August 13th, 2009
04:01 PM ET
5 years ago

A $12 million health care campaign hits the airwaves

A new $12 million television ad campaign in support members of Congress who back President Obama's approach to health care reform launched Thursday.
A new $12 million television ad campaign in support members of Congress who back President Obama's approach to health care reform launched Thursday.

WASHINGTON (CNN) – A new $12 million targeted television campaign was launched Thursday that is designed to provide "cover and support and credit" to members of Congress who back President Obama's approach to health care reform, a member of the coalition behind the ad tells CNN.

"Our view is that this is going to help all of them," Ron Pollack, executive director and vice president of Families USA, said of the lawmakers in the 12 states that are facing pressure on this issue. "We recognize that these are states where support of healthcare reform is going to be somewhat mixed. There will be some significant number [of people] saying 'yes' and some others saying 'no,'" to Democratic health care reform.

"We want to provide some cover and support and credit for these members when they support health care reform," Pollack added.

The 30-second ad, which does not mention lawmakers by name, is running for two weeks in 12 states: Alaska, Arkansas, Colorado, Indiana, Louisiana, Maine, Montana, Nebraska, Nevada, North Dakota, South Dakota and Virginia.


Pollack said the 30-second commercial is meant to "give families a sense of what health care can do for them"

Families USA along with the American Medical Association, Federation of American Hospitals, Pharmaceutical Research and Manufacturers of America and Service Employees International Union are responsible for the commercial. The ad buy was first reported by Politico's Mike Allen.


Filed under: Health care
soundoff (69 Responses)
  1. Pat F

    Cover? Why do you need cover if it is so great?

    Support? You have both houses of congress and the White House – how much more support do you need?

    HEY DUMOCRAPS! PASS A BILL! Barry will sign it, for sure! Why the watery stool? Why the chattering teeth? Something wrong here?

    August 13, 2009 03:52 pm at 3:52 pm |
  2. Peggy

    I wish the progressives and the White House well in their fight for health care for all. Unfortunately, it seems like the other side (and the middle aged white people who so blindly follow them) have no regard whatsoever for the facts. They are only interested in derailing the President because of the color of his skin. Pure and simple. Racism and hate continue unabated in this country, and anyone who follows the right wing bandwagon on this issue or any other should be totally ashamed of themselves and their incredible stupid and immoral behavior. Wake up, people. They had EIGHT YEARS to improve the health care situation. Why do you think they will actually do anything positive about it now?????????????????????

    August 13, 2009 03:55 pm at 3:55 pm |
  3. Peggy

    Oh, I forgot - by the way I am one of those middle aged white people, but fortunately I figured out a long time ago what the right wingers are really all about. HATE!!!!!

    August 13, 2009 03:56 pm at 3:56 pm |
  4. Hammerer

    And where does this money come from?

    August 13, 2009 03:57 pm at 3:57 pm |
  5. Sam Sixpack

    Will the campaign explain why President Obama even let the new Special Advisor for Health Policy into the White House?

    Will the campaign explain why this quack said, "services provided to individuals who are irreversibly prevented from being or becoming participating citizens are not basic and should not be guaranteed. An obvious example is not guaranteeing health services to patients with dementia."

    Also, will the campaign explain what's up with the "Independent Medicare Advisory Council" (IMAC)? The White House proposes that, under the IMAC umbrella, President Obama will hand-pick five bureaucrats to decide what will and will not be covered by our Medicare of the future.

    Will the campaign disclose if President Obama will appoint this Special Advisor guy to be the first Chairman of the IMAC?

    Well, if it doesn’t, you can look it up for yourself. You can start at the White House’s website!

    August 13, 2009 03:58 pm at 3:58 pm |
  6. Pepou

    When I read about the "Health Fair" in California which drew 1500 people on the first day, too poor to have health care and obliged to stand in line for hours for this I felt ashamed of this country !
    I thought I would see this in the Congo or in another third-World country, not the richest country on the earth.
    Shame, shame, shame. Health care is a RIGHT and should be for ALL. Public option NOW !

