March 5th, 2010
01:10 PM ET
5 years ago

Politicians seek to capitalize on "new media"

Washington (CNN) – From President Jefferson to President Obama, politicians have been using new media to promote their campaigns, besmirch opponents and bottom line: win elections.

Jefferson printed short opinion pieces known as tracts in the 1800 presidential campaign, while Obama is credited with successfully harnessing social media technology in his 2008 bid for the White House. Recently, Obama's White House staff has warmed up considerably to Twitter.

Listen to Costantini's report:


Filed under: CNN Radio
soundoff (9 Responses)
  1. GI Joe

    Why not – they used Insurance Companies to capitalize their campaigns – and lots of other corp.

    Not working for US, they're working for corporate America.

    March 5, 2010 02:29 pm at 2:29 pm |
  2. dale

    There isn't an un biased media. Not even fox but I think fox is much more accurate than others.

    March 5, 2010 02:55 pm at 2:55 pm |
  3. dale

    Honest medias do not exist. The gov has convinced them that they know best.
    If the gov don't like a media, that's the media we should be listening to. Why? Because they are closer to telling the truth

    March 5, 2010 02:59 pm at 2:59 pm |
  4. liberal wingnut

    Liberals already have been capitalizing on the liberal media.

    March 5, 2010 03:38 pm at 3:38 pm |
  5. Kevin B.

    Combine the "new" media with the declining educational infrastructure in america and you will get uneducated fringe lwing nutson all ends of the political spectrum.

    The focus needs to be on educating our youth, (see protest by university students across the nation on 3/4/10) not on new devices and methods with which to divide by party, race, economic class, etc.....

    March 5, 2010 03:42 pm at 3:42 pm |
  6. C. Farrell, Houston, Tx

    Yes, President Obama used the social media during his campaign run because he is the generation of our young and brilliant. It's past time for the "old geezers" to get out of the way because they have no new ideas and can't keep up. The sooner we get young Republicans and Democrats in office the faster our country will recover and become more competitive in the global market.

    March 5, 2010 03:42 pm at 3:42 pm |
  7. Kevin B.

    The focus needs to be on educating our youth, (see protest by university students across the nation on 3/4/10) not on new devices and methods with which to divide by party, race, economic class, etc.....

    March 5, 2010 03:43 pm at 3:43 pm |
  8. jules sand-perkins

    Twitter is a good medium for President Obama and his staff.
    The young voters, and the dependent ones, to whom the President appeals do not require a wealth of information for the type of thinking that they devote to any issue.
    Cognitions such as "free money good" do not require a 250-word newspaper article, or even a 90-second TV slot.

    March 6, 2010 06:56 pm at 6:56 pm |
  9. jules sand-perkins

    America is losing its awareness of journalistic history.
    A CNN article headlined, "Yes, Virginia..." today prompted at least three questions about what Virginia had to do with Illinois.
    Pathetic!
    That's the price of Twitter.

    March 6, 2010 07:26 pm at 7:26 pm |