(CNN) - In what may be an effort to quiet speculation he will drop his bid for a full term, embattled New York Gov. David Paterson is hitting the airwaves with a major ad buy intended to reintroduce himself to voters.
Just under a year before Election Day, the New York Democrat is going up with two ads statewide that highlight his unique biography and address his critics head on.
"Some say I shouldn't be running for governor," Paterson says in one of the ads, called 'Some say.' "It might have been easier if all I thought about was running for governor. But I think it's more important to do what's right for the people of New York."
The second ad, called "When," notes the governor's blindness and the lessons he has learned from both his successes and failures throughout life.
"When you become governor, you learn you will make mistakes," the ad's narrator states. "But in the depths of a historic recession you take what you have learned and have the strength to do what's right."
Tracy Sefl, a spokeswoman for Paterson, said the commercials will run for several weeks and constitute a "multi-million dollar" ad buy.
The early and expensive advertising blitz is perhaps a gamble for Paterson, whose approval rating stands at 30 percent, according to a recent Quinnipiac University poll. Paterson also trails New York Attorney Gen. Andrew Cuomo by more than 40 points in a hypothetical 2010 Democratic primary match up, according to that poll. Cuomo has not yet announced whether he will challenge Paterson.
But Sefl brushed aside suggestions the campaign is in danger of burning through its coffers before most voters are paying attention, noting they have already received an "incredible response" from supporters who had seen the ads.
"Voters want to hear his story," Sefl said.
Paterson was lieutenant governor when a scandal led to then-Gov. Eliot Spitzer's departure from the office in March 2008.