February 22nd, 2010
03:14 PM ET
8 years ago

Fiorina web ad causing controversy, again

A new Web ad from Carly Fiorina’s senatorial campaign is drawing heat Monday.

A new Web ad from Carly Fiorina’s senatorial campaign is drawing heat Monday.

Los Angeles (CNN) - It's another day, another controversial Web ad from California Republican Senate candidate Carly Fiorina.

Fiorina, who hopes to unseat Sen. Barbara Boxer this fall if she can emerge from a tight three-way Republican primary, has started running a new Web ad that uses the face of newly-elected Sen. Scott Brown. In the ad, a caption accompanying Brown's image reads: "Thank You Massachusetts. Now on to California. Join the Path to Victory."

But Fiorina's GOP rivals - former Rep. Tom Campbell and Assemblyman Chuck DeVore - say the ad falsely implies that Brown has endorsed Fiorina.

Campbell new media consultant Patrick Ruffini claimed that Fiorina is exploiting Brown, who became a hero to Republicans when he defeated Democrat Martha Coakley in a special election in January. "I don't know if she's claiming an endorsement, but that's up there in the Scott Brown exploitation sweepstakes," Ruffini tweeted on Saturday.

Joshua Trevino, communications director for DeVore, called the ad "deceptive and misleading".

Fiorina spokeswoman Julie Soderlund brushed off the charges and told CNN that "the ad in no way implies an endorsement."

It's unclear what kind of impact the ad will have on the race, but whatever happens, it's unlikely to make the same kind of splash as Fiorina's recent Web video attacking Campbell as big-spending wolf in sheep's clothing. That ad quickly went viral - largely due to its trippy depiction of so-called "demon sheep."

Filed under: 2010 • California • Carly Fiorina
soundoff (58 Responses)
  1. FactCheck

    Too funny... the former CEO of HP, who managed to drive the company towards the brinks of bankruptcy, trying to run as a populist.

    February 22, 2010 03:22 pm at 3:22 pm |
  2. carlos

    I mean....just look at the picture of the failed HP former and fired ceo....of course, another CONservative and there are few(er) of them every day

    February 22, 2010 03:24 pm at 3:24 pm |
  3. Hi I'm TriG, and my mommy scares me :-(

    "But Fiorina's GOP rivals – former Rep. Tom Campbell and Assemblyman Chuck DeVore – say the ad falsely implies that Brown has endorsed Fiorina."

    And yet these two idiots don't realize that they keep giving Fiorina the spotlight.

    They keep pointing out these "controversial" ads, which by the way to any Independent voter(you know, the ones who really control elections) looks in no way controversial, and Fiorina's name hangs on the tips of the voters tongues more.

    Media attention, good or bad = attention.

    And since most Americans love excitement and drama in politics(see Scott Brown), Fiorina comes out on top.

    February 22, 2010 03:25 pm at 3:25 pm |
  4. Lori in St Pete

    Is it just me or anyone else notice the strong resemblence between fiorina and the Joker from the old Batman comic books?

    February 22, 2010 03:27 pm at 3:27 pm |
  5. Vic of New York

    Let's see, Hewlett Packard fired her for incompetence....

    Now she wants California to hire her - for what? Ah yes, she wants to be a Senator! Given the level of incompetence and uselessness Republicans currently represent it probably would be a good fit.

    Maybe she should look for some incumbent Republican to run against, like the Governor of Alaska!

    February 22, 2010 03:27 pm at 3:27 pm |
  6. Jeff W.

    I didn't know that Bea Arthur was still alive!

    February 22, 2010 03:27 pm at 3:27 pm |
  7. Julian E, AZ

    This are the kind of candidates that every sound minded American who does not want a gridlock in congress must stay away from voting into office. Congress is not broken, all party representatives are stooges who play to two gallery: their constituents demand and political financiers. What we see in the words and actions of our representatives is the true reflection of the opinion and characteristics of the constituents who elected them; and the "I care only for my profits" agenda of the corporations. They will act exactly this way in Washington and nothing will get accomplish. Another partisan candidate.

    If you look at the public records on past political activities of these congressmen and women, you will find quite admirably how well they worked with each other across ideological extremes to accomplish great things at the private, county and state levels, great bi-partisanship on their dealings to get issues resolved. But, when you compare that local and state-wide engagement record to national level events (political conviction and campaign rhetoric when it's time to get the ticket to Washington) you find a big contrast: political ads, convictions, associations and references are marked with partisanship, bigotry, racism, mediocrity, etc...which acts like an adrenalin to excite their political bases who will vote them into office.

    Majority of good minded Americans who are tired of this political mess abstain from voting on election day. But avoiding voting your conscience because of the wrong candidate also gives the radicals who thrive on negativity to vote who they prefer as a representative that to make decisions for you or affecting you at Washington, such as we see today. What else do we expect from such negative political aspirants who became a congressman and woman? It was obvious during the campaign trail that they will not be willing to work across ideological lines to solve the vital problems of this nation.

