(CNN) - The Republican National Committee tapped a former Microsoft executive to spearhead the party's efforts to vastly improve its use of technology, RNC chairman Michael Steele announced Monday.
Todd Herman, a former general manager of media strategy for MSN and an Internet radio pioneer, will serve as the RNC's New Media Director beginning next month.
"I am excited to be adding Todd, a recognized thought-leader in digital media, to my team at the RNC," Steele said in a statement. "Todd brings the kind of outside of the beltway, real-world experience to Washington D.C. and to our party that we need as we reclaim the lead in the use of digital media to communicate with America."
The need to improve the party's tech savvy was a major issue in the RNC chairmanship's race last January, following an election cycle in which Republicans were grossly outmatched in implementing online strategies.
Mindy Finn, co-founder Rebuild the Party - a group of conservative activists who have called on the RNC to overhaul its use of technology - said the pick is a step in the right direction.
"I'm pleased to see that the new RNC administration has prioritized new media to a point where the new media director is one of their first handful of hires," Finn told CNN's Abbi Tatton. "That signals an understanding of how times have changed."
lol Look at the Republicans trying to get Tech savy In hopes of saving their Party, they Still dont Get it. Its Not Technology Its their NO Their Bashing of the President their Faliure to Change their Old ways!
" . . . . . as we reclaim the lead in the use of digital media to communicate with America."
Ah, Mr. Steele, you all never had the lead in the use of digital media in any avenue.
It's about time Steele start filling some posts. It's not like anyone at the RNC is relevant anyway.
Its not the technology thats the problem, its the message. The sheer fact that they need someone to show them how to actually use technology proves just how they are old and out of touch fat cats.
It doesn't matter how savvy the Media Manager is, if you don't have a message worth putting out there, you just as well pull up the drawbridge!
Republicans...I'm very serious here, as a moderate who has voted on both sides of the aisle in my 30+ years of voting - if you don't come up with a 21st century strategy, and kick out the radical religious right wingers from positions of power in the party, you will lose. It is that simple. There are millions of us out here who are moderates, who would like to really see a serious second party in our system. Right now, you ARE NOT IT.
You cannot be for smaller government and increase the size and scope of government every time you are in power. You need to stay out of my bedroom, but stay in the boardrooms of big business to keep them from ripping off the entire nation! You cannot be for true patriotism when those in power not only ride roughshod over the Constitution and Bill of Rights, but go proudly on TV and talk about the fact that laws don't apply to THEM. We are a country of law and due process, and the Constitution specifically states that goes from President down! Yes, unreasonable search and seizure is as wrong when the Executive Branch does it as it is when a local cop does it! No difference. You cannot be for reducing taxes when you run up the budget and deficit, no matter how you hide the numbers!
If their message does not change, all the new technology cannot help them.
Doesn't matter IF the RNC becomes completely high tech, that's not the reason they lost the elections of 2008!
The reason that they lost the elections and will again is that the GOP....... spew hate, lies, fear and division.......... and America is watch closely as the Grand Obstructionists Party attempt to derail, upset, block ...... President Obama's efforts to return the USA to ....... PROSPERITY!