Washington (CNN) – Sen. Blanche Lincoln, the two-term Arkansas senator, is using her first television ad of the 2010 primary season to paint herself as a Washington outsider not beholden to her own party.
The ad, which features a classroom full of kindergarten-aged children engaged in a playtime squabble with plastic baseball bats and throwing paper money into the air, depicts Washington politicians as irresponsible, ineffective legislators.
"That's why I voted against giving more money to Wall Street, against the auto company bailout, against the public option health care plan and against the cap and trade bill that would have raised energy costs on Arkansans," Lincoln says in the ad.
"Some in my party didn't like it very much," Lincoln continued. "…I don't answer to my party. I answer to Arkansas."
Katie Niebaum, Lincoln's campaign communications director, described the ad buy as "substantial" and said it would air Friday morning through March 12.
Lincoln faces a primary challenge from Bill Halter, the current Arkansas Lieutenant governor who has won the support of several national liberal organizations who feel Lincoln is too moderate. Drew Pitt a Democrat who unsuccessfully ran for lieutenant governor in 2006 is also challenging Lincoln.