August 13th, 2009
04:01 PM ET
5 years ago

A $12 million health care campaign hits the airwaves

A new $12 million television ad campaign in support members of Congress who back President Obama's approach to health care reform launched Thursday.
A new $12 million television ad campaign in support members of Congress who back President Obama's approach to health care reform launched Thursday.

WASHINGTON (CNN) – A new $12 million targeted television campaign was launched Thursday that is designed to provide "cover and support and credit" to members of Congress who back President Obama's approach to health care reform, a member of the coalition behind the ad tells CNN.

"Our view is that this is going to help all of them," Ron Pollack, executive director and vice president of Families USA, said of the lawmakers in the 12 states that are facing pressure on this issue. "We recognize that these are states where support of healthcare reform is going to be somewhat mixed. There will be some significant number [of people] saying 'yes' and some others saying 'no,'" to Democratic health care reform.

"We want to provide some cover and support and credit for these members when they support health care reform," Pollack added.

The 30-second ad, which does not mention lawmakers by name, is running for two weeks in 12 states: Alaska, Arkansas, Colorado, Indiana, Louisiana, Maine, Montana, Nebraska, Nevada, North Dakota, South Dakota and Virginia.


Pollack said the 30-second commercial is meant to "give families a sense of what health care can do for them"

Families USA along with the American Medical Association, Federation of American Hospitals, Pharmaceutical Research and Manufacturers of America and Service Employees International Union are responsible for the commercial. The ad buy was first reported by Politico's Mike Allen.


Filed under: Health care
soundoff (69 Responses)
  1. Laura in KS

    I keep hearing the phrase "crammed down our throats" over and over again by those opposed to the health care reform bills. If you don't want something crammed down your throat, don't open your mouth.

    August 13, 2009 05:10 pm at 5:10 pm |
  2. Its not about health care....its about insurance robber barons

    Its not about health care

    its about the fat middle man known as insurance!

    How much do you pay in taxes? how much in insurance? (add it up)

    one is an investment, one is agamble......look behind the curtain folks

    Robber barons are taking your hard earned money and then doing everything they can not to pay out......

    This epic discussion is only proving that insurance is a failure.....burn your money instead.

    Insurance , like the stock market, is gambling. But the insurance company's have funded laws that make you pay.

    Look behind the curtain folks, its not about health care, its about the high profit business of insurance.

    August 13, 2009 05:10 pm at 5:10 pm |
  3. raymondtweed

    The issue of health care in America is very unfortunate. If people don't support the health that is in the senate floor, what is the alternate solution. These people are used to critise everything in the world including improved health cares in Europe and Canada. Some third word health care programs are far better than the American's. Just take a close example of the canadian system, it is far better than the u.s. health care system. if you dispute it take a look on the recent WHO stastics on life expectancy of both countries. It is time for Americans to grow UP.

    August 13, 2009 05:12 pm at 5:12 pm |
  4. Sam Sixpack

    I know a young disabled guy on Medicaid. He gets $674 per month to live on (he lives in serious poverty). BIG PHARMA, on the other hand, gets $2,500 per month for the pills he needs. For-profit insurance is NOT involved at all.

    This healthcare scam is about fat, greedy crooks on the PHARMACEUTICAL gravy train stealing away the insurance industries’ gravy train, too.

    You get nothing – except, perhaps, less than ever.

    August 13, 2009 05:13 pm at 5:13 pm |
  5. Celine

    This is more money wasted at a time when the country is headining for financial ruin.
    If this plan is as good as they say , it should be able to stand on it's own merits.
    It certainly would also help if even one politician could explain the reform bill in detail.
    As of now , there are 1000 pages nobody has read nor understands.
    Who wrote them anyway..???

    August 13, 2009 05:13 pm at 5:13 pm |
  6. DEB

    Hey RATpublicans you can't handle the fact that you don't have total control.
    HASN'T YOUR GRAND OLE PARTY DONE ENOUGH DAMAGE?
    Just shut up and deal with the fact that Health Care Reform will happen.

