WASHINGTON (CNN) – Grabbing a soda out of a vending machine could eventually come with a higher price tag, according to President Barack Obama, who says he would consider taxing the sugary beverages to benefit the nation's children.
"I actually think it's an idea that we should be exploring," President Obama recently told Men's Health magazine. "There's no doubt that our kids drink way too much soda. And every study that's been done about obesity shows that there is as high a correlation between increased soda consumption and obesity as just about anything else," Obama said, adding that soda isn't the main cause of childhood obesity, but calling it a "major factor."
Obama acknowledge he would likely get some pushback from legislators on Capitol Hill whose states produce high quantities of sugar or sugary products.
Kevin Keane, Senior Vice President of The American Beverage Association, a lobbying firm which represents the producers of non-alcoholic beverages including Coca Cola, Dr. Pepper, and Pepsi, says the president's proposal would amount to a new tax on the middle class.
"All it would do is further squeeze middle class families who are already struggling through a recession," Keane told CNN. "This certainly doesn't seem the time to be taxing people's groceries at a time when they are struggling to keep their health care, keep their house." Americans don't like being told what to do, he added - a point which Obama himself acknowledged.
"People's attitude is that they don't necessarily want Big Brother telling them what to eat or drink, and I understand that," Obama said. "It is true, though, that if you wanted to make a big impact on people's health in this country, reducing things like soda consumption would be helpful."