WASHINGTON (CNN) – President Obama’s political team is expanding its ad buy pressuring lawmakers to support the administration’s health care plan, adding 15 more markets as the president’s August target date for congressional passage of the package nears.
The 30-second TV ad from Organizing for America, the president’s political arm at the Democratic National Committee, is already airing in eight states - Arkansas, Indiana, Florida, Louisiana, Maine, North Dakota, Nebraska, and Ohio – represented by moderate Republican and conservative Democratic senators the White House needs on board for any vote on the massive health care overhaul.
"It's Time" will now begin airing in the Savannah, Palm Springs, Seattle, Nashville, Bloomington, Sacramento, Salt Lake City, New Orleans, Pittsburgh, Charlotte, Little Rock, Columbus, Marquette, Grand Rapids and Medford media markets, according to the DNC – all areas within districts represented by members of Congress who are viewed as swing votes on a key committee weighing the president’s plan. Four-fifths of those lawmakers are Democrats.
The ad - which features ordinary Americans relating health insurance difficulties they’ve faced - does not mention legislators by name, but does ask viewers to call Capitol Hill, and provides the telephone number for the U.S. Capitol switchboard.