(CNN) - On the same day she officially announced her candidacy for California governor, former eBay CEO Meg Whitman launched the first statewide ad of the 2010 campaign - a 60-second radio spot highlighting the Republican's corporate credentials and experience creating jobs.
"California needs new leadership," the ad's narrator says. "We need someone with a proven ability at creating jobs. Who understands what growing businesses need. Who still believes government should be small, efficient and affordable. We need Meg Whitman."
The ad points to Whitman's stints with companies like Hasbro, Disney and Procter & Gamble, but focuses on her leadership at eBay, a core element of her candidacy. Listeners are told that she turned the Internet stat-up into a Fortune 500 company and created hundreds of jobs in California.
With heaps of money and backing from national Republicans like Mitt Romney and John McCain, Whitman is thought by many to be the frontrunner for the GOP nomination. Her main opponent in the Republican primary is California insurance commissioner Steve Poizner. If Whitman captures the GOP nomination, she may face California Attorney General Jerry Brown or San Francisco Mayor Gavin Newsom in the general election.