WASHINGTON (CNN) - Democrats are planning to hit Senate Minority Whip Jon Kyl in his home state next week with a new television ad that accuses the Arizona Republican of being out of touch on health care issues - a pitch aimed squarely at women voters.
The 30-second commercial features video of a Senate exchange between Kyl and Sen. Debbie Stabenow, D-Michigan. In the clip, Kyl says he doesn't need maternity care, and requiring that coverage in his insurance policy would be unnecessary and expensive. Asked whether he thinks insurance policies should be required to cover pre-natal health care, Kyl's response included an offhand remark that "over 60 years ago, my mom did."
"TELL JON KYL: COVERING MATERNITY CARE ISN'T A JOKE FOR WOMEN," reads the ad's on-screen text.
The TV ad, which is the latest element of the Democratic National Committee's "Call 'em Out" campaign, will begin airing Monday in Tucson and Phoenix. A DNC spokesman calls the buy "open-ended."
On Thursday, the DNC said Kyl would be the latest Republican picked for this campaign. Last month, Minnesota Gov. Tim Pawlenty and House Minority Leader John Boehner of Ohio were the first two GOP leaders that were targeted
The DNC has also asked supporters to pressure Kyl and other foes of the president's health care reform plan by phone, and via social networking sites such as Facebook and Twitter.
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