WASHINGTON (CNN) - The Republican National Committee is intensifying its push to reach seniors skeptical of President Obama's health care proposal, releasing a new television ad Tuesday that targets the powerful voter bloc.
In the one-minute ad, RNC Chairman Michael Steele outlines the RNC's new "Seniors' Bill of Rights" - six policies the party says will serve as "protections" for senior citizens.
"When you disagree with Washington, how come they act like it's your problem?" Steele says. "That's what the Democrats have done with health care. They say you're the problem."
"How about a different way? A focus on things we can all agree on? I'm Michael Steele, Chairman of the Republican Party. Join us in supporting a new Seniors' Bill of Rights."
The GOP's plan repeats recent Republican calls for zero cuts to Medicare, a rule barring health care rationing based on age, and a measure that would prevent the government from playing any role in end-of-life care.
The White House has said any cuts to Medicare would target government waste, and would not affect the level of care for seniors, and independent fact-checking organizations have said claims that the proposed plan includes any provision for rationing are inaccurate.
The measure that would help fund end-of-life counseling - private sessions where doctors would advise patients on living wills and other related matters - drew strong support from the American Medical Association, but is now likely to be dropped from the final bill.
The DNC called the new ad a "scare tactic built on a foundation of lies."
"Republicans have decided that they have no other choice when it comes to blocking health insurance reform than to lie to the American people and try to scare seniors – all in their admitted effort to 'break' the President on this issue and 'kill' reform for political gain," said Democratic National Committee spokesman Brad Woodhouse.
"...Republicans have substituted scare tactics for substance and lies for the truth. And now, the very Republicans who opposed the creation of Social Security and tried to dismantle it less than four years ago – and the same Republicans who have worked against Medicare since its inception – are now standing up for seniors?"
The ad is slated to run across certain national cable networks and throughout Florida.