August 27th, 2009
04:58 PM ET
5 years ago

Former Sanford spokesman starts communications firm

Joel Sawyer, Mark Sanford's former spokesman, is seen here behind the governor in June.
Joel Sawyer, Mark Sanford's former spokesman, is seen here behind the governor in June.

(CNN) – Mark Sanford's former communications director Joel Sawyer - who resigned in July in the weeks after the South Carolina governor admitted to an extramarital affair - announced the formation of a new communications consulting firm on Thursday.

Sawyer said his firm - New Level Strategies - will offer public relations advice, message development and crisis communications consulting to companies and Republican political clients.

After Sanford mysteriously disappeared from Columbia in June, Sawyer famously told reporters that his then-boss had gone hiking on the Appalachian Trail to clear his mind after a bruising legislative session. Sanford was actually visiting his mistress in Argentina. The governor later admitted that he misled his staff, including Sawyer, about his whereabouts.


Filed under: Mark Sanford • South Carolina
soundoff (6 Responses)
  1. Shari, NY

    I wonder what kind of clientele would be attracted to a firm headed by someone who was either guilty of a cover up or had comprehension problems as regards the whereabouts of a governor whose job it is to run and oversee a state?

    August 27, 2009 05:11 pm at 5:11 pm |
  2. this black liberal hates Obama

    That's good because my cable is broken!

    August 27, 2009 05:18 pm at 5:18 pm |
  3. Alfred E. Neumann

    Hang in there Gov Sanford. Any story that can be connected to yourself will get the full treatment. Why is there a picture of you on the web site instead of Joel Sawyer? You sell and Sawyer doesn't. This would appear to be a non-story so why is it running today?

    CNN posts on conservatives like yourself fill up rather quickly with vulgar offensive comments – today in was Sarah Palin's turn, again.

    I'm afraid you will get some of the overflow hatred that CNN allows to be directed at conserviative points of view.

    If your a liberal, well, that's a different story.

    Then those comments directed at a liberal are "moderated", censored and deleted.

    August 27, 2009 05:23 pm at 5:23 pm |
  4. Gary

    So He was Sanfords communications directer. How'd that go for you Joel?
    Not quite something I would brag about.

    August 27, 2009 05:25 pm at 5:25 pm |
  5. mark

    not news. Why are you reporting on this CNN? It has absolutely nothing to do with the Governor.

    August 27, 2009 05:43 pm at 5:43 pm |
  6. Middle of No Where

    Will Governor Sanford be the first to sign up? He really needs the help.

    I realize the Governor lied to his staff, but really–leaving the country to have an affair on Father's Day Weekend (or any weekend) is a PR nightmare.

    I'd say this guy has a lot of gumption to start his own firm.

    August 27, 2009 05:44 pm at 5:44 pm |