WASHINGTON (CNN) – From fielding questions online, to the staging of events across the country, to deploying thousands of volunteers, President Obama and Democrats are using the same tools that helped them win the White House to push the administration's agenda.
Supporters say the same tactics used during the campaign also work to educate Americans about the president's proposed budget and the stimulus plan.
Political experts say in order for Obama to keep his approval ratings high, he will need his agenda to be successful. To do that, they say, he and the White House will need to keep up the sales job.
The legions of volunteer supporters from the 2008 election are key to that effort. Democrats have a database of more than 13 million e-mail addresses and are eager to harness that support.
The Democratic National Committee has formed a new group called Organizing For America. Last weekend, it organized 10,000 volunteers to canvass across the country to get 100,000 people to pledge support for the administration's policies.
"We are not an electoral organization. I mean this is really about legislative advocacy and so we are going to continue supporting the president's agenda and we are not looking at 2010, and we are not looking at 2012," Mitch Stewart, executive director of Organizing for America, told CNN. "What we are looking at what kind of grassroots organization can best support the president's agenda."