WASHINGTON (CNN) - As Republicans wrangle over the ideological direction of the party, a new generation of conservatives is reaching out to GOP activists and honing the use of a 21st century megaphone to promote Republican policy goals through new media networking tools.
Watch: Can the GOP catch up on tech?
Republicans received a wake-up call in 2008 after President Obama raised a historic sum of campaign cash and organized supporters like never before by mastering the power of the Internet.
Within days of losing the White House and additional seats in the House and Senate, prominent blogger and new media consultant Patrick Ruffini unveiled a Web site dedicated to helping restore the GOP to power.
The No. 1 priority listed on http://www.rebuildtheparty.com: "Winning the technology war with the Democrats."
Related: Liberal blogging in the era of Obama
"We kind of took a step back and said, 'Look, we're going to have a long debate over a number of years over where this party should go, where we should stand ideologically,' " Ruffini said. "But here's some basic steps that we can take now to re-engage our grassroots base and to rebuild our party infrastructure and to recruit new leaders so that when we have that ... unifying purpose ... we will be ready to go."
Ruffini and fellow blogger/new media consultant David All are on the cutting edge of a constantly evolving medium that includes long-form analysis through blogging to fast-paced snippets known as "tweets."
Now all the republicans will join twitter. LOLOL
When will they realize that people vote for the man and the message?
lol... the internet is not new media, but I guess it would be to a Republican...
No amount of embracing new media will rehabilitate their message with younger voters. Just the way they're couching it as "winning the technology war with Democrats" misses the mark. They shouldn't want to try to reach out over the internet as a way to beat the Democrats at their own game, they should do it as a way to reach more people.
If they want to embrace the 21st century technology, they need to first lose the 19th century message and platform.
rebuildtheparty.com sound quite good. are you sure this site will
take off? remember, rush limbaugh is watching you.
I don't think the Republicans can win the technology wars. The reason is all about demographics. I'm not going to go into detail, but if you look at the exit polling you should see that the people who voted for the Obama ticket are more likely to have access to and actually use the internet. You could have the greatest website in the world, but if your voters don't have or are afraid of computers you're wasting your time.
There no 1 priority needs to be getting though to the far right nuts that are driving moderated voter away from them.
Amen to your comments. Republicans still just don't get it. They can not attact any moderated votes with their 19th century message and platform.
One shouldn't ever try to "win the war" of any kind against one's own countrymen. That's the problem these days. Politicians get it wrong when they pit citizen versus citizen. That's a dangerous and counter-productive game to play for either side.
I'm sorry, I didn't know the GOP could raise the DEAD. Because the GOP Party is as dead as they come! Sorry guys.
You conservatives are still missing the point. President Obama won not based on that his campaign was more technological saavy than McCains, he won because people are tired of the Republican lies. You cannot use scare tactics, fear mongering, hatred to sway voters any longer. If you want to ever win another meaningful election Republicans, tell us what you are going to do to help, rather than spend all your time telling us what the other guy is not doing. That is how Obama and the rest of the Dems spanked your candidates butts this past election. Your ideology is outdated also. You let the religous nutcases run your party. Move you ideas to the middle, than most of us in the middle will pay attention. Hope this helps RNC!
Number One priority?
How about actual, constructive ideas instead of just screaming "no!" all the time?
Once you have a message, THEN worry about how you go about getting it out.
i don't beleive those crooks. they will fail in 2010 and 2012
Careful boys, you're starting to sound like progressive liberals
Sure beats sending messages in airport bathroom stalls.
@ cnnnewser, who asked "When will they realize that people vote for the man and the message?"
As soon as the members of their party actually start doing that instead of voting for cheap tricks, smears, shenanigans and political circus because the only thing that really matters to them is their "team" winning. And not before.
The repubs will never get it, they are stuck in the NO!!! mode, losers
"Winning the technology war with the Democrats."
Now this is funny. Republicans will be using 2 types of technology in an effort to win over both the young and older Republicans. While Young Republicans will be using text messages, email, Facebook, Twitter and the likes, Older Republicans will be shifting into high gear with their new use of the Telegraph for the first time.
This is a good thing. We all learned from Obama's "selection" that "the medium is the message."
Republicans will be using 2 types of technology in a future effort to win over both the young and older voters. While Young Republicans will be using text messages, email, Facebook, Twitter and the likes, Older Republicans will be shifting into high gear with their new use of the Telegraph for the first time.
This is futile when you're working for the Republican party that only knows how to say "NO", but anyway good luck young guys.
This is all good but what is the message????? Just say No!!!!
Maybe if they try using morse code....That's pretty ancient
Razzzle, dazzle in the same idelological wrapper , good luck with that !
I've said it before and I'm going to say it again: The republicans did not lose the last election because Obama carries a Blackberry or because he has a nifty-cool website. They lost because THEY NOMINATED A LOUSY CANDIDATE!
If the republicans think putting up a few websites and sending out text messages is going to change things in their favor, they are even more inept than EVEN I think they are. (IT'S NOT THE TECHNOLOGY, STUPID, IT'S THE MESSAGE!) Republicans need to stop trying to be "Democrat-lite" and start acting and governing like republicans again.