, non-inclusive rhetoric and principles that keeps minorities away from the party to begin with...

Greg in MN   February 19th, 2009 11:09 am ET

"People who said I can't make the trains run on time never gave a reason. I say to them, 'Stuff it.'"

So, you are saying you're the same as a vicious dictator? OK, we'll stick with that comparison. Fine by me.

Maybe if your weren't such a power hungry, "I look out for me only" party that does not care about other human beings you wouldn't have lost all your influence Mike.

Roony   February 19th, 2009 11:09 am ET

hahahhahahahahhahahahahahahahhahha

Laughing my a$$ off   February 19th, 2009 11:09 am ET

Is this "off the hook" line some sort of joke?

Susan in NC   February 19th, 2009 11:09 am ET

Good luck, Steele - you're gonna need it! Your "Party of NO" needs more than "beyond cutting edge" technology - you need new faces and new ideas and new attitudes and new language, among other things. Democrats are united as never before and your battle is surely an uphill one - don't count on it!

JIM WHITTAKER, Hemet, CA   February 19th, 2009 11:09 am ET

Until the GOP stops putting up and forcing on us dottering, drooling
old white guys for President, whom none of us want, they will remain
on the outside of the candy store looking in.

P.S. I'm a dottering old white guy, who sometimes drools in my sleep.

Brad   February 19th, 2009 11:09 am ET

Good luck....

Bridget   February 19th, 2009 11:09 am ET

My side hurts from laughing. Michael Steele may have won the RNC Chairmanship race, but the guy who came in second only recently ended his membership in a whites only golf club. Think about that for a minute, GOP, before you start getting all "urban" and "hip hop" with your bad selves. You don't fool anyone.

jenn   February 19th, 2009 11:09 am ET

For a minute there, I thought I was reading The Onion. Then I realized that Steele was serious. So....

As SpongeBob would say, "Well, good luck with that."

Amy from Queens   February 19th, 2009 11:09 am ET

Just another example of how the republicans OUT OF TOUCH:

Micheal Steele's "new" approach is using the word "midget". The word "midget" is not only dated but very politically incorrect.

Not very encouraging.

DB   February 19th, 2009 11:09 am ET

Totally offensive language. Is this the new "cool, hip Republican party"? He sounds like a street thug. He could benefit from a few pointers from President Obama on class. This is why my state (MD) got rid of him - he was obnoxious - the RNC can have him!

Zach   February 19th, 2009 11:08 am ET

This guy is as out of touch as McCain, the republicans shoot themselves in the foot constantly. "Off the hook"? Give me a break, this guy is an idiot. This is like when your dad tries to use lingo to seem cool to you.

Jen King   February 19th, 2009 11:08 am ET

This guy's an idiot. The GOP failed because of the administrations failed war and other policies, not because they're not 'hip'. The younger generation went for Obama and registered as Democrats. He's not going to change that. And his appointment as minority leader was done simply because he's black. The GOP's answer to President Obama.

Dutch/Hampton Roads, VA   February 19th, 2009 11:08 am ET

Michael Steele is not hood and is sadly mistaken if he thinks he can conduct an urban agenda. The hip hop nation does not support the RNC. I don't care how "off the hook" he claims the campaign will be, Sarah Palin or John McCain can't step foot in Brooklyn or Compton. The RNC is for the rich. There aren't alot of rich people in the ghetto Mr. Steele. So unless you can reach out to the under priveledged, you guys don't stand a chance in hell.

Mari   February 19th, 2009 11:07 am ET

Mr. Steele:

The REASON your party lost, and will (God willing) lose again and again is because (pardon me for yelling)..... AMERICA REJECTS THE VILE POLITICS OF THE GOP-FAR-RIGHT!

We are sick and tired of hearing nothing except HATE......LIES........FEAR....... AND ......DIVISION. For example, during the presidential campaign of McCain/Palin, during their rallies they would insinuate that Obama was "paling around with terrorists" and the far-right-people would start yelling "KILL HIM" OR WORSE! America is disgusted with this type of campaign, and we spoke LOUD and CLEAR in November.

Mr. Steele, unless and until the Republican party FREES itself from the death-grip of the AM Radio Haters like Limbaugh-the-comedian, Savage, Hannity-the-hater and "Faux News" you WILL CONTINUE TO .........LOSE.

And now, during a crisis in our Nation what does your party offer? More lies, fear and division! NO solutions. NO help. NO support for a president who INHERITED Bush's Disaster!