    February 22, 2010 03:27 pm at 3:27 pm |
  8. Sniffit

    Geesh....he and Coulter should both just admit they're men and get it over with.

    February 22, 2010 03:29 pm at 3:29 pm |
  9. File under "Sarcasm"

    Democrats are running scared and lashing out at anything and everything that reminds the people that they can throw the bums out!

    February 22, 2010 03:30 pm at 3:30 pm |
  10. Thanks for invalidating your candidacy, Carly

    What, a republican using deceptive tactics and then denying she's being deceptive? What next, she forgets about campaign promises if elected? Who needs this scum in office?

    February 22, 2010 03:30 pm at 3:30 pm |
  11. aproudmemberoftheunpatrioticmob

    We invite all liberal candidates to use a picture of Obama in your ads. Bettery yet stand on a podium and let him tell your constitutents how much you have supported him. Please do.

    February 22, 2010 03:30 pm at 3:30 pm |
  12. J.Crobuzon

    I think Carly may actually be insane. Not joking here for a change.

    February 22, 2010 03:34 pm at 3:34 pm |
  13. John J

    She is as much a train wreck of a political candidate, as she was running HP (she lead the charge on the horrendous Compac acquisition, and gutted the HP R&D teams).

    February 22, 2010 03:34 pm at 3:34 pm |
  14. Ashley Q

    Here's an idea – let's not vote any of them in! They're all selfish crooks in both parties and we as a nation can't afford any of them. Is there someone in your town who truly is doing something for the people not self? Start a write-in campaign for them!

    February 22, 2010 03:35 pm at 3:35 pm |
  15. If I was crazy, I'd be a conservative too

    What is frightening is that Carly is smarter than most of the republicans that have been elected to office. Still, America has had enough of all CLOTROCs (conservative liars out to ruin our country)

    February 22, 2010 03:35 pm at 3:35 pm |
  16. Mack

    The Queen of job outsourcing. What a disgrace.
    She is part of the problem not the solution.

    February 22, 2010 03:37 pm at 3:37 pm |
  17. Doraine Gordon

    Another crooked liar if I ever saw one. She fits right in with the rest of that bunch. I'm here to tell you not to hold your breath waiting for the Republicans to push the Democrats out. It is not going to happen. If they manage to pick up every single seat that is up for grabs they still won't have the majority. They're ridiculous!!!!

    February 22, 2010 03:38 pm at 3:38 pm |
  18. jerseylou

    Not again, i got my popcorn ready.Everybody just love to see these rethugs eat other.

    February 22, 2010 03:40 pm at 3:40 pm |
  19. Bill123

    Who cares Senator Boxer will win relectiom anyway it is a no brainer!

    February 22, 2010 03:41 pm at 3:41 pm |
  20. Walter in San Diego

    She looks like Grandpa Munster. She doesn't have a chance!

    February 22, 2010 03:42 pm at 3:42 pm |
  21. Bob Dog

    Carly Fiorina is a disaster. A complete failure in the integrity and character departments. As a republican, I can only hope she loses the primary, because she would be a sure lose in any kind of general election. The only thing bigger than her bank account is her grotesque ego.

    February 22, 2010 03:44 pm at 3:44 pm |
  22. Ethan


    We need to stop these Republican Liars. ALL of them.

    February 22, 2010 03:45 pm at 3:45 pm |
  23. RB - CA

    Why people continue to worry about this candidate is impossible for me to understand. Once the campaign heats up, and her dismal failure at Hewlitt-Packard comes to light, her candidacy will be tossed onto the trash heap where it belongs. This woman, and her incredibly inept policies, single handedly brought H-P to the brink of collapse. She was fired in a nick of time, and somehow H-P managed to salvage itself from the ruins of the Fiorina era. These ill-conceived advertisements are pretty reminiscent of the garbage she brought to
    H-P, and indicate that she has learned absolutely nothing from her dismal failure there. An experienced and knowledgable politican like Tom Campbell will have no problem ripping her candidacy to shreds and exposing her so-called "ideas" for the tripe they truly are.

    February 22, 2010 03:47 pm at 3:47 pm |
  24. RufusVonDufus

    Julie Soderlund must be brain dead if she doesn't think it makes it look like Brown endorsed Fiorina. California is a lost cause no matter who they elect anyway. Anyone thinking they can beat Boxer is just plain out of touch with reality. Boxer is to California what weed is to Cheech!

    February 22, 2010 03:47 pm at 3:47 pm |
  25. b hoffmann

    Quit quibbling and get on with being the best one and win!!!!!!

    February 22, 2010 03:48 pm at 3:48 pm |
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