(CNN) - It's take two for Doug Hoffman.
The certified public accountant from Lake Placid, New York announced that he's making a second bid for Congress. His first run, as a Conservative Party candidate in a three way race, helped spark a bitter divide within the GOP and was one reason Democrat Bill Owens won a district his party hadn't controlled in over a century.
"I now want to take this opportunity to let you know that I will be formally entering the race for the 23rd Congressional District seat and this time we will defeat Bill Owens," Hoffman said on his campaign Web site Monday night.
And this time, Hoffman is seeking unity on the right.
"I plan to work hard to deserve the nomination of the Republican, Conservative and Independence Parties and unite them, as one team, to defeat the agenda of Nancy Pelosi and Bill Owens," said Hoffman.
New York's 23rd Congressional District was the scene of a bitter intra-party GOP fight last year. The House seat in the northern part of state opened up after nine-term moderate Republican John McHugh stepped down to become Secretary of the Army.
Local GOP leaders in the district - represented by Republicans for more than a century, but won by Barack Obama in 2008 - tapped Assemblywoman Dede Scozzafava as their party's nominee in the contest because they felt her moderate views would appeal to centrist Republicans, independents and even some Democrats. National GOP organizations backed her as well.
But the move sparked a revolt among many conservatives, who were angry with what they called Scozzafava's liberal positions on fiscal matters such as the stimulus package and Wall Street bailout, as well as cultural issues like same-sex marriage and abortion. They backed Hoffman, who ran on the Conservative Party ticket.
Scozzafava suspended her campaign three days before the election after she nose-dived in public opinion polls following a flood of support and contributions for Hoffman from prominent conservative politicians and organizations. The next day, Scozzafava endorsed Owens. The split among Republicans contributed to Owens' win.
Hoffman said a poll he commissioned in January, along with "words of despair" from his tax-burdened clients, convinced him to run again.
"Their words of despair have filled me with resolve," he said. "They made me realize the fight we face is bigger than any one individual. If we do not shift the balance of power in Washington and Albany this year, our chance may be lost."
Charlie Cook and Stuart Rothenberg, two non-partisan political handicappers, both rated the seat - prior to Hoffman's announcement - as "Lean Democratic."
At least two other Republican candidates are also seeking their party's nomination. The National Republican Congressional Committee is not taking sides, but they remain confident they'll win back the seat in NY-23.
"All across New York state there is momentum for Republicans, and that includes the North Country," NRCC Spokeman Tory Mazzola told CNN.
Follow Paul Steinhauser on Twitter: @psteinhausercnn
What a weenie. Right-wing extremist conservatives are truly the worst people in America.
Is Dougie going to move into NY23, or remain a carpet bagger?
This guy had nerd written all over him
Israel is the elephant in the room. Every U.S. politician, almost without exception, is willing to support Israel, despite Israel's racist policies and gradual genocide toward Palestinians. In other parts of the world, the U.S. decries such behavior as Israel exhibits toward the Palestinians, but when it comes to Israel, they can do no wrong. The only reasonable explanation is that Israel has a strong financial hold on politicians and