    August 13, 2009 03:59 pm at 3:59 pm |
  7. Ancient Texan

    More smoke and mirrors to try to confuse the issue. The left intends to cram this down the people's throat, regardless of what the people say. Just like the stimulus, and the cap and tax boondoggle, the government knows what's best for you and your money. But come election time, the people may know best whose service is finished.

    August 13, 2009 04:00 pm at 4:00 pm |
  8. Ray

    Yeah you sure would not want to mention those lawmakers by name. Obama has paid off those healthcare companies/groups for support and look at that they are financing this commerial. So much for the myth that the GOP are instruments of the big healthcare companies. More lies and half truths from Obama and his minions – SURPRISE.

    August 13, 2009 04:03 pm at 4:03 pm |
  9. Lee

    That's a drop in the bucket compared to the insurance companies/republican war chest. They have already spent more on fooling the typical boob than the ENTIRE presidential election campaign of 2004.

    This is a life and death struggle to keep the insurance companies stranglehold on our economy and our lives as they seek to delay so they can milk every last dollar from people struggling to have health coverage.

    Obama's idea is the closest we'd come to reform in half a century, but we really could use more along the lines of removing prfit out of the equation of our health. England has a better system,

    August 13, 2009 04:04 pm at 4:04 pm |
  10. democrat no mas

    Our clinic's doctors sent the AMA an email this morning voicing their extreme disappointment in AMA's participation in this ad. We do not support the bills being presented to the American people.

    August 13, 2009 04:05 pm at 4:05 pm |
  11. Mississippi Mike

    Who pays for this and why do politicians need "cover?" You know this bill is rotten by how much money is going into defending it. If I was a Democrat legislator right now, I'd want to be a hundred miles away from this stinking bill.

    August 13, 2009 04:07 pm at 4:07 pm |
  12. Neutralizer

    Thanks to PHARMA supporting socialize medicine of Obambi, they have $150 milion for campaign ads. Good for PHARMA they've made a deal with Obambi right in the Whitehouse while the American people are treated as thugs, goons, nazi, mobs etc etc by this administration because they have enough sense to stand up for their rights guaranteed under the constitution.

    August 13, 2009 04:08 pm at 4:08 pm |
  13. Matt

    Talk about wasteful spending, $12m to promote this plan. How can it be good?

    August 13, 2009 04:10 pm at 4:10 pm |
  14. carlo

    People keep saying this is being crammed down their throats.

    First of all, healthcare reform has been in the making for over 60 years, and the things needed to reform it haven't changed. Neither has the viciousness of the opposition or the stupidity of our nation's blind sheep that fall for anything.

    Second of all, Pres. Obama could wait a year, two years, and the same people opposing it now will not only oppose this two years from now, but they will oppose everything and anything he proposes.

    Example? The end of life counseling was added in by a Republican, and Palin supported it two years ago. That was then, though. Now they see how they can make bigger fools out of their constituents, so they'll backtrack.

    August 13, 2009 04:12 pm at 4:12 pm |
  15. JP

    I watched the ad it didn't have any detail. It used the term affordable which I hope is not a code word for single payer plan which would be a government insurance monopoly that would drive private insurance plans bankrupt. It said reform but all the talk so far has not addressed medical malpractice reform. I guess the trail lawyers come before us taxpayers.

    August 13, 2009 04:15 pm at 4:15 pm |
  16. Rob

    Isn't amazing how all these libs are so intelligent and enlightened that they know that any opposition to this 'plan' is nothing but redneck, hate mongering nazis who don't like a black president?

    No, it's pathetic. The libs are playing the race card from the bottom of the deck. Anyone who disagrees with anything Obama has to say is a racist. These libs who claim to be about peace and equality spew nothing but hate at intelligent, informed people who know that this sham that Obama and Pelosi are trying to force upon us is in no way reform, and in fact is an enormous step BACK in terms of healthcare.

    Nope the libs are showing their true selves on this one: Self-centered, hate filled, communists/socialists.

    The day cannot come soon enough when these libs are voted out of office.

