WASHINGTON (CNN) - Eager to draw attention Bob McDonnell's conservative roots, campaign advisers to Democrat Creigh Deeds on Monday called McDonnell's newly-discovered 1989 graduate thesis a "devastating" revelation that threatens to sink the Republican's campaign for the Virginia governor's mansion.
The 93-page research paper - first revealed in Sunday's Washington Post - articulated a Christian conservative worldview that criticized "cohabitators, homosexuals and fornicators" and described working women and feminists "detrimental" to the family.
On a conference call with reporters, Deeds adviser Mo Elleithee called the thesis McDonnell's "road map" for conservative governance. The Deeds camp argued that McDonnell immediately sought to put his theories to work in state government when he was elected to the Virginia House of Delegates three years after writing the paper, which McDonnell wrote as master's student at Regent University in Virginia Beach.
Regent was founded by Pat Robertson and was initially named "CBN University" after Robertson's Christian Broadcasting Network. McDonnell wrote the paper when he was 34, twenty years before entering the Virginia governor's race.
"This paper laid out very explicity his vision for the role of government, his vision for the for a social agenda that should dominate governace, and it even went beyond just a personal political philosophy," Elleithee said. "It had a 15-point action plan for how to implement that philosophy."
The thesis was called "The Republican Party's Vision for the Family: The Compelling Issue of the Decade." In it, McDonnell wrote that working women are "detrimental" the the family; that feminism is among "the real enemies of the traditional family"; and that the "purging" of religious influence in public schools is damaging to healthy families.
McDonnell's campaign said his views have changed over time and that Deeds is "seeking to make an issue of a decades-old academic paper." McDonnell's team noted that he once pushed to include child day care in a welfare bill so that women could have greater freedom to work, and that he is a husband and father of "strong working women."
The Deeds campaign, lagging the polls, is eager to highlight McDonnell's conservative pedigree, a background the Republican nominee has downplayed on the campaign trail. Instead, McDonnell has portrayed himself as a pro-business moderate and has captured endorsements from several leading business groups in the commonwealth. Last week, for instance, his campaign launched their first TV ad of the general election, a spot that focuses on energy and green jobs.
Deeds, meanwhile, has tried to publicize McDonnell's opposition to abortion rights in hopes of swaying moderate voters away from McDonnell, particularly in more liberal northern Virginia. The discovery of research paper fits neatly into the narrative the Deeds campaign is trying to create: that McDonnell is not the candidate he says he is.
"This has the potential to really change the dynamics of the race," Elleithee said, noting that Virginia voters are only now starting to pay attention to the governor's race with just two months left until election day.
The Deeds campaign kept up their offensive throughout the day on Monday, e-mailing supporters to solicit donations and sending background material to reporters outlining McDonnell's legislative record in the House of Delegates, where he served before becoming Virginia's Attorney General in 2006.
The Democratic Party of Virginia and the Democratic National Committee also issued statements on the McDonnell thesis, with the DNC calling it "nothing short of a game changer in this election."
UPDATE: Democratic National Committee chairman and Virginia governor Tim Kaine also chimed in Monday, sending an e-mail to his political action committee encouraging supporters to read the Post article. Kaine writes that McDonnell's paper "ontains references to policy positions - such as opposition to contraception and child care availability - that most Virginians would find quite troubling."
UPDATE 2: McDonnell himself held court with reporters via conference call for more than an hour on Monday, distancing himself from elements of the thesis but not completely repudiating it in its entirety. The Republican candidate said that much of the language in the paper was simply a response to the academic and political discourse of the time. He said he has not gone back and re-read the entire thesis.
"I just sort of looked at the opening and what the premise was," he said at one point.
While he stressed his continuing commitment to a "strong two-parent family," McDonnell forcefully backed off language in the paper that criticized working women or gays. "Any of the language in there that in any way denigrates the basic dignity or worth of any human being, I very much regret that," he said.
McDonnell pledged that as governor, he would not try to change existing laws on abortion or contraceptives.
He said his beliefs are rooted in his Catholic faith: "Based on my Catholic teaching the institution of family goes back to the dawn of time - most people of the Christian faith believe that - to the Garden of Eden."
The Republican also repeatedly chided his Democratic rival for trying to make an issue out of a "decades-old" research paper. "I am insulted by Sen. Deeds to be able to suggest today that I don't support working women or women in the workforce," he said.