May 6th, 2009
06:02 PM ET
4 years ago

Congressman: No Viagra before 10 p.m.

 Moran wants to limit when Viagra ads can appear.
Moran wants to limit when Viagra ads can appear.

WASHINGTON (CNN) - Former presidential candidate Robert Dole made headlines as a pitchman for Viagra, and now a decade later a Virginia congressman wants to limit the time when ads for this and similar products can air.

Last month, Democratic Rep. Jim Moran introduced the "Families for ED Advertising Decency Act," which prevents erectile dysfunction and male enhancement ads from appearing on radio and television between the hours of 6 a.m. and 10 p.m.

"This [the advertisements] is an intrusion into our daily lives that I believe has become inappropriate." Moran said in an interview with CNN. "There is a saturation of the television airwaves with these E.D. ads, and they have gotten more pervasive, more blunt, and less subtle."

The bill currently has only one co-sponsor, Rep. Robert Brady, D-Pennsylvania, and there are currently no hearings scheduled on the issue. But a Moran spokesman said the congressman is actively seeking more support.

"I don't want to be prudish about it," Moran said. "I understand there is limitless market to deal with male insecurity and its fine for drug companies to make a profit on that. The problem is that they are showing these ads when small children are bound to get curious."

UPDATE: Pfizer, the maker of Viagra, defended their commercials in a statement, saying, "Our goal in advertising our products is to reach the people who would be most likely to benefit from them."

Full statement after the jump

Consumers need and want readily available, easy-to-understand health information. Advertisements for prescription medicines provide clear information about medical conditions and treatments and motivate consumers to have productive conversations with their physicians. Pfizer is committed to responsible advertising. We are continually looking for ways to improve our advertising.

Our goal in advertising our products is to reach the people who would be most likely to benefit from them. In line with our policies and the policies of the industry, Viagra advertising is aired in shows most likely to be reach men suffering from erectile dysfunction. ED can be a signal for other serious medical issues, including high blood pressure, diabetes and cardiovascular disease.


Filed under: Congress
soundoff (84 Responses)
  1. TMI

    This has nothing to do with educating children. It's about TMI and a need to know. My children know all about anatomy and reproduction as we their parents have taught them. I doubt completely that my husband will consult my children with an erectile dysfunction problem or a lack of vaginal lubrication because they observed an ill timed commercial. To those who think our children would be well served by being informed early I say not only are you ridiculous but why do we need to desensitize our children in order to make them responsible with their own body. They do not need to know at 4 and 6 about sexually transmitted disease drugs and sadly if they did as a teenager I wouldn't want it to be because they saw it advertised like a great new cosmetic! I teach my children about the lore of advertising. How about just sticking to advertising to the doctors like they already do. That is how I would like to hear about a drug from an informed well educated and experienced doctor. Not a tv ad. Pharmaceutical companies just found a new loophole to sell to the medical industry. Does it never end! What are the standards and morals coming to!!!!!

    May 6, 2009 06:00 pm at 6:00 pm |
  2. WDS

    Forget the kids, can we just get them banned? Them and all the other really stupid commercials??

    May 6, 2009 06:01 pm at 6:01 pm |
  3. Gary

    Same should be done for the Burger King commercials to the tune of "I like Big Butts" This is an add for children's meals and they have girls shaking their butt.

    I cannot believe this is still on the air.

    May 6, 2009 06:01 pm at 6:01 pm |
  4. J.P.

    Look folks, this has nothing to do with people being prudes. There are some topics that are just not appropriate to discuss around young, young children... and as a parent, I'm already exhausted enough as it is, trying to negate the hundreds of other wreckless influences shoved down our throats on a daily basis. I don't need ads for Mydizadrupin and Ibepokin making my job any more difficult.

    I have no problem with having "the big talk" with my child when the time comes. But come on, she's five years old. Let her be a kid for Pete's sake. There is nothing prudish about wanting to let my kid hold onto her innocence as long as possible.

    May 6, 2009 06:01 pm at 6:01 pm |
  5. Howard

    I've got an even better idea, not that it has chance in hell of getting adopted.

    Let's ban ALL television and radio advertising of prescription drugs. They could still use the print media for those ads. Lord knows the print media desperately need every new source of revenue they can find, and we can all be spared the nearly constant drone to ask our doctors about all kinds of illnesses and infirmities we never even imagined before.

    May 6, 2009 06:02 pm at 6:02 pm |
  6. lilacs

    I all ready censor these ad, I turn the channel every time they come on. sometimes as many as 3 or4 time in less then a minute. Viagra spends lot of money to advertise. dont like the ads so I change channels.

    May 6, 2009 06:02 pm at 6:02 pm |
  7. Carol

    they have a problem with viagra but the lingerie clad models of the victorias secret commercials are appropriate?

    May 6, 2009 06:02 pm at 6:02 pm |
  8. Leilani

    Children should not be subjected to these ads. Sex education in schools at the proper age along with parental guidance is enough. They are smart enough and curious enough to google the name of these products and go to school and tell their friends about them. I am a living witness.

    May 6, 2009 06:03 pm at 6:03 pm |
  9. The Truth

    I can admit it when a Liberal has a good idea. This is a good idea.

    May 6, 2009 06:03 pm at 6:03 pm |
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