    August 13, 2009 04:15 pm at 4:15 pm |
  17. Kate in SW Fla

    This is all about governing from the middle. In order to reform health care, the biggest players should be brought to the table, then you NEGOTIATE. There is no other way to make it work. Instead of trying to de-rail this, Republicans should be on board. But it is just like their ridiculous foreign policy. Instead of finishing the job in Afghanistan, they exploit the post-9/11 public sentiment and twist it to invade Iraq (which they did not even know how to win!), setting Iran lose on the Middle East and allowing North Korea to get further in their nuclear goals than under Reagan, Bush (the smart one) and Clinton combined. As for health insurance, all they did was add a very expensive Medicare RX benefit, completely UNPAID for, to an already financially rocky program. What planet are these wacky protesters from? Let the smart guy fix this, we absolutely nned to do this.

    August 13, 2009 04:18 pm at 4:18 pm |
  18. michael

    as an outsider I find it amazing that you are even having this conversation..you are supposedly the richest most powerful country in the world setting an example for all others to follow and look up to! Yet you cannot even claim to give your citizens even the basic guaranteed health care.I really feel ashamed for you. That health fair in California should put shame in all your pockets.Everything is better in the USA?......I don't think so..not in this most basic of cases. Health care if not a basic right it is certainly a basic human right. Get with it USA

    August 13, 2009 04:19 pm at 4:19 pm |
  19. Idiot_Pelosi

    Funny, Obama makes the insurance companies how to be demons, but no where does he address the demons of trial lawyers.

    No mention of reform to control escalating LAWSUITS which have been proven to be a MAJOR factor in the costs of Health Care. But no, Obama (a lawyer) and his buddies sure don't want the GOVT controlling their profits.

    As for the TV Advertisements, take the boat load of money and donate it to Health Clinics, but quit trying to spend my money.

    August 13, 2009 04:20 pm at 4:20 pm |
  20. Steve (the real one)

    Sounds wasteful and silly since there is no real bill, it is still a draft and will most certainly be changed. The Senate version has not even been written. So what, exactly are the liberals trying to sell? No wonder we can't get a straight answer. The sellers are not even sure what their selling. Business 101: KNOW YOUR PRODUCT!

    August 13, 2009 04:21 pm at 4:21 pm |
  21. george

    As a Democrates – we've had a lot of crap ram down our throats for the last 8 yrs....Now is payback. And to have more choices for healthcare...how can that be a bad ideal???

    August 13, 2009 04:21 pm at 4:21 pm |
  22. D Foster

    Question to anyone that knows. Why is it that someone has to be fined for not having health care under these different proposals? I don't understand this at all. Why should rich people pay more than anyone else. There is a much better solution to this problem. Why should businesses pay fines for this? This is crazy. I want reform but that doesn't mean we need to fine anyone.

    We've spent, what, a trillion dollars or more in Iraq over the past five years with nothing to show but coffins coming home? Where are the protesters? We have nothing to show for this and spent billions. And here we are talking about something that would benefit every American and everyone wants their 15 minutes of fame saying they don't want a plan ... any plan!! And then there're the IDIOTS out there screaming SOCIALISM!! So what is medicare and medicaid? Protest that stupid!!

    August 13, 2009 04:21 pm at 4:21 pm |
  23. Glennis

    Who IS paying for more of what amounts to government advertising? And why do I care about covering the sorry behinds of these Congressmen? Give me a break!

    August 13, 2009 04:22 pm at 4:22 pm |
  24. Chaun

    I for one am not against Health Care Reform. Nor do care about the color of our presidents skin. I'am against this Health Care Reform Bill though. Why does that make me an idiot, or a racist in LIberals eyes?
    Also, why was my last post deleted? Must be a Democrat who moderates this thing.

    August 13, 2009 04:25 pm at 4:25 pm |
  25. Sniffit

    "No wonder we can't get a straight answer. The sellers are not even sure what their selling. Business 101: KNOW YOUR PRODUCT!"

    Can't get a straight answer because the answers are being drowned out by ignorant morons who have already made up their minds and don't want anyone to hear the truth...they're drowing out the answers while simultaneously claiming that the lack of information is their biggest concern...isn't that cute? As for knowing your product and what you're selling, you've gotta hand it to the GOP: when it comes time to sell fear, smear and misinformation in high gear, they're the masters.

    August 13, 2009 04:25 pm at 4:25 pm |
1 2 3