October 29, 2009
Posted: October 29th, 2009 05:12 PM ET
From CNN Associate Producer Martina Stewart
'WhipCast' is a new BlackBerry application launched Thursday by the Office of the House Republican Whip.
Washington (CNN) - A new BlackBerry application released Thursday by the office of House Minority Whip Eric Cantor is the latest technology upgrade for Republicans. The new "WhipCast" application is "designed to directly communicate with users in real-time," Cantor's office said in an e-mail. "Today's launch of the WhipCast BlackBerry app is the latest demonstration of our commitment to modernize the way we communicate with Americans from coast-to-coast," Cantor said in an accompanying statement. The new application - which was tested by Cantor's new media team before its public rollout - will deliver text, audio, image and video updates to users, according to Cantor's office. "WhipCast" also gives users access to Republican talking points, policy discussions, polling information, and floor schedule updates. Earlier this month, the Republican National Committee debuted a revamped GOP.com - but the effort was mocked online by Democrats and Republicans alike. And House Republicans have also organized a New Media Caucus to identify and share technological practices. Matt Lira, Cantor's new media strategist, said the BlackBerry application is "part of the same spirit" that animates the House GOP New Media Caucus. Related: RNC must adopt Obama's online model, young conservatives say Filed under: Eric Cantor GOP House
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