July 15th, 2009
11:39 AM ET
3 years ago

Obama’s political team targets Democrats

A new ad Wednesday targets fellow Democrats and centrist Republicans.
A new ad Wednesday targets fellow Democrats and centrist Republicans.

(CNN) – President Obama’s political operation will begin running television ads Wednesday targeting fellow Democrats and centrist Republicans urging them to support the president’s call for health care reform this year.

The 30-second TV commercial will run in eight states: Arkansas, Indiana, Florida, Louisiana, Maine, North Dakota, Nebraska, and Ohio for two weeks, according to a preview of the ad provided to CNN by Obama’s Organizing for America (OFA).

The commercial, which features five people discussing health care problems, will also run on national cable television, in Washington, D.C., and online, according to OFA, which is now housed at the Democratic National Committee.

The ad running in the eight states does not mention the senators by name, but it does ask viewers to call Capitol Hill, and provides the telephone number for the U.S. Capitol switchboard. Two of the states, Arkansas and North Dakota, are represented by a pair of Democratic senators, while the six remaining states are represented by centrist Democrats and Republicans. The commercial that is running nationally follows the same script, but it does not ask people to call their senators.

Stewart said the people in the commercial “were among hundreds of thousands of people who shared their stories with OFA.” Next week, OFA will hold news conferences, town halls and other grassroots events to shine a spotlight on healthcare reform, a major domestic priority for Obama. The president has called on Congress to deliver a healthcare reform bill by October.

Full script follows

"It's Time"Woman 1: My son has cerebral palsy and epilepsy. He's four.

Man 1: When I lost my job, I lost my health insurance too.

Woman 2: My health insurance wouldn't fully cover me when I got sick.

Man 2: My father in-law walks with a limp because he didn't have health care.

Woman 3: My husband's job covered us, until he was laid off.

Man 1: It's time.

Woman 2: It's time.

Man 2: It's time.

Woman 1: It's time for health care reform.

VO: The Democratic National Committee is responsible for the content of this advertising.

CHYRON: It's time for health care reform. Join the fight: healthcare.barackobama.com

[State Version]: CHYRON: It's time for health care reform.


Filed under: Health care • OFA
soundoff (94 Responses)
  1. RI Moderate

    Actually governing is much different than running a campaign. When you're running for office you can give great speeches with no great general concepts and no details. You can use a few unfortunates as examples to further your (uber liberal) ambitions.

    Governing is much harder. You actually have to show details and pay for your promises. You can only go to the well so often with the Robin Hood line of 'tax the rich and give it to the poor'. Believe it or not, most people generate wealth through hard work and good choices. When a nation repeatedly punishes those who work hard and make good choices and rewards those who don't work hard and make poor choices, what do you think the eventual outcome will be?

    July 15, 2009 08:12 am at 8:12 am |
  2. K, Wilder

    Nice to see a 2012 campaign strategy already in place

    July 15, 2009 08:12 am at 8:12 am |
  3. JohnoBono

    I notice he didn't even bother to buy ads for Texas, a lost cause not even worth spending a penny on. I can't fault him. I probably would have done the same. I would just remind him that Texas has growing Democratic numbers that will become a majority, maybe sooner than later. And, if anybody needs affordable healthcare more than we do, I really pity that other state.

    July 15, 2009 08:13 am at 8:13 am |
  4. Mike

    Any elected official whom I vote for does not get my vote or my families vote if they vote for anymore obamby spending.

    July 15, 2009 08:14 am at 8:14 am |
  5. annie s

    Based on this transcript, these ads don't go far enough to explain why health care reform with a public option is imperative. The Republicans have been successful in diminishing support of the President's policies by using fear and distorted facts – we MUST answer them forcefully and clearly.

    July 15, 2009 08:18 am at 8:18 am |
  6. Dutch/Bad Newz, VA

    Break out the big guns Mr. President. I like how the ad doesn't mention the senators by name, but it gives you the number to call Congress. Sweet!

