(CNN) - In just 24 hours, the three-way Republican Senate primary in California has descended into a squabble over bloated budgets, "demon sheep" and now ... mutton.
The latest jab comes courtesy of Tom Campbell - the brainy budget wizard and former Republican congressman doing battle with Carly Fiorina and Chuck DeVore for the GOP nomination. On Thursday, Campbell finally hit back at Fiorina for her campaign's bizarre new Web video accusing Campbell of being a fiscal liberal - an ominous three minute clip depicting gathering storm clouds and evil-looking livestock.
The video instantly became the subject of Internet mockery when it was posted on Wednesday.
Earlier: DeVore campaign slams Fiorina video
"Carly Fiorina's campaign is in full Mutton Meltdown mode, with an increasingly bizarre fixation on farm animals," Campbell spokesman Jamie Fisfis said in a statement Thursday. "She's admitted missing a decade's worth of opportunities to vote for budget reform, but instead of offering solutions, all she has for voters are dogs, cats and demon-sheep."
Fisfis said that "contrary to Carly Fiorina's insulting portrayal of fiscal conservatives as sheep, these are in fact involved people who engage the issues and ask tough questions. And unlike Carly Fiorina, they have fought alongside Tom Campbell on the front lines of spending reform and supported these reforms with their votes."
UPDATE: The Fiorina campaign argues that the "demon sheep" buzz is only drawing more attention to their message - that Campbell can't be trusted when it comes to taxes and spending.
"Our campaign is energized by the overwhelming response to this video because the message is getting out that Tom Campbell supports higher taxes and bigger government and that was our goal," Fiorina spokeswoman Julie Soderlund said in an e-mail to CNN. "We thank the Campbell campaign for their strange and delayed response to this, which has only lead to more views of the video."
Fiorina's team knocked Campbell for supporting a temporary gas tax hike to close California's massive budget deficit.
"We look forward to a continued, substantive debate about the issues and hope that Tom Campbell is willing to be more forthright than he has been with voters about the fact that he thinks more spending and more taxes are the answer," Soderlund said.