October 31st, 2009
04:26 PM ET
4 years ago

Ad spending in New Jersey reaches $37 million

Candidates and outside groups have spent nearly $37 million on ads in New Jersey.
Candidates and outside groups have spent nearly $37 million on ads in New Jersey.

WASHINGTON (CNN)– Candidates and outside groups in New Jersey's highly contested gubernatorial race have spent nearly $37 million dollars on advertising since May.

Incumbent Democratic Gov. Jon Corzine's campaign tops the charts spending nearly $19 million dollars on 10,161 advertisements compared to the nearly $9 million spent by Republican challenger Chris Christie. Independent candidate Chris Daggett has spent $257,447 on advertisements in the state according to analysis by TNSMI-CMAG, CNN's consultant on political advertising.

Corzine, who is estimated to be spending nearly $2 million a week on advertising has been increasingly negative in his ads, a move seen by many as a means to close the gap in the polls.

Evan Tracey, of TNSMI-CMAG, said according to his analysis, Corzine is well on track to spend more than $20 million by Tuesday when voters head to the polls.

The Republican Governors Association is lending a helping hand to Christie, spending just over $5 million on 6,032 advertisements. The Mid Atlantic Leadership Fund, a Washington based firm which usually backs Democratic candidates, has spent nearly $2 million on behalf of Corzine's campaign for re-election.

Late October polls show Corzine and Christie polling neck-and-neck, while Independent candidate Chris Daggett continues to make gains, primarily peeling support away from the Republican challenger.


Filed under: Chris Christie • Jon Corzine
soundoff (37 Responses)
  1. Debby

    Corzine must be sweating Christie is going to win spending 10 mill. more.

    October 31, 2009 07:10 pm at 7:10 pm |
  2. Clifford in New York

    New Jersey is a deep,deep blue state! This election shouldn't even be close! But yet there are those that say the G.O.P. is dead! Well.........................................Guess not!

    October 31, 2009 07:12 pm at 7:12 pm |
  3. FEDUPINNJ

    All the money in the World will not help Corzine in the Gubernatorial Race. It's the usual Dem BS Raise Taxes, Raise Tolls, Raise Everything. Sorry Mr. Corzine, "We New Jerseyans are Fed Up and we're not going to take it any more". VOTE CHRISTIE. The only choice.

    October 31, 2009 07:24 pm at 7:24 pm |
  4. Paul

    Republicans firmly believe, and live by faithfully, if you can't beat em, BUY em!!!!!

    October 31, 2009 07:46 pm at 7:46 pm |
  5. Jill

    Think of all the Christmas gifts that could have been purchased for needy children, instead we have these two who have everything. Sad and shameful.

    October 31, 2009 07:47 pm at 7:47 pm |
  6. Barb

    Only in America (sad).

    October 31, 2009 07:48 pm at 7:48 pm |
  7. CRob

    We need reform to this way more than we need anything else. Just think of all the money that is going to be spent in 2010 and 2012. I'd be willing to bet that amount would help this country get back on the right track. Too bad it will go towards electing idiots who are only going to screw things up more.

    October 31, 2009 07:58 pm at 7:58 pm |
  8. Rose

    What a shame that money can buy and election.

    October 31, 2009 08:18 pm at 8:18 pm |
  9. Keith in Austin

    Corzine is toast even though the DNC says the race is even. In only 10 short months, voters see the ineptitide of Obozo and the true colors of the Democrat party and their thirst for big government, high taxes and wasteful spending. It will be doom and gloom for liberals in the elections to come!

    October 31, 2009 08:59 pm at 8:59 pm |
  10. Nea

    It seems to me its not about whats good for the country anymore now its about waht good for the party One party competes against the other thats why we csnt get Health Care Reform passed or anything else because its the Republicans against the Democrats, they have time to raise money for campaigns and speeches but dont have the time to read a bill tot to see whats in so we can get health care passed and move on to other things.

    October 31, 2009 09:03 pm at 9:03 pm |
  11. vette gal

    Sad, sad, sad, when we spend so much money just to get a person elected. They should be elected on their merits, not how much money is spent. If more people would do research on each candidate and not just vote for them because they've heard their name so much, this would be a much better place to live. However, because the majority of the people are apathic about our politicians, they just vote for the person with name recognition.

    October 31, 2009 09:20 pm at 9:20 pm |
  12. AF Lea

    And I thought only Republicans could spend Big Bucks on getting re-elected!

    The choices have never been greater for NJ citizens. Vote for an incumbent who is trying to fix the system, who is pro choice (remember that?), who is pro gay marriage, and who IS turning the state around. Or you can vote for someone who doesn't have a plan other than "Oh, let's not do what we WERE doing", would take away women's rights (He's anti abortion) and would tell all gay people to go back to being second class citizens.

    I know who I'm voting for on Tuesday.

    October 31, 2009 09:24 pm at 9:24 pm |
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