August 13th, 2009
04:01 PM ET
5 years ago

A $12 million health care campaign hits the airwaves

A new $12 million television ad campaign in support members of Congress who back President Obama's approach to health care reform launched Thursday.
A new $12 million television ad campaign in support members of Congress who back President Obama's approach to health care reform launched Thursday.

WASHINGTON (CNN) – A new $12 million targeted television campaign was launched Thursday that is designed to provide "cover and support and credit" to members of Congress who back President Obama's approach to health care reform, a member of the coalition behind the ad tells CNN.

"Our view is that this is going to help all of them," Ron Pollack, executive director and vice president of Families USA, said of the lawmakers in the 12 states that are facing pressure on this issue. "We recognize that these are states where support of healthcare reform is going to be somewhat mixed. There will be some significant number [of people] saying 'yes' and some others saying 'no,'" to Democratic health care reform.

"We want to provide some cover and support and credit for these members when they support health care reform," Pollack added.

The 30-second ad, which does not mention lawmakers by name, is running for two weeks in 12 states: Alaska, Arkansas, Colorado, Indiana, Louisiana, Maine, Montana, Nebraska, Nevada, North Dakota, South Dakota and Virginia.


Pollack said the 30-second commercial is meant to "give families a sense of what health care can do for them"

Families USA along with the American Medical Association, Federation of American Hospitals, Pharmaceutical Research and Manufacturers of America and Service Employees International Union are responsible for the commercial. The ad buy was first reported by Politico's Mike Allen.


Filed under: Health care
soundoff (69 Responses)
  1. D Foster

    I wonder what would happen if we don't reform health care. One of us on this board losses their job and has no health care. Who will you blame? Will you cry foul or suck it up and die?

    August 13, 2009 04:27 pm at 4:27 pm |
  2. Kate in SW Fla

    OK, so what is the one major group involved in health care that is missing from this list. The one group that does NOTHING to make people healthier, that sucks off profits for doing nothing but being a middle man with way too much power. Telling patiets and doctors alike what they can and can not do. The INSURANCE COMPANIES!!!!
    The doctors want reform, the nurses want reform, hospitals, drug companies and medical appliance companies. All groups who make a profit, as they should but because they actually perform important services. These protesters that are against reform, are obviously too partisan to even think for themselves. They are easy prey to those who want t keep the staus quo and those who want to stop reform to "break Obama." We are going to get reform and those red neck yokels are the ones who will benefit the most.

    August 13, 2009 04:29 pm at 4:29 pm |
  3. WILLIAM, from Cali!

    12 million dollars ad!.................Do you have any idea what I could do with that kind of money right now?

    August 13, 2009 04:30 pm at 4:30 pm |
  4. Reese

    Not surprising that Democrats are in the pocket of Big Pharma. No telling what other large heatlhcare groups Obama has made deals with to ram this PIG through.

    August 13, 2009 04:30 pm at 4:30 pm |
  5. kishen c.rao

    I was watching in CNN in the morning that GOP buddies are spending 138 million dollars on advertisements opposing this needed reform in the nation...I wonder why don't they donate to fed. govt....and pass this health care reform...greed, greed, greed...we need to pass this health care reform in the nation,.....dire need is now...god bless....pres. obama...

    August 13, 2009 04:34 pm at 4:34 pm |
  6. Sam Sixpack

    If you're going to get anything other than the stupid vote, you're going to have to stop singing his praises and explain why President Obama's new Special Advisor for Health Policy, Dr. Ezekiel Emanuel, wrote,

    "services provided to individuals who are irreversibly prevented from being or becoming participating citizens are not basic and should not be guaranteed. An obvious example is not guaranteeing health services to patients with dementia."

    ... and that's going to cost you a lot more than $12 million.

    August 13, 2009 04:34 pm at 4:34 pm |
  7. Henry Miller, Libertarian

    More cash for the propaganda mill!

    Expect a whole lot of feel-good ads with low to negative factual content–and what factual content there is will avoid the slightest trace of anything negative. There won't be a word about the trillions Obamacare will cost. The "public option" won't be mentioned or, if it is, nothing will be said about the fact that a lot of Libs see it as a stealth killer of the private insurance 80% of the American public have now and are reasonably happy with.

    As of this morning, Rasmussen says that only 42% of Americans still support Obamacare–the third straight week support has fallen–and 53% are opposed to it. You'd think, this being a putative Democracy, that the Democrats would quit trying to cram their socialised medicine down the throats of an American public that's choking on it. But democracy hasn't been a strong point of American politicians for a long time–they all know better than we do what we want, what we need, and what we must be required to pay for.

    August 13, 2009 04:35 pm at 4:35 pm |
  8. FORMER republican, NEVER again!

    Republicans are totally missing out on a valid point, atleast the Dems are holding town halls and listening to your points of views. Where were the town halls when bush and cheyney were cramming their illegal agendas down our throats????

    August 13, 2009 04:37 pm at 4:37 pm |
  9. jj12345

    Really, I dont know what the problem is. Everyone is blaming republicians, if this program is so great it will pass easily. The democrats hold the filibuster proof majority, they dont need the republicians. Just pass the bill!

    On another front, there are some democratic representatives that are asking for picture identification to enter the townhall meetings. I am a little surprised at this considering that the democrats kept pushing back on legislation that required photo id to vote. At that time it was unfair to minorities and the poor, so why is it ok now? Goes to show both sides are full of it.