GOP= GRAND OBSTRUCTIONIST PARTY. AMERICA IS WATCHING AND WE DO NOT LIKE WHAT WE SEE!

Ben   February 19th, 2009 11:07 am ET

Yo, Yo, Yo. Unnecessary and unwarranted wars, low taxes for the rich, destructive environmental policies in the house. Word to your mother, one-armed midgets.

Cleaning up after W   February 19th, 2009 11:06 am ET

"Off the hook" PR campaign, huh? That's wonderful! Because that's all that's wrong with the GOP these days, right? Just public relations? It couldn't be the outdated ideological views or the policies that have been proven ineffective time and time again. It couldn't be the fact that the party takes its marching orders from a pill-popping, hypocritical racist (i.e. uncle Rush), right? Any plans to fix those things? Because if the GOP doesn't start there, all the PR campaigns in the world won't change a thing and the GOP will remain an irrelevant party.

SHIRLEY "60"   February 19th, 2009 11:06 am ET

Michael Steele is an arrogant, untruthful person, and really would fit in the GOP if he were not African American very well. That party will never accept you, no matter what you think, unless you do their dirty work for the next four years. But what does that say about your character in your real community. Like Burris, you are willing to do anything for a position, but in the end what will you get? Probably a kick in the pants which is what you will rightly deserve.

jes   February 19th, 2009 11:06 am ET

Mr holder...why are you trying to recruit people whose interests you care nothing about? That is why your party is failing. Not because you don't know how to spin things because that is one thing you do best. It is because less and less people are benefiting from the way you govern.

Carl from MI   February 19th, 2009 11:05 am ET

What a joke!!

Because the Republican Party is the party of INCLUSION!!

Republicans represent the wealthy and Corporate America, period!!

Now they want to be the party of hip-hop? As if America isn't going to see right thru another false Republican claim. Remember 'Contract with America'?

What a joke!!!

tigerakabj   February 19th, 2009 11:05 am ET

Oh man, in between the obstruction and crazy trash talk of Boehner, Cantor, and Linsday Graham, there are going to be many laughs over the next couple of years.

Who would have thought that the GOP could find another Palin so quickly? I mean this guy just said on Fox News (and you know the Repubs couldn't miss that since it's their channel) "At this point there is no reason to trust us."

Just like the campaign with Palin, what a gold mine Steele is for the Democrats. On top of that, this "hip hop" talk is making the racists re-examine why they are still part of the GOP party (what a great guy to turn out the southern vote).

Carry on Mr. Steele!

Iguana Victim   February 19th, 2009 11:05 am ET

Ummm...

What's up homie? How's yer summer house, dawg?

Ah-ight.

Cool, cool. Yo, you wanna check da Nasdaq?

Word.

khif   February 19th, 2009 11:04 am ET

He sounds like a 80 year old man trying to sound hip... lol Good luck with that one... G-Money, make sure you get all up in that grill... LMFAO

Dave   February 19th, 2009 11:04 am ET

“we need to uptick our image with everyone, including one-armed midgets.”

'Stuff it.'

Wow. Glad to see that the Republicans are still keepin' it classy!

Rob   February 19th, 2009 11:04 am ET

What mr. steele needs to really do is stuff his evil party. The gop needs to be eliminated as a party due to their clearly evil intentions.

DB   February 19th, 2009 11:03 am ET

This man's choice of language is offensive. He needs a few lessons from President Obama on class. He sounds like a street thug - I don't think people will buy it as hip and cool.....please. This is why my great state of Maryland got rid of him. We saw him for the nasty person he is.

Justin Motion   February 19th, 2009 11:03 am ET

He added, jokingly, that “we need to uptick our image with everyone, including one-armed midgets.”

Are you serious!? Not only is that offensive, but it resembles marketing strategies when a cheap product (GOP) requires a celebrity(in this case the 'one-armed midget') to sell there crap.

If acquiring your first Black chairman is your response to Obama, then you will fail. Very similar to McPain having Palin on his team to get all those Hillary fans.

Please.

You are spending how much on a lost cause?

THE COUNTRY IS FAILING BECAUSE OF REPUBLICAN ACTIONS!
if they even act at all.

george   February 19th, 2009 11:03 am ET

Did he really use the term "midget?" I guess it takes courage to acknowledge lack of appeal, but every phrase he uses makes him seem even more out of touch. And, seriously, "midget?"

Loud & Proud Leftie   February 19th, 2009 11:03 am ET

Thanks-the funniest article in a long time. I definitely needed a laugh. A hip/hop GOP!

