March 23rd, 2009
04:25 PM ET
2 years ago

Virginia Democrat aims to replicate success of Obama web tool

Moran is launching an online social network.
Moran is launching an online social network.

WASHINGTON (CNN) – In Virginia, where this fall's gubernatorial election will likely be seen as a test of the White House's political muscle, Democratic hopeful Brian Moran has become the first candidate of the 2009 cycle to launch an online social network - and it doesn't stray far from President Obama's winning model.

Last year, the Obama campaign's social networking platform - My.BarackObama.com - became an indispensable tool for mobilizing the grassroots supporters that helped propel him to victory.

Moran's new site is called "Organize Virginia," a title that calls to mind "Organizing for America," the Obama perma-campaign apparatus that undertook a nationwide canvass over the weekend to rally support for the president's budget.

The site has a look and feel reminiscent of the Obama online platform, offering supporters tools to organize on their own by starting groups, raising money, blogging and planning events.

The Moran campaign isn't hiding from the obvious comparison.

"Our online organizing tool connects the grassroots and the netroots, just like the Obama campaign," said Moran spokesman Jesse Moran. "We can be the first to do this effectively because, from local leaders to big city mayors, we have the grassroots necessary to support it."

The site, which went live for supporters on Friday, was created by Jerome Armstrong, the pioneering blogger and strategist who once worked for former Virginia governor Mark Warner when the now-Senator was considering a presidential bid in 2007.

Moran is running for his party's nomination against two other Democrats: former DNC chairman Terry McAuliffe and state Sen. Creigh Deeds. The winner of the June 9 primary will face off against Republican Bob McDonnell, the commonwealth's former Attorney General.


Filed under: Brian Moran
soundoff (9 Responses)
  1. Brian Crooks

    It's good to see other Democrats embrace President Obama's strategy just as President Obama embraced Howard Dean's 50 State Strategy. I think the Democrats have become as forward-looking as possible and have been emboldened by the excitement and success of the Obama campaign.

    March 23, 2009 04:28 pm at 4:28 pm |
  2. Dutch/Bad Newz, VA

    Moran sounds like the right guy for the job. Let's keep VA blue and please let's not elect McAuliffe. By the way, Eric Cantor MUST go!!!

    SIC SEMPER TYRANNIS

    March 23, 2009 04:33 pm at 4:33 pm |
  3. Gregg

    Wish him well. Ofcourse the election of Obama was all time one to remember!

    March 23, 2009 04:35 pm at 4:35 pm |
  4. Jeff in Virginia

    Brian Moran is who Virginia needs. I for one am very glad he's going hi-tech in the primary.

    March 23, 2009 04:37 pm at 4:37 pm |
  5. Big Red

    McDonnell/Bolling will clean house with Ken Cucinelli bringing up the rear. Virginia WILL go Red in 2009...

    March 23, 2009 04:40 pm at 4:40 pm |
  6. Had It

    Remember, it's the message, not just the method of delivery. Good luck – Hope all goes well.

    March 23, 2009 04:43 pm at 4:43 pm |
  7. Patrick, Snohomish, WA

    Moran is doing the right thing by trying to launch what was a very successful initiative started by Barack Obama. This new wave of campaigning is the future of politics as it touches basis with old and new demographics.

    March 23, 2009 04:44 pm at 4:44 pm |
  8. worriedmom

    Hopefully it will turn Republican again. Cantor has represented Va. well.

    March 23, 2009 04:46 pm at 4:46 pm |
  9. csread

    I think the Obama campaign changed political campaigning for good – and for the better! It's a more inclusive process that lets people who are spread out geographically connect online. That online connection drives the community level involvement necessary to win an election. I'm very proud that a Virginia gubernatorial candidate is the first to pioneer a state based system for community political activism. Brian Moran is a very forward thinking leader who embraces change and is leveraging it for the good of all Virginians. I think that's the kind of leadership we will see from him as Governor too.

    March 23, 2009 04:46 pm at 4:46 pm |