June 30th, 2009
02:00 PM ET
5 years ago

First on the CNN Ticker: Millions more in healthcare ads unveiled

WASHINGTON (CNN) – A new multi-million national television campaign launches this week that is designed to pressure Congress to enact healthcare reform, organizers tell CNN.

Families USA and The Pharmaceutical Research and Manufacturers of America (PhRMA) are paying to air three new 30-second ads in the coming weeks on CNN, Fox News Channel and MSNBC. Dave Lemmon, a spokesman for Families USA, described the ad buy as a “multi-million, multi-week” effort to convince lawmakers to listen to President Obama’s call to Congress to deliver a healthcare reform bill to his desk by October.

In the first six months of this year, more than $22 million has been spent on healthcare reform commercials, according to an analysis conducted by Campaign Media Analysis Group, CNN's consultant on political television advertising.

The commercials feature people discussing how the rising cost of healthcare has affected them personally. Public polling shows that healthcare reform is a major concern for Americans.

"More and more families are being priced out of the health care they used to take for granted,” said Ron Pollack, executive director of Families USA. “This ad campaign, involving real people, shows that there will be a huge cost to America's families and businesses if we fail to achieve meaningful health care reform this year."

The CMAG analysis estimates that supporters of President Obama's approach to health care reform are outspending opponents on the air by a margin of greater than 2-to-1 in 2009. Families USA and PhRMA are considered supporters of Obama’s call for healthcare reform.


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soundoff (44 Responses)
  1. dreamer

    To all the nay-sayers what happens if you lose that insureance now?Trust me you don't wana know.

    June 30, 2009 03:16 pm at 3:16 pm |
  2. bozo the obama

    keep those printing presses running, the U.S. Treasury appreciates the work.

    June 30, 2009 03:18 pm at 3:18 pm |
  3. Save America

    Your "CNN" poll lies.
    NO>>>NO>>>NO to governmant run health care.
    Medicare is bad enough. Doctors don't want to take you if you are on Medicare.
    IMPEACH obama and his thugs before they ruin this country.

    June 30, 2009 03:19 pm at 3:19 pm |
  4. JB

    Somehow this administration believes it is OK to start building a house, without architectual plans. That is what they are doing. Obama is saying we have to pass this bill immediately because. . . . . wait for it. . . . . .ITS A CRISIS. And yet, there are no plans. What are we supposed to pass? Where are the specifics? This is madness. If anyone watched the ABC special, you would know this is out of control. He couldn't answer specifics, BECAUSE THERE ARE NONE.

    June 30, 2009 03:20 pm at 3:20 pm |
  5. history repeats

    Al Smith

    yea right. everybody gets treated and then gets an enourmous bill they cant pay!! it ruins their credit, which prevents them from getting a home or a car!! great american way right? its ok for insurance companies to tell you what doctors you can see but its not ok for gov insurance too?? when health insurance for profit is the way then the way is corrupt. the monetary system is backwards. the worlds wealth is completely disproportionate. 1 in 6 people are dying of starvation in the world today. but in america people are dying from obesity!! for people to say "everyone can have insurance if they PAY" is a modern day "let them eat cake"!!!!

    June 30, 2009 03:21 pm at 3:21 pm |
  6. renea

    We need this, for all those that are against it maybe its because you already have healthcare so dont talk down it for the ones who dont have insurance, with fear that its a governoment takeover or that the government is going to come between you and your doctor but the truth is that if a person is really sick and need to be seen by a doctor some clincs or doctors will not want to see you and if they do you get treated different so any health insurance government run or whatever will help to me.

    June 30, 2009 03:22 pm at 3:22 pm |
  7. history repeats

    TCM

    if you think conservatives have any credibility left then you MUST be a conservative and guess what? you have no credibility!

    June 30, 2009 03:23 pm at 3:23 pm |
  8. Give the people what they want

    Have to put your facts in check TCM, but Obama's numbers are better than Sanford. You might want to invest in an internet server or a newspaper. The GOP cannot do anything about it because this healthcare bill is gonna get passed. Also those who think this is socialized, might want to stop listening to Hannity, Rush, and Newt, because that is all they keep shoving down American throats since they have nothing else to defend their principles. There is nothing SOCIALiZED about this healthcare bill. That is the tactic used by the Republicans who don't like Obama. All the man is doing is trying to do is get America back on its feet so we can be a great country.

