WASHINGTON (CNN) - President Barack Obama plans to name Ron Bloom as the administration's senior counselor for manufacturing policy, the White House said Monday.
"Bloom will provide leadership ... for the president's agenda to revitalize the manufacturing sector," a White House statement said.
Bloom will keep his role as senior adviser to the Treasury Secretary assigned to the President's Task Force on the Automotive Industry. He has previously served as special assistant to the president of the United Steelworkers Union and as an investment banker, the statement said.
The news comes a month after the U.S. manufacturing sector grew for the first time in 18 months and recorded its highest monthly output in two years, the White House said.
"A strong manufacturing sector is the cornerstone of American competitiveness and a critical part of President Obama's economic strategy," Bloom said, according to the statement.