    August 13, 2009 05:14 pm at 5:14 pm |
  7. They Already Have "Death Panels"; They're Called Health Insurance Company Employees

    It IS about the health insurance company robber barons
    Wake up, America: the health insurance lobbyists and their minions in the g.o.p. are stealing you blind.

    August 13, 2009 05:15 pm at 5:15 pm |
  8. Dan

    Take the 12 MM dollars and insure thousands of homeless jobless people. You use the unfortunate for political preaching reasons but not helping them really! What we need is egnach (reverse change)!

    August 13, 2009 05:17 pm at 5:17 pm |
  9. Tami

    More of my tax money being used without my permission.

    August 13, 2009 05:17 pm at 5:17 pm |
  10. Sam Sixpack

    This healthcare scam is about fat, greedy crooks on the PHARMACEUTICAL gravy train stealing away the insurance industries’ gravy train, too.

    You get nothing – except, perhaps, less than ever.

    You don't hear much news about the pharmaceutical industry in the debate, now do ya?

    Who spends more on TV advertising, the pharmaceutical industry or the health insurance industry?

    Go figure.

    August 13, 2009 05:19 pm at 5:19 pm |
  11. single mom

    Medicare and Social Security are funded not just with taxes, but with 'special' taxes taken out of paychecks. I just love looking at the amounts every two weeks knowing that I'll never see that money again.

    Stick to the basics – cover kids' shots and physicals, no illegal immigrants (which means tighten the border, deport people and no safe haven cities) and take care of veterans. Then, once the government has shown they can do that, then expand it to include college students. Incremental might not make everyone happy, but it has less chance of getting messed up.
    Oh, and get the whole Medicare/Medicaid/Social Security mess straightened up. The government's had 60+ years on those.

    August 13, 2009 05:20 pm at 5:20 pm |
  12. Republicans are the American Taliban

    CNN all day runs ads for erectile dysfunction, pharmaceutical drugs, and insurance companies. So now we know why they have an interest in "creating news" and reporting lies from the Republicans as if it was the truth....

    August 13, 2009 05:21 pm at 5:21 pm |
  13. bush Victim

    Where were the Town Halls when the republicans were in reign?

    August 13, 2009 05:22 pm at 5:22 pm |
  14. Fed Up with the Garbage

    Hey People: Did you read the whole story. Look who is paying for the ad before you accuse the government of spending more of your hard earned money. It sickens me when people on this blog twist the truth.
    If you really care about all Americans you will push for healthcare reform. If you don't, you are a very selfish person.

    August 13, 2009 05:24 pm at 5:24 pm |
  15. Poston

    Those Democrats sure can whine but they can't sell healthcare. Even with the mainstream TV and print media lapping at their feet they can't get it done. Mommy dearest as a gradmother Pelosi and the Permanent Campaigner turning critics into enemies isn't going to work either.

    August 13, 2009 05:24 pm at 5:24 pm |
  16. chas

    Sorry Mr. President, but it is time to dance with the one's who brung ya! These lying conservative hypocrits obviously have no interest in bipartisanship. Their only interest is doing anything they can to destroy this presidency. They are clearly willing to ignore the good of the american people in their grab for power.

    Sir, a majority of voters in this country know the GOP is owned by big businesses like the health insurance co's. They oppose any change. The majority of the american people want a government option as part of the change they voted for. Please, forget trying to please the gop and run over them!! Show some courage and whip the blue dog turncoats into line and git er' done!!!

    Respectfully

    Charles K.

    August 13, 2009 05:26 pm at 5:26 pm |
  17. Runningdarkwolf

    Hey republicans I have a deal for you: Cover everyone or no one!!(No more Medicad, Medicare or SSI) I'm generation X aka the forgotten ones. If old people don't want to help then they can help themselves.

    August 13, 2009 05:33 pm at 5:33 pm |
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