    July 15, 2009 08:18 am at 8:18 am |
  7. GI Joe

    I have to say it's nice to see an admin. at least trying to get something done.

    The last admin. seemed content to just sit there and pour more and more money into an illegal war, no-bid contracts, etc., - and read "My Pet Goat".

    July 15, 2009 08:19 am at 8:19 am |
  8. Neilz

    Obama wants to insure the profitability of healthcare before the 2010 campaigns begin. Politicians on both sides of the aisle are relying on the millions of dollars in funds that for-profit healthcare providers and multinational insurance companies provide. Contributions from the electorate and small businesses are drying up in the wake of Obama's "trickle-down wait for it" recovery plan. So the call goes out to people who still have phones and TV's, and who still have jobs and health insurance to force "reform" at any cost. Forget the future, forget the poor, (they don't need healthcare anyway), and forget the promises made during the campaign.
    And remember, the military is hiring. They have built in healthcare, with service to the door, so to speak.

    July 15, 2009 08:23 am at 8:23 am |
  9. Keith in Austin

    The campaign continues. The vast majority of Americans so not want the Government's involvement in healthcare yet Obama continues to push it down our throats. Question: I wander who is paying for the tv ads. Probably we taxpayers, like everything else on the Democrats wish list! Wake up America!

    July 15, 2009 08:28 am at 8:28 am |
  10. SHIRLEY SDL

    I don't expect the repubs to do this or anything to help the people who need it, but I certainly will be extremely upset if the democratic congress people do not get it done. We, the majority, told them in November 2008 what we wanted them to do about helping the middle class in this country. Healthcare reform and the economy were at the top of our voting priorities, and if they don't remember that, we do.

    July 15, 2009 08:33 am at 8:33 am |
  11. southerncousin

    Vote to take more from those who work or I won't have ACORN and moveon.org steal votes during your next election is the message dear leader is really sending.

    July 15, 2009 08:35 am at 8:35 am |
  12. UNHAPPY DEM

    This post dedicated to Chai and sniffit. Have been a registered democrat for 32 years, not a far left liberal but a democrat. However after my party elected obama I am seriously thinking of changin to independent status. So Gotcha yourself.

    July 15, 2009 08:35 am at 8:35 am |
  13. Tom

    Why not find a way to trim costs of existing health care? The nation cannot afford yet another expensive government program. Leave the "reform" alone, the system is currently working, even for some of us who don't have a job, and cannot get unemployment (yet are uncounted in your % of people out of work) benefits.

    July 15, 2009 08:38 am at 8:38 am |
  14. mother and sister of a soldier

    Big government leading the sheep their way and making them believe this is the only way through the media. Are they giving us the facts of the plan, NO so why would anyone support anything they know so little about. Cost another trillion dollars they say. This is a poor estimate and where is this money coming from....higher taxes. Stop rushing thru Obama's agenda and approach it with facts and discussion to reach the best possible solution. In the meantime, those who elect not to take job offered insurance, shame on you. For those who do not have insurance, look into our system. The tax payers will still cover your medical needs. You just need to learn how and stop the pity party. For the 20% of this country who pay income taxes, look out. This is coming out of ourpockets and the generations to come. How can the government rush into this agenda when we can't run Medicare?

    July 15, 2009 08:40 am at 8:40 am |
  15. Sam Sixpack

    This is nothing more than a huge new tax on the working poor.

    Sure the government will help if you can't "afford" it.

    Guess what? That's how it works now. As long as you've got a job, you can "afford" it.

    The only difference will be the requirement for poor people to live 10 to a household so they can give their meager salary to rich insurance execs. Of course, working poor people who refuse to live under a bridge will get a bill from the IRS – even if they don't use any healthcare services.

    This is pure evil.