    August 13, 2009 04:45 pm at 4:45 pm |
  10. Blue

    The Democrats have plenty of cash, the mainstream media in entirety, and almost all print media to sell & explain their message and still can't get it done. There are plenty of IT companies selling very complicated ideas & projects & the Democrats can't sell healthcare. There are no protesters disrupting the Democratically controlled nightly news & the likes of the New York Times or Obama's choreographed healthcare meetings. Quit whining.

    August 13, 2009 04:48 pm at 4:48 pm |
  11. BRL

    How about this? If you voted for Obama, your taxes increase to cover paying for other people's health care. If you voted for McCain, your taxes stay as is.

    It would be interesting to see what the polls reflect when these policies are no longer playing with other peoples money.

    August 13, 2009 04:49 pm at 4:49 pm |
  12. RNC = DNC = politics as usual

    Where is the money coming from for these ads?

    I thought once the Savior was in office, all war would stop, and health care would just happen, and flowers would fall from the sky.

    Messiah meets Reality.

    August 13, 2009 04:49 pm at 4:49 pm |
  13. 60's survivor

    we had war crammed down our throats. and were called unpatriot if we even thought to question the george bush group. the democrats are said to be cramming health care down the throats of americans. hmm which is better WAR – HEALTHCARE AVAILABLE TO ALL AMERICAN CITIZENS. hmmm let me think a minute. hmmmmm

    August 13, 2009 04:50 pm at 4:50 pm |
  14. ProgressiveOstrich

    Well... I don't think this would be necessary if the insurance industry wasn't pouring bajillions of dollars into their side. However, if both sides are going to break out the heavy artillary, (which they shouldn't have), there's no reason to hold back.

    Ah... The sweet smell of propaganda.

    August 13, 2009 04:58 pm at 4:58 pm |
  15. Mark,B'ham,Al.

    So what special interest are the democrats working for? The Unions, Chamber of Commerce, Big Business who want to get rid of benefit cost, Lawyers who want to get their hands deeper into the taxpayers pockets. When Congress, the President, and Civil Service are on the government plan, then will I support a Government ran health care program. The democrats under Clinton already messed with my military retiree benefits by putting the Armed Forces on an HMO system which retirees have to pay an annual fee for.

    August 13, 2009 04:58 pm at 4:58 pm |
  16. What is the republican health care plan?

    Where were the townhalls when bush and cheyney were ramming their illegal agenda down our throats on the war, patriot act, tarp, deregulation....
    Btw, if anyone has heard of a republican health care plan i'd be glad to hear it.

    August 13, 2009 04:58 pm at 4:58 pm |
  17. Trade Freedom for Security, Lose Both

    Two groups will get rich off health care reform: lawyers (as always) – I've read parts of the House bill and it is so full of legalese, the average person would have no clue what it is saying. Second are the pharmaceutical companies because there will be tens of millions more potential customers for their products. So, guess what lobbies are in favor of the bill and will spend millions buying off our leaders to get it passed?

    Congress and Senate, remember the KISS rule. Re-write the bill in plain English so that anyone with a high school education can understand it. If you can't do that, you're making it too complicated.

    August 13, 2009 04:59 pm at 4:59 pm |
  18. Dave C - NJ

    If you don't want a govt run health care plan, don't sign up for it.

    August 13, 2009 04:59 pm at 4:59 pm |
  19. vic nashville , Tn

    I don’t mind spending 12 millions to save Billions

    August 13, 2009 04:59 pm at 4:59 pm |
  20. Mark,B'ham,Al.

    The President and the democrats in the House and Senate cannot even answer questions about the bill why trust them?

    August 13, 2009 05:00 pm at 5:00 pm |
  21. Bob in Pa

    You can't be denied of a pre-existing condition.

    But you can be denied treatment or the type of treatment you get and you will have no legal basis to challenge or sue to get the treatment you desire. Read up on the Healthcare Commissioner in the legislation. Find out what kind of powers this faceless bureaucrat will wield over you.

    August 13, 2009 05:01 pm at 5:01 pm |
  22. Moderate Democrat

    Very good and factual ads. Good to see they are placing the lies and deception being pushed forward by the less then educated party.

    Another good ad campaign is to visit the graves of all people who have died due to their health insurance company. Then another campaign for those people out there being denied or recently dropped by them.

    If all the people that the Health Insurance companies have slaughtered were still alive to vote. This would pass in a landslide.

    August 13, 2009 05:01 pm at 5:01 pm |
  23. modonel

    I think nationalized health care would be great as long as it is the same as the one our elected officials have in Washington. This would eliminate the bother of writing a new bill, debates, compromises and the expense of holding town meetings, or don't the taxpayers who pay the salaries of those in Washington deserve it?

    August 13, 2009 05:02 pm at 5:02 pm |
  24. beachgirl

    for 8 years Republicans did NOTHING, NADA, ZERO concerning health care for Americans. Now they are the morons that are making all the noise on the town halls.
    Have you seen them? all are WHITE, FAT AND VERY UNHEALTHY!
    Bet you they are on the DOUGH, UNEMPLOYED, and FIRST IN LINE at the ALL YO CAN EAT restaurants!
    UNBELIEVABLE!!!

    August 13, 2009 05:05 pm at 5:05 pm |
  25. makesUwonder

    12 million dollars. What a waste of money. This 12 million could be used in ways that would help so many. Once again, Democrats show how easy it is for them to waste money.

    When you have to sell something like this and spend this kind of money, anyone in their right mind knows it's dangerous!

    Come on Dems, pass the bill. You don't need us. Go for it. Don't be such cowards! Pass it now so you have no one to blame but yourselves when it fails.

    August 13, 2009 05:08 pm at 5:08 pm |
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