October 12th, 2009
08:15 PM ET
5 years ago

White House mum on new Michelle Obama doll

A spokeswoman for first lady Michelle Obama said the White House has no comment on a new doll set to be released in late November.
A spokeswoman for first lady Michelle Obama said the White House has no comment on a new doll set to be released in late November.

WASHINGTON (CNN) –- The White House said it had no comment Monday in response to the upcoming release of a new Michelle Obama action figure doll.

The six-inch doll is made by New York toymaker Jailbreak Toys and is set for release on November 20, but the company began work on the new product six or seven months ago, according to Jason Feinberg, Jailbreak Toys’ 32-year-old founder.

“The entire political scene was a little rosier at the time,” Feinberg said in a phone interview, “But what was really apparent was the country, and really the world at large, were very enamored of this lady.”

Feinberg, whose company began selling a Barack Obama action figure doll in mid-2008, said that Michelle Obama’s “energy” was “muted, subdued, classy” coming out of last year’s campaign while her husband’s image was much more like that of a superhero.

The new Michelle Obama doll is available in three different outfits: the purple dress worn when the Obamas shared their famous fist bump during the campaign, the red and black dress she wore on election night, and the black and white floral dress she wore during an appearance on “The View.” All three dolls show Michelle Obama in a sheath dress and with bare arms, attributes that have both become personal trademarks during her tenure as first lady.

Feinberg said his target audience for the new doll is not children but instead adults “who collected toys as a child, who haven’t lost that kind of whimsical enthusiasm.”

Like Jailbreak’s Barack Obama doll, the new Michelle Obama doll will retail for $12.99, according to Feinberg.

Katie McCormick Lelyveld, a spokeswoman for the first lady, said in an e-mail to CNN that the White House had no comment on the new doll.

When the company behind Beanie Babies began selling dolls named “Marvelous Malia and Sweet Sasha” soon after Inauguration Day, the White House had a swift and strong reaction. "We feel it is inappropriate to use young private citizens for marketing purposes," the first lady’s spokeswoman said at the time.


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soundoff (29 Responses)
  1. leakypen

    The doll does not look like Michelle Obama.

    October 13, 2009 12:21 am at 12:21 am |
  2. hockey dad

    Not very flattering reproduction,... what gives with the over emphasis on a large mouth and teeth? The First Lady deserves a bit more respect, than that poorly designed , insulting image.

    October 13, 2009 12:32 am at 12:32 am |
  3. Richard N. Komi

    Like any public figure the first lady has seen many things about her and her family being used for profit by the public.

    October 13, 2009 12:53 am at 12:53 am |
  4. S M R

    Michelle has a WARM smile.

    October 13, 2009 01:15 am at 1:15 am |
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