(CNN) - Sarah Palin's image is everywhere as she launches a highly-anticipated book tour this week, but the former Alaska governor is unhappy with at least one media organization's depiction of her.
Palin took aim at Newsweek's eye-catching cover this week that shows the former vice presidential candidate in her running outfit - an image that was apparently lifted from a Runner's World photo shoot months ago. Writing on her Facebook page Monday night, Palin said the depiction is flat out "sexist, and oh-so-expected."
"The choice of photo for the cover of this week's Newsweek is unfortunate. When it comes to Sarah Palin, this 'news' magazine has relished focusing on the irrelevant rather than the relevant," Palin wrote. "The out-of-context Newsweek approach is sexist, and oh-so-expected by now."
"If anyone can learn anything from it: it shows why you shouldn't judge a book by its cover, gender, or color of skin. The media will do anything to draw attention – even if out of context," Palin also said.
The photo is accompanied by text that states "How Do You Solve A Problem Like Sarah? She's bad news for the GOP - and for everybody else too."
Palin has held back few punches at the media in the initial stages of her publicity tour. The former governor slammed the Associated Press for its recent fact check that took issue with several of the memoir's contentions and, in her Oprah appearance that aired Monday, Palin slammed the way the media treated her family during the campaign.
The Alaska Republican also doesn't hold back in her book, writing at one point, "I had been out of journalism for a long time, and it was pretty obvious the rules had changed. I felt sick about the depths to which some in the press had apparently sunk, not because it was unfair to me and John, but because it was unfair to the American electorate."
UPDATE: Newsweek editor Jon Meacham is defending the image the magazine chose for its cover.
"We chose the most interesting image available to us to illustrate the theme of the cover, which is what we always try to do," he told CNN Tuesday. "We apply the same test to photographs of any public figure, male or female: does the image convey what we are saying? That is a gender-neutral standard."
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