    July 15, 2009 08:40 am at 8:40 am |
  16. Jamey

    You cannot keep the keep the current level of service without increasing the supply of people with the medical industry, obama's plan will only stretch the current infrastructure and staff within the medical industry. A real solution would be to offer 2-4 year degree in nursing/medical completely paid for by the government, as long as that professional agreed to work in a government medical facility for at least 10 years. In addition the government should also increase the shrinking supply of doctors per capita and set a limit on insurance liability as well as provide an alternative insurance to those in the medical field.

    Please post real solutions, not backward political bias.

    July 15, 2009 08:41 am at 8:41 am |
  17. Shawn - GA

    Why no details still? This is what is keeping people from supporting this push. We can not just say "yea sounds great let us do that" without details.

    Will there be rationing? Will there be loooong processes to get things approved? Will only generics be covered? Will we all be paying for something that most will choose not to use because it is lacking? These are just a few among hundreds of other questions.

    Please give us details and information.

    July 15, 2009 08:49 am at 8:49 am |
  18. Dave

    It's time for cons to get out of the way. They ruined everything for 8 years – now they think anyone should listen to they? Please!

    July 15, 2009 08:50 am at 8:50 am |
  19. Farva Falana

    Just save your money and don't run your ad here in Florida. We don't want/need your "urgently necessary" health control.

    July 15, 2009 08:52 am at 8:52 am |
  20. Carl

    In 1939 Germany, this was known as propaganda. In 1950 Soviet Union, this was known as propaganda. Today, it's known as "organizing".

    I think it's funny how fast people are scraping their Obama/Biden bumper stickers off their cars to avoid being recognized...

    July 15, 2009 08:52 am at 8:52 am |
  21. Sam Sixpack

    When the kids turn 18, their working poor mother won't be able to help them go to community college – she'll have to give her every last penny to fat, greedy insurance execs.

    When she gets breast cancer, those same fat, greedy insurance execs will say her treatment isn't "medically necissary."

    If she refuses to keep paying for nothing until the day she dies, the IRS will grind her up and spit her out.

    This is pure evil.

    July 15, 2009 08:55 am at 8:55 am |
  22. skyhawkdriver

    I find it shocking that this country was founded as a republic where the elected officials were to serve those who elected them..somewhere along the line those who are elected have become royalty and live off the servants..not one single member of congress will ever have to participate in this so called reformed health care plan..all this plan is designed to do is provide health care for the millions of illegal immigrants and life long welfare recepients..and who is going to pay for it??..the people of this country who work for a living and pay their bills..that is who..we have already had chrysler and government motors and aig stuffed down our throats..not to mention the latest scheme of cap and trade on the horizon..and now this so called healthcare reform boondoggle..where does it end??..and where will the money come from..increasing taxes on the wealthy?..just how many so called wealthy people are there??..not enough..which means the majority of this will get dumped on what is left of the middle class..it is time to clean house in washington..get rid of what is fast becoming a new generation of royalty and ruling class..and I have just one question..what exactly is the difference between barack obama and bernie madoff??..I'll be darned if I can tell.

    July 15, 2009 08:56 am at 8:56 am |
  23. Obama is a Mistake

    "Gimme another government benefit, and make somebody else pay for it"

    July 15, 2009 09:00 am at 9:00 am |
  24. BLM

    Yes, its time for true, realistic reform on parts of health care. Not the garbage, overpriced, rationing being offered by the Dems and their lackies.

    July 15, 2009 09:00 am at 9:00 am |
  25. Expat American

    Republicans will criticize President Obama for his tactics, yet they are the same ones who rallied behind McCain when he accused the President of never questioning members of his own party.

    Is Obama being a maverick? Lord Forbid, Is there room for three mavericks in Washington? Well, two mavericks in Washington and one in Alaska?

    Get it done! American citizens shouldn't be out of pocket $20,000.00+ if they are unfortunate enough to break their collarbone!

    Are we not in the richest nation in the history of the world?

    July 15, 2009 09:00 am at 9:00 am |
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