WASHINGTON (CNN) - Terry McAuliffe, the former Democratic National Committee chairman now seeking the Virginia governorship, is running a new advertisement on black radio stations in the commonwealth tying himself to President Obama.
The 60-second spot, which began airing Tuesday in central and southeast Virginia on urban and gospel radio stations, says that McAuliffe fought to protect voting rights for African-Americans during his tenure at the DNC.
"Terry McAuliffe defended our rights and was the leader who brought us together and united the party," says a narrator in the ad. "And in 2008 our voices were heard when we elected our president, Barack Obama."
Another female voice chimes in, promising that McAuliffe "will bring those skills to Virginia, that's the kind of leader we need."
The ad, of course, does not mention McAuliffe's outspoken backing of Hillary Clinton before the 2008 Virginia Democratic primary - a contest Obama won with the support of 90 percent of the state's African-American voters.
The radio ad is McAuliffe's second to target black voters, who will almost certainly be a crucial constituency in the June Democratic primary. One of his Democratic rivals, former House member Brian Moran, also launched a radio spot in the Hampton Roads area in February.
The new ad suggests that, for the moment, the so-called "Obama brand" continues to carry weight up and down the ballot in both parties. On Tuesday, Republican Jim Tedisco, who is running for Congress in New York's 20th Congressional District, began airing a TV ad invoking the president's bipartisan rhetoric.
"Like the president says, in these difficult times, we're not Republicans or Democrats," Tedisco says in the ad. "We're Americans, and that's the team I'm on."
Post updated at 3:00 p.m. EST