SFV   February 19th, 2009 11:02 am ET

Uummmerrah "urban-suburban hip-hop settings"? WTH is that supposed to mean? Steele, you were not liked before and you are not liked now. Repubs are definitely trying too hard......

yuri   February 19th, 2009 11:02 am ET

Steele has, once again, stolen the lime light. He wants to make GOP
" a conservative party that stands on its principles", but we have failed to hear him say " a party of the people, by the people, and for the people" as thundered by GOP's founding father, the one and only, Abe, the legendary icon of US presidency.

He also, apparently, hopes to take the party beyond " cutting edge" whatever that means. With unsmiling GOP congressmen and senators who are being nominated for Nobel Prize or an Oscar in obstructionism, it will be quite an upheaval task, Mr. Steele.

Susan from S Illinois   February 19th, 2009 11:02 am ET

Sounds to me that the Republican Party has slighted one-armed midgets with this speech! They owe them an apology!

Greg in Colorado   February 19th, 2009 11:01 am ET

Yah Good Luck With That. I feel like they are the grandpa trying to wear Abercrombie and Fitch clothing. Realize your done!!!

truthsayer   February 19th, 2009 11:01 am ET

Whats he talking about????!!!!!

New Era   February 19th, 2009 11:01 am ET

If it walks like a duck... quack like a duck... it's a duck no matter how you try to dress it up. I wish the Republican party would just disappear. I'm sick of them.

Mr. Sandman   February 19th, 2009 11:01 am ET

Steele: "“... we want to apply them to urban-surburban hip-hop settings.”

Yikes. Be careful Republicans. Your new hip-hop image may be as effective as my father's awkward talk to me about sex and drugs when I was a teenager.

I just don't think you've got it in you to pull it off, but good luck.

Had It   February 19th, 2009 11:01 am ET

Won't work. That Steele is an idiot. Can anyone say reverse racism?

Hayden Zeke   February 19th, 2009 11:01 am ET

Urban suburban hip hop settings will really play well in the North Carolina Blue Ridge mountains, won't it?

Sniffit   February 19th, 2009 10:59 am ET

OMG...it's like watching grandma try to do the Cabbage Patch...

fmr. Hillary Supporter now for McCain   February 19th, 2009 10:59 am ET

Almost forgot. I also wanted "Stuff It" to them too. that includes you too, boered1, you mentally RETARD!

Jeff in Illinois   February 19th, 2009 10:59 am ET

LOL omg...they're going to make fools of themselves. I can just picture their rap-video commercials now:

"yo yo yo wazzup homies?! You down wit tha tax breaks fo the rich? We gonna scrap the {censored} constitution cuz we be scared of terror attacks! Vote G to the O to the P."

This would all be done with plenty of hispanics, blacks, and one-armed midgets dancing in the background.

And little does the GOP know...but they're going to offend everyone in their clumsy, trying-to-pretend-they're-not-racist and against the bottom 99% way.

Jeff Spangler, Arlington, VA   February 19th, 2009 10:58 am ET

A hip-hop GOP is an astoundingly stupid marketing ploy guaranteed to lead to the extinction of an already moribund party. I hope it works.

Tracy M.   February 19th, 2009 10:58 am ET

There are so many things wrong with this man, I don't know where to start. I can just picture him saying "off the hook" like my mom used to say "far out!" Guess they'll put out a casting call for their rallies and conventions for "young, Hispanic, black" folks to attend. Last year it was just a sea of white faces, polyester, plucked eyebrows and lacquered hair. Yeah, they're, like, off the hook. Dude.

Steve   February 19th, 2009 10:58 am ET

When Karl Rove tried to dance and rap a few years ago at some high-end party, I was embarrassed for him. If the Republicans try to go hip-hop, this will be just as entertaining as Karl's adventure into the music world.

Michael Steel's new "strategy" is indicitive of how chaotic the Republican Party is right now. By "going hip hop" he's going to lose a vast swath of the religious right base........oh....wait a minute....that's probably what he WANTS to do!

And Mr Steel? "One armed midgets?" Have you thought about going to sensitivity training? I'm sure this statement seemed funny to you, but generally we don't refer to people as "midgets" anymore. It's a derogatory and patronizing term. Kind of like referring to your team as Republicans.

BGIV in NC   February 19th, 2009 10:58 am ET

This ought to be amusing. Maybe they can get Gingrich to rap a little for us, he's pretty hip. How about David Duke? He's a good Republican who is all about diversity and inclusiveness. Off the hook? Yeah, off the hook with laughter coming from the general public.

