CNN

(CNN) - Much like former Alaska Gov. Sarah Palin, Rep. Michele Bachmann's name has become a kind of cultural shorthand - a conservative rallying cry and a Jon Stewart punch line.

Both women have inspired a range of merchandise that includes mugs, T-shirts and even action figures. (The miniature Palin outsells Bachmann.)

Tina Fey's unforgettable "Saturday Night Live" impersonations of 2008 Republican vice presidential candidate Palin featured exact quotes or close paraphrases. And a recently launched line of Bachmann-inspired comic books features the congresswoman's own words as well.

Bachmann occupies an increasingly familiar political niche: the tough-talking, unapologetic conservative woman. The similarities with Palin go beyond a fiery brand of working-class cultural conservatism delivered in a homey twang. Each cut their teeth in culture war fights at the state level and has experienced a relatively recent meteoric ascent to the national stage.

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