Washington (CNN) – Type "Martha Coakley" in the Google search engine and chances are an advertisement will appear asking for volunteers to campaign this weekend for her opponent Scott Brown.
This is not by accident.
Heading into the final days of the Massachusetts special election to replace the late Sen. Edward Kennedy, Brown has flooded all of Google's properties with ads, while Coakley's campaign has placed none.
With more than a billion searches a day, Google is the world's top search engine.
The Democrat Coakley faces the Republican Brown in Tuesday's election.
"Scott Brown has run what you'd call a model campaign online, using Google AdWords text ads to direct people searching for him and for Coakley to his campaign website," Google spokesman Galen Panger said.
Brown's campaign is not only placing Google AdWords, but taking it one step further, launching a "Google Network blast." This, according to Panger, "allows a campaign to 'flood the airwaves' online at key moments of a campaign, and put their image ads on Web sites all over the web for a particular location."
The Coakley campaign does not deny their lack of a Google strategy, instead focusing on social networks.
"We are running an aggressive online campaign – from the blogosphere to e-mail to facebook and twitter," campaign spokesperson Alex Zaroulis said in an e-mail. "Social media has been a great tool for us to communicate with our supporters and with voters and reach out to people about Martha's work as Attorney General protecting families and holding banks and insurance companies accountable."