WASHINGTON (CNN) – A new multi-million national television campaign launches this week that is designed to pressure Congress to enact healthcare reform, organizers tell CNN.
Families USA and The Pharmaceutical Research and Manufacturers of America (PhRMA) are paying to air three new 30-second ads in the coming weeks on CNN, Fox News Channel and MSNBC. Dave Lemmon, a spokesman for Families USA, described the ad buy as a “multi-million, multi-week” effort to convince lawmakers to listen to President Obama’s call to Congress to deliver a healthcare reform bill to his desk by October.
In the first six months of this year, more than $22 million has been spent on healthcare reform commercials, according to an analysis conducted by Campaign Media Analysis Group, CNN's consultant on political television advertising.
The commercials feature people discussing how the rising cost of healthcare has affected them personally. Public polling shows that healthcare reform is a major concern for Americans.
"More and more families are being priced out of the health care they used to take for granted,” said Ron Pollack, executive director of Families USA. “This ad campaign, involving real people, shows that there will be a huge cost to America's families and businesses if we fail to achieve meaningful health care reform this year."
The CMAG analysis estimates that supporters of President Obama's approach to health care reform are outspending opponents on the air by a margin of greater than 2-to-1 in 2009. Families USA and PhRMA are considered supporters of Obama’s call for healthcare reform.
See what a good Fundraiser-in-Chief can do to get his agenda passed. Pay attention GOP because you just might learn something. The American people are going to stuff healthcare reform down your throat whether you like it or not. Get it done!
I'm fine with that. Whatever it takes to move us all away from the insane Republican "free-for-all but all towards the rich" health care spending plan.
No more Republican plans. They have nothing to offer.
Obama's plans are the ultimate Ponzi scheme. He should end up the same as Madoff.
Anyone opposed to this really needs to consider how many people in the US are uninsured.
CNN: I think you need some dollar signs in the first part of this article. It doesn't quite read right.
We should just contract healthcare out to Halliburton. They'll do an awesome job. Just like they did on that very expensive oil pipeline in Iraq. What oil pipeline you say? Exactly. Have a nice day!
I am glad. It is about time the struggling families have a say in the health care plan. There are too many insurance , doctor and hospital groups out there spending fortunes. Health care costs are out of control and we need change.
The health care reforms the Obama administration are espousing are tantemount to a death sentence for my wife and millions of others in this country with managable congenitile diseases. At only 30 years old, her monthly Cystic Fibrosis medications, which allow her to lead a seemingly normal life, would be considered too expensive under his plan. At thousands of dollars a month, we would not be able to pay for them out of pocket.
There are many others, elderly and otherwise, that would be thrown into the same sinking ship under our president's plan.
Good job fixing the system.
No matter how much you advertise this pile of crap, it's still a pile of crap. Don't take away my current health care and replace it with Medicare and much higher taxes. That just doesn't make sense.
Having concluded they can't sell socialised medicine on its non-existent "merits," they're reduced to selling it with propaganda.
For our sake, I hope people don't listen to the old "do you want govt making your decisions crap.....
It never was the government (a non-profit organization) making your decisions, the Republicans, like everything else they smear painted it that way.
You as an individual would have an option to chose the government healthcare, or if you chose so, buy your own from an insurance company, and then let the insurance (a for profit organization) make your decisions.
It is important to keep this front and center. I think that Pres. Obama's approach of presenting his plan to the American public was a wise move. You want people to understand what is being proposed so that they can make an informed decision, and avoid being misinformed by talking heads, and other folks idea of what THEY think the plan entails and offers.
CNN would you please shed some light on the very effective FEDERALLY OPERATED healthcare plan known to everyone as TRICARE.
I keep hearing about how a federally sponsored plan will do so many awful things to people I wonder why TRICARE is never mentioned as an example of a very effective plan that works quite well.
the cmag,families usa,and phrma, thats it cnn trying to start division,they support the president because it is time to address this problem.they are outspending 2 to 1 because it is going to pass,and their is nothing going to stop it.the president has huge support ,the american people,it makes me laugh how the gop thinks their going to keep their pockets stuffed,no more ,every american needs a chance to obtain health, this is a bullitt train on the track to succeed,we are ready for this battle to win. the president will have a gold medal for his urgency to take of this nigthmare, we will look back one day and say that,the president captured the moment for health care.god bless america and our president
Stop wasting money on ads and lets debate the pros and cons on news shows. We need more unbiased news shows that look at both sides. The costs are enormous, realistically only can be paid for with tax increases (even on people making less than $250K probably people making less than $100K). Issues of socialization or government sponsored health insurance need to be vigorously debated. There are no good solutions to our health problem and if we are going to undertake the "least bad solutions" then we at least need to have the debates and get most people on board with the decisions....Personally, I'd like to see solutions with the least government involvement as possible, the least taxpayer cost as possible but I'm willing to listen and debate.
I pay for my own health insurance. Six months ago I was diagnosed with cancer. Two months later my health insuranced raised my monthly payments by $110. It's difficult for me to afford my treatments so as it is. Someones making a lot of money and it's costing people their lives. If nothing to reform health care, this is going to be a regular occurrance if it isn't already.
Two Words : Socialized Medicine
This is a horrible idea, private sectors are going to lose millions of dollars, and the quality of care is going to deteriorate at a rapid pace. We don't owe anybody anything!
Our government is already putting their hands into the auto industry and telling us how to allocate energy....I don't want them telling me who I can and can not see for a doctor or controlling when I get to see a doctor.
FYI: this is America and we treat EVERYONE!!! You get treated no matter if you have insurance or not. If it comes down to paying for it, purchase insurance like everyone else!
WHAT'S AMAZING TO ME is that the people who need help from the rest of the taxpayers to get health care can afford MILLIONS in advertising, even outspending those nasty, mean and greedy insurance giants. Makes one wonder WHO IS FOOTING THE BILL and WHY?
Here comes the comments for the "public option"... by those who have no idea what the public option looks like. I mean how could you? It hasn't been designed yet.
Here's a clue – if you think it's going to look anything REMOTELY like what congress gets, you're sadly mistaken and terribly misled.
How many millions could be spent to help those without insurance?
Good! At least the industry is in on healthcare this time around. By the way...we want no hanky panky but real solutions that is able to help every American, not just a few.
CNN only allows 8 posts about Obama's leadership....CENSORSHIP!
And yet, Sanford's numbers are still better than Obama's! Keep trying CNN, I'm sure that if you cannot fully discredit any conservative through smut smearing, Huffington will help!
This is new pork spending $22 million has been spent on healthcare reform. newpaper, radio and TV are making money on pork spending. Where the beef?
You know if they took all that money over the years and took it to make health care work,we wouldn't have to fix it now.
Kevin in Ohio June 30th, 2009 2:07 pm ET
my god you people amaze me. the ignorance is staggering!