Washington (CNN) – Democratic strategist James Carville said Monday that Democrats will "have a rough 2010" unless the White House does a better job communicating its message about the economy.
Carville said on ABC's "Good Morning America" that President Obama hasn't done a good enough job explaining to the American people "a coherent strategy" for fixing the economy and creating jobs. The president's strategy, he said, seems "very, very ad hoc."
Democrats risk losing their majority in the House this November if they don't figure something out, Carville said.
"You have to think that unless something is done to change direction, I think everything is at risk," he predicted. But Carville said he doesn't think that scenario will come to pass.
He said the White House's decision to bring former Obama campaign manager David Plouffe into their everyday political operation suggests that the White House is serious about repairing an image that was seriously damaged by last week's special election in Massachusetts.
"You got to look at this thing in Massachusetts, and think that's a real signal here," he said. "If you don't deal with it, it's going to get worse."