WASHINGTON (CNN) - Republican Bob McDonnell is up with his first television ad in the Virginia governor's race, a heavily biographical 30-second spot that largely avoids the commonwealth's troubled economy and focuses instead on family values and the former state Attorney General's record combating online sex predators.
"Bob McDonnell," the ad's narrator says, over images of the Republican with his wife and family. "Character. Experience. A husband. A father. Principles molded growing up in a middle class suburban neighborhood."
The campaign purchased over $200,000 worth of airtime for the ad, which is running in nearly every major media market in Virginia except in the sprawling and expensive northern Virginia market, which encompasses the greater Washington area. However, the campaign noted that they launched a "positive new online media campaign" on Monday "with a heavy focus on northern Virginia."
Two of McDonnell's Democratic rivals - Terry McAuliffe and Creigh Deeds - have already been running television ads as they ramp up for the Democratic primary, which is less than a month away. The third Democrat in the race, Brian Moran, has not aired a TV spot.
UPDATE: The Democratic Party of Virginia responded to the ad, accusing McDonnell of failing to offer a plan to create jobs.
"When it comes to Virginia's economy, Bob McDonnell's ad is all hat and no cattle," said Democratic party spokesman Jared Leopold. "McDonnell's newest ad - like his campaign - lacks the substance that Virginians want in a governor."