(CNN) – California's three-way Republican Senate primary is heating up after the Carly Fiorina's campaign released a controversial Web video targeting rival Tom Campbell.
In the video, Fiorina takes issue with Campbell's views on tax and budgetary issues during his tenure in public service. Campbell has previously served as a U.S. Congressman, a California state Senator, as California's Finance Director and as a member of California Gov. Arnold Schwarzenegger's Council of Economic Advisors.
Entitled "FCINO," the online video seeks to portray Campbell as a "Fiscal Conservative In Name Only." In an effort to paint Campbell as a proverbial wolf in sheep's clothing when it comes to fiscal conservatism, the more than 3-minute video contains multiple images of real sheep. The Web video ends with images of a man crawling around on all fours in a sheep's costume that has red glowing eyes.
The video has been dubbed "demon sheep" by many political observers who have panned the video. In conjunction with the release of the video, the Fiorina campaign also rolled out www.fcino.com on Wednesday.
The campaign of Fiorina's other rival, Chuck DeVore, is wasting no time slamming the Fiorina camp for its latest online effort.
"We were stunned to be totally frank," Joshua Trevino, the communications director for the DeVore campaign, said of the "FCINO" video. The Fiorina campaign "seems intent on making Hollywood history rather than political history," Trevino also said Thursday.
Trevino also suggested that the "FCINO" video provides a troubling preview of what Fiorina might be like as a senator. But, Trevino quickly added, with Wednesday's release of the controversial video, "she is ensuring that will never happen."
Seeking to capitalize on the negative attention the Fiorina camp is receiving over the new Web video, the DeVore camp has already set up http://demonsheep.org, a spoof Web site for a non-existent group called "The Society for the Eradication of Demon Sheep from our Political Discourse."
Twitter has also been buzzing with chatter about the new Fiorina video since its release Wednesday. The Twitter hashtag "#demonsheep" is currently a trending topic for Washington, D.C.-based tweets, according to the site. And a Twitter account called @demonsheep has been set up and currently has roughly 800 followers.
The @demonsheep Twitter account is not affiliated with the DeVore campaign, according to Trevino.
The Campbell campaign has not responded to CNN's request for comment on the new Fiorina Web video.
Related: Fiorina's new Web site bashed by Democrats, Republicans
Isn't it great to watch the Republicans devour each other!
I guess when you have no new ideas or don't want to run on your record the next best thing is to smear your opponent.
It also looks like Fiorina didn't learn anything from her HP fiasco.
Make them all take a Purity Test.
Dang! This campaign season is shaping up to be the ugliest ever. Hilarious! The sad thing is that a lot of people actually believe these ads. Have a nice day!
Worst campaigns ads in the history of politics. Now the Republicans are fighting to claim whom is the most extreme wing-nut? Right-wingnuts are NOT popular in California. Just look at our current governor. Fiorina ran HP into the ground and was at the helm when they spied on their own executives. Jerry Brown is a million times better than these baffoons.
Wow – Carly Fiorina is one mentally disturbed person ...
Ha ha ha.. this is better than waiting for a crash at a nascar event!! The sad part is that the media will never cover the real issues behind the bad commercials.. we as Americans feel we need to be entertained every minute! With news traveling at the speed of light the only thing that will get ratings for the news station is the "shock and awe" factor.. who cares about the real issue.. where's my bucket of popcorn!
So, then, 'true conservatives' are admitting that they are nothing more that just sheep???!!!
Finally, a Republican that speaks the truth as their followers are indeed nothing more that diddo-head, sheeple ...
I LOVE IT!!!
One can only hope that they'll so badly tarnish each other that a progressive candidate will win the election.
This video is so bad that it's funny. It's political Monty Python without the creative talent. As long as these ads don't elect Carlyfornia, keep them coming!
Ah, Republicans... They can dish it out, butthey can't take it.
No honor among thieves I suppose.
Carly should stick to business.. Oh wait! she's no good at that either.
She's a moron... is there no low a republican won't sink to?
You forgot the part about god's voice saying "But one way to fall." Was that on purpose CNN?
If you've seen this video you'd know how stunningly insane it is. She basically seems to be implying that God favors "fiscal conservatism" and will smite those who are not "fiscal conservatives." Ridiculous. Coakley may have gone out with a whimper from running a complacent barely-active campaign, but Fiorina seems hell-bent on going out "nucular" style.
It's not a slam....it's a pathetic video.
I thought the ad was kind of creepy...not sure who thought up the idea for this ad, but they should be fired. The ad made no sense and probably confused voters.
That is one creepy looking photo. Thanks CNN.
Oops. I mean, thank you Carly Fiorina.
Isn't Fiorina the one who ran HP into the ground?
What's with the evil goat puppet?
Boy these Republicans surely are the dumbest bunch I've ever seen. They're are beyond stupid at this point. From lying about the underwear bomber to being outraged that their lies were refuted by the fact that he was cooperating; to being upset about deficits to voting against the deficit commission they created, etc. Stupid, stupid people.
The Republicans in California are absolute nutjobs. Carly Fiorina has some of the most bizarre online marketing I have ever seen.
It looks more like Rush Limbaugh,the biggest liar since Goebbels.
and the republicans go at each other like animals . its way too funny , they actually eat there own . purist tea party PTP = GOP :)
I don't know what Campbell's fiscal bona fides are, not being particularly up on California politics, but I will say that that was the most ridiculous video I've seen since Michael Dukakis stuck his helmeted head out of a tank.
I knew the Republicans would make this the nastiest campaign ever as we get close to November, but it's great to see them destroying each other already. It's only Feb and they are already "in the gutter" with their typical tasteless ads.
I love how President Obama is finally calling out the Republicans for their obstructionism, non-civility, contrary to be contrary, and doing NOTHING for the American People.
The Republicans are now in a tight box. They can keep voting NO on everything and delaying important legislation and therefore be FOR CORPORATIONS, BANKS, AND INSURANCE COMPANIES WHO ABUSE THE PEOPLE – OR- Republicans can act like human beings, drop the hate speech, the lies, the fear-mongering and help restore our country and vote YES and BE FOR THE PEOPLE.
I don't think Republicans know how to serve the People and will just continue to obstruct and play games with our lives.