WASHINGTON (CNN) – A new $12 million targeted television campaign was launched Thursday that is designed to provide "cover and support and credit" to members of Congress who back President Obama's approach to health care reform, a member of the coalition behind the ad tells CNN.
"Our view is that this is going to help all of them," Ron Pollack, executive director and vice president of Families USA, said of the lawmakers in the 12 states that are facing pressure on this issue. "We recognize that these are states where support of healthcare reform is going to be somewhat mixed. There will be some significant number [of people] saying 'yes' and some others saying 'no,'" to Democratic health care reform.
"We want to provide some cover and support and credit for these members when they support health care reform," Pollack added.
The 30-second ad, which does not mention lawmakers by name, is running for two weeks in 12 states: Alaska, Arkansas, Colorado, Indiana, Louisiana, Maine, Montana, Nebraska, Nevada, North Dakota, South Dakota and Virginia.
Pollack said the 30-second commercial is meant to "give families a sense of what health care can do for them"
Families USA along with the American Medical Association, Federation of American Hospitals, Pharmaceutical Research and Manufacturers of America and Service Employees International Union are responsible for the commercial. The ad buy was first reported by Politico's Mike Allen.