(CNN) – Nearly 18 months before voters head to the polls, Sen. Chris Dodd is out with his first campaign ad.
The 30-second television spot, entitled "Years," relies heavily on the image and voice of President Barack Obama.
The ad opens with an image of Obama from last week when he signed credit card reform legislation. Roughly half of the ad also features a recording of the president discussing the recently enacted bill and Dodd's role in getting the legislation passed.
"I want to give a special shout-out to Chris Dodd who has been a relentless fighter to get this done," the president says in the ad as an image of Obama, Dodd, and several other Members of Congress appears on screen.
The ad then details aspects of the bill designed to protect consumers in their use of credit cards.
The ad begins airing Friday on broadcast and cable outlets across much of Connecticut, according to Dodd's campaign manager Jay Howser. The spot will run for one week.
The ad comes a day after the Connecticut Democrat's office issued a lengthy memo detailing the senator's recent work on behalf of constituents.
Earlier this week, a Quinnipiac University poll also suggested Dodd's standing with Connecticut voters is improving.
The poll indicates that Dodd trails Republican challenger Rob Simmons, a former congressman, by 6 points. That's down from a 16 point deficit in a Quinnipiac poll released in early April.
The survey also suggests that Dodd's approval rating has jumped 5 points, to 38 percent, from his all time low of 33 percent in the April poll. Fifty-three percent of Connecticut voters disapprove of the job Dodd's doing as a senator, down five points from early April.
The poll also indicates that half of Connecticut voters don't think Dodd should run for re-election, with 39 percent saying he should make a bid for another term.