(CNN) - The Republican National Committee tapped a former Microsoft executive to spearhead the party's efforts to vastly improve its use of technology, RNC chairman Michael Steele announced Monday.
Todd Herman, a former general manager of media strategy for MSN and an Internet radio pioneer, will serve as the RNC's New Media Director beginning next month.
"I am excited to be adding Todd, a recognized thought-leader in digital media, to my team at the RNC," Steele said in a statement. "Todd brings the kind of outside of the beltway, real-world experience to Washington D.C. and to our party that we need as we reclaim the lead in the use of digital media to communicate with America."
The need to improve the party's tech savvy was a major issue in the RNC chairmanship's race last January, following an election cycle in which Republicans were grossly outmatched in implementing online strategies.
Mindy Finn, co-founder Rebuild the Party - a group of conservative activists who have called on the RNC to overhaul its use of technology - said the pick is a step in the right direction.
"I'm pleased to see that the new RNC administration has prioritized new media to a point where the new media director is one of their first handful of hires," Finn told CNN's Abbi Tatton. "That signals an understanding of how times have changed."