WASHINGTON (CNN) – Rep. Joe Wilson's congressional campaign spent nearly a quarter of a million dollars on an aggressive marketing and fundraising operation in the days after the South Carolina Republican shouted "You Lie!" at President Obama in early September, financial disclosure reports reveal.
So far this year, Wilson has collected about $2.7 million in contributions, most of which came in after the infamous outburst on Sept. 9 turned the little-known congressman into a household name. After the shout, his 2010 campaign organization set out to capitalize on the outpouring of support he received from conservatives around the country.
On Sept. 14, Wilson's campaign doled out $52,250 to the Virginia-based digital communications firm Active Engagement for web design and online advertising. On Sept. 16, the campaign paid $42,400 to retain the David All Group - a Washington-based Republican new media firm - to help boost Wilson's profile on Twitter and other social networking sites.
Piryx, a firm that processes online donations, received $72,007 from the campaign in September. Wilson's team also spent nearly $30,000 to rent a mailing list from the Richard Norman Company, a conservative fundraising organization in northern Virginia.
All told, the Wilson campaign spent roughly $235,000 on services related to fundraising and communications strategy.
Campaign disclosures show that the campaign owes another $157,424 to the David All Group and $65,633 to the Richard Norman Group.
Rob Miller, Wilson's Democratic challenger in South Carolina's 2nd Congressional district, raised $1.7 million over the same period - but his campaign spent considerably less on fundraising and marketing efforts.
The Miller campaign's largest expenditure in September was a $36,919 payment to the liberal fundraising site ActBlue for credit card processing fees, followed by a $4,576 payment to Envision Communications in Washington.
It should be noted that federal financial disclosures don't always outline how consulting firms spend the money doled by political campaigns. A source close to the Wilson campaign said, for instance, that three quarters of the money spent on Web strategy was then re-directed to online advertising efforts.
Story updated at 6:00 p.m. EST