Brown is dominating on the social networking sites.
(CNN) – On the eve of the Massachusetts special election Tuesday to replace the late Sen. Edward Kennedy, the Republican candidate has dramatically more followers on social networks than the Democratic candidate.
As of Monday morning, Republican Scott Brown has 76,538 fans on his Facebook page. With polls opening in less than 24 hours, Democrat Martha Coakley has 14,441 fans.
On Twitter, Brown has 10,187 followers compared to Coakley's 3,514 followers. The total uploaded views for Brown's YouTube videos are 578,271 versus 51,173 for Coakley.
Last Friday, CNN asked the Coakley campaign why they were not running any Google ads, compared to the Brown campaign which has shown an aggressive strategy for advertising on the popular search engine. Campaign spokesperson Alex Zaroulis responded in an e-mail that they were focusing on social networks: "We are running an aggressive online campaign – from the blogosphere to e-mail to facebook and twitter."