WASHINGTON (CNN) - The Democratic National Committee is targeting the health insurance industry in its latest public relations campaign to try and discredit critics of President Obama's efforts to reform the nation's health care system, a party official tells CNN.
The DNC will send supporters an email this afternoon informing them that America's Health Insurance Plans - the insurance lobbying arm - has been picked for its "Call 'em Out" campaign. The DNC has created a new Web page and video that criticizes the industry for opposing Obama on this issue.
"The lobby has invested millions trying to convince Congress to oppose reform,"
Jen O'Malley Dillon, executive director of the DNC, writes in the e-mail provided to CNN. "So this week, we're not simply debunking lies: The best way to Call 'em Out is to cut through the spin and tell our representatives to say 'no' to deceitful lobbyists and 'yes' to reform."
So far, the DNC has only targeted Republican elected officials in the month-old campaign: House Minority Leader John Boenher of Ohio, Arizona Sen. John Kyl, Minnesota Rep. Michele Bachmann and Minnesota Gov. Tim Pawlenty. This is the first time the DNC is taking on a particular industry.
Follow Mark Preston on Twitter: @prestoncnn