    June 30, 2009 03:27 pm at 3:27 pm |
  9. democrat no mas

    To mkn about Tricare. I work in a 5 doctor clinic, and we are not able to accept Tricare because of the excessive red tape and poor reimbursements. If everybody has Tricare or a program like it, go find yourself another doctor. Our docs work long, hard hours, but they can't work for less than their expenses add up to. Currently, we limit Medicare, avoid Medicaid and the Chips program where possible, and refuse to see Tricare at all. Our Indigent care from the ER is all the free work we can handle as is. People who think government health insurance is free or works great don't understand that somebody else is paying for it.

    June 30, 2009 03:28 pm at 3:28 pm |
  10. Zero.

    Billions of cost-sheets hidden...

    June 30, 2009 03:29 pm at 3:29 pm |
  11. Jeanne Montgomery

    I wonder if some of you people ever listen to the president! He wants a public option. Do you know what an option is? If you like your healthcare you keep it . This option is for people who don't have insurance or people who don't like their insurance. Face it if we leave it to the Republicans we will never have it because they don't care.
    I am so thankful I left the Republican Party. They are an embarrasment.

    June 30, 2009 03:32 pm at 3:32 pm |
  12. Robin

    dominican mama 4 Obama June 30th, 2009 2:25 pm ET

    It is important to keep this front and center. I think that Pres. Obama's approach of presenting his plan to the American public was a wise move. You want people to understand what is being proposed so that they can make an informed decision, and avoid being misinformed by talking heads, and other folks idea of what THEY think the plan entails and offers.
    =====================================================

    I agree with making an informed decision. But how can that be done, when "Vote Present" Obama is hell bent on silencing his opposition?

    June 30, 2009 03:33 pm at 3:33 pm |
  13. Andrea

    You're kidding right! You would rather pay your insurance company for service that will likely not be available when you need it. Are those real life stories, not connecting with you people.

    Thanks God I'm Canadian! Give me higher taxes any day.

    June 30, 2009 03:33 pm at 3:33 pm |
  14. Robin

    Kevin in Ohio June 30th, 2009 2:07 pm ET

    Obama's plans are the ultimate Ponzi scheme. He should end up the same as Madoff.
    ======================================================

    And we will end up like Madoff's victims. Beaten and bruised with no way to support ourselves or our families.

    June 30, 2009 03:34 pm at 3:34 pm |
  15. Proud Member..Party of No

    The correct answer to this latest America-destroying Obama boondoggle? NO!

    June 30, 2009 03:36 pm at 3:36 pm |
  16. Loup Garou 782

    All these poor stupid people following the obama remond me of the millions I can remember gathered and cheering on Herr Hitler. We all know how that great savior worked out. Then there was Joseph Stalin and his followers, that didn't serve the followers so well either, and lets not forget Benito Mousselini, Hiro Hito, Fidel Castroand now the screeming, teenyboppers and people with tingly feelings up their legs in the presence of "him" give us obama. you will no doubt live to regret the day.Make no mistake, you deserve what is coming your way...LOL

    June 30, 2009 03:37 pm at 3:37 pm |
  17. Independent Again

    All this while for profit clinics in Canada are exploding because of the universal health care system is inadequate and inefficient to take care of the needs of its citizen.

    Canada and Great Britain are trying to run away fr socialize medicine while US is running towards.

    You think health care is bad now, wait until it is free!!

    -47 million w/o healthcare in this country? REally?
    -Subtract the 12-20 million illegals equals
    -35 million acutal US citizen w/o healthcare
    -Half which r young can afford to buy private healthcare but choose to instead buy, iPods, BMWs, & other lavish gagets.
    -Which brings us to approx. 17.5 million that needs healthcare.

    Why not just take care of them?

    June 30, 2009 03:38 pm at 3:38 pm |
  18. CHAT

    CNN: We need more pro and con INFORMATION for the HEALTHCARE REFORM. I don't think we need to rush before we have a thorough study of it. Look at how CONGRESS passed the STIMULAS BILL. RUSH AND PROVED TO GET ONLY MINOR EFFECTS. We should learn a lesson from it.

    June 30, 2009 03:39 pm at 3:39 pm |
  19. Independent Again

    Want to reduce the cost of healthcare?

    TORT REFORM?

    Will never happen because the DEMS are in bed with the ambulance chasing lawyers!!

    When has any big govt spending ever solve a problem? Look to Canada & Great Britain for that answer.

    For you Dumocrats the answer is NEVER!!

    June 30, 2009 03:40 pm at 3:40 pm |
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