(CNN) - How much are the words "You Lie" worth when directed at President Barack Obama on national television?
Well over $4 million collectively, newly filed campaign finance reports show.
According to the new Federal Elections Commission disclosure forms, South Carolina Republican Joe Wilson raised $2.7 through September 30 of this year, nearly all of it coming after the infamous outburst during Obama's September 9 prime-time address to Congress, Wilson's campaign told CNN.
Rob Miller, Wilson's likely Democratic opponent in next year's congressional election, has collected close to $1.7 million through September 30, 95 percent of which came after the "You Lie" incident, according to Miller's campaign. Wilson beat Miller by eight points in last year's election.
The combined $4.4 million cash haul has transformed what was once a low profile congressional race into what appears will be the most expensive campaign for a House seat in South Carolina history.
– CNN's Peter Hamby, Robert Yoon, and Alexander Mooney contributed to this report