Washington (CNN) – Traversing the country over the past year helped John King make a difficult decision a lot easier. What to name his new weeknight political program?
King, CNN's chief national correspondent, announced Friday morning on Twitter that it would simply be called "John King, USA." It debuts on March 22.
"One of the things they do tell you in this business is having your name associated with a show is important." King said in a video posted on CNN.com. "That is actually a little bit uncomfortable for me."
Before joining CNN in 1997, King worked for the Associated Press, a wire service where anonymity is the norm because articles often appear in newspapers around the world without bylines, let alone images of reporters who write the stories.
In 2009, King was handed the reins of the CNN Sunday political program "State of the Union," and he made it a point to report from all 50 states to show how decisions in Washington were affecting everyday Americans.
So, as the network grappled with what to name his new 7 p.m. ET show, it became clear simplicity is often the most powerful message.
"The USA part is a lesson learned from the past 25 years really, but reinforced in the past year when I was lucky working on the Sunday show to visit 50 states in 50 weeks," King said in the video. "The mission incorporated in that most important part of our title is that even though we will spend most of our days in Washington, D.C., we will always have people out roaming the country, we will always have people out looking for good stories out there, and that you cannot cover national politics just by being in Washington, D.C."
Follow Mark Preston on Twitter: @prestoncnn