(CNN) - Former Republican vice presidential candidate Sarah Palin is not backing down from her criticisms over the National Organization for Women's demand that CBS cease from airing a pro-life commercial during the Superbowl.
"For a pro-life, pro-woman, pro-family ad to be seen as offensive and not empowering women is puzzling," Palin told Fox News' Greta Van Susteren Thursday. "It makes you wonder what is NOW afraid of?"
The ad in question is paid for by the conservative political action group Focus on the Family and features Heisman-winning college quarterback Tim Tebow and his mother, Pam, discussing her decision not to have an abortion even though doctors recommended it at the time. Deciding against an abortion, she gave birth to Tim, who grew up to be an all-star quarterback at the University of Florida and perhaps one of the best college quarterbacks of all time.
Several abortion rights groups have taken issue with the ad, saying the Superbowl is not the correct forum for politically-charged messages. But Palin, who originally took issue with NOW's request on her Facebook page earlier this week, said the group is picking the wrong battle.
"It certainly isn't an offensive message," the former Alaska governor said on Fox. "For NOW to have chosen this, [they are] picking a wrong battle I think, to come across sounding quite offended by hearing that a pro-life commercial will air on the Superbowl, it's baffling."
Meanwhile NOW President Terry O'Neill said Palin is "missing our point."
"The goal of the Focus on the Family ad is not to empower women. It's to create a climate in which Roe v. Wade can be overturned," O'Neill said in a statement obtained by CNN. "There are always going to be women who need abortions. In this country, one in three women will have an abortion."
While CBS used to adhere to a policy of not airing advocacy commercials during sporting events, a spokesman for the network told the Associated Press they have changed their stance to reflect "industry norms."