John, Brooklyn, New York   February 19th, 2009 10:58 am ET

With his "one-armed midgets" remark, its clear that the republicans STILL don't get it. Dismissive jokes about people with disabilities is not going to help their image as an inclusive party regardless of a pricey PR campaign.

Hmmm.....sounds like the "lipstick on a pig" analogy still works.

DB   February 19th, 2009 10:56 am ET

His choice of language is totally offensive! This is why the great state of Maryland (the state I proudly call home) dumped him as soon as we could. He needs a few lessons from President Obama on class. One good thing about this is that no one that I know in any area - rural, suburban, or urban - will fall for this new "hip" Republican party. Give me a break!

Obama Victim   February 19th, 2009 10:56 am ET

no need...............all we need to do is sit back and watch The Messiah trash the country..............back in in no time...only 3 years, 11 months to go

Steve   February 19th, 2009 10:56 am ET

When Karl Rove tried to dance and rap a few years ago at some high-end party, I was embarrassed for him. If the Republicans try to go hip-hop, this will be just as entertaining as Karl's adventure into the music world.

Michael Steel's new "strategy" is indicitive of how chaotic the Republican Party is right now. By "going hip hop" he's going to lose a vast swath of the religious right base........oh....wait a minute....that's probably what he WANTS to do!

George Bush JR...   February 19th, 2009 10:56 am ET

why don't we worry about condition of the country/world instead of the rnc image...

Shannon   February 19th, 2009 10:56 am ET

Good luck with that.. I'm not buying it.The only way your going to change the gop is with new people and new ideas. It's like they say out with the old and in with the new. So lets get some dems in those gop seats
:) just a thought.....

Deborah   February 19th, 2009 10:56 am ET

This is good news!

We need our Checks and Balances Back BIG TIME!

Angie in Pa   February 19th, 2009 10:56 am ET

Steele What A Joke! Hes worse then Sara Palin
TIP TO GOP;
Get out of the Past Think A new, Stop catering to Red States Only, Stop trying to control Peoples Personal Lifes regarding Homosexuals Or Womens Choice,Think about the Little Man and not Just the wealthy,Stop starting Senseless Wars YOU HAVE A LONG WAY TO GO STEELE!

Dan, TX   February 19th, 2009 10:55 am ET

Wow, just wow. Good luck with that, man.

scdemocrat   February 19th, 2009 10:55 am ET

LOL and this is the guy you think will bring the GOP back to relevance? Wow the Republicans really are sailing a rudderless ship.

fmr. Hillary Supporter now for McCain   February 19th, 2009 10:55 am ET

I don't always agree with your policies, but good for you guys for sticking it to those liberal cry-baby's.

BTW, If those critics include Chris Matthews and Keith Olberman, that's even BETTER!

Steven NY   February 19th, 2009 10:55 am ET

You think a PR revamp will solve the GOP's image problem. How about the last 8 years of failed leadership? That is a pretty bad image. Since you have no ideas nor any clue on how solve the problems your party has helped create, this PR stunt is nothing more than putting a dress on a pile of crap.

Ed, Santa Fe, NM   February 19th, 2009 10:54 am ET

in the crapper? what a class act!

the new "getting jiggy with it" GOP.... what a pack of fools!

obama-mama   February 19th, 2009 10:53 am ET

Ha ha ha ha ha....this guy is a RNC Clown. This should be interesting.

Jackson, Seattle   February 19th, 2009 10:53 am ET

Republican National Committee Chairman Michael Steele says his party is going to launch an "off the hook" public relations campaign that will update the GOP’s image by translating it to "urban-suburban hip-hop settings."
______________

Yo yo yo boyeeeeeee, J to the I to the N to the D to the A to the L...

how about L to the A to the M to the E

yeah yeah yeah boyeeeeeeeeeeeeeeeeeeeee

what next, Flavor of GOP Charm School?

VLY   February 19th, 2009 10:53 am ET

Seriously?

"Joking" about people being one-armed-midgets probably isn't the best way to start...

Bill S   February 19th, 2009 10:52 am ET

Is this a joke? The RNC is going to alienate the few supporters they have left.

carlo   February 19th, 2009 10:52 am ET

He's not going to last long. Rush is making calls now, proclaiming that Steele wants to turn the GOP into "hip hop mania". Steele sounds like one of those ignorant white people who have never been around black people and get all their information about other cultures from FOX and BET. He had Mike Tyson for a brother in law. I'm sure he knows what he's saying is an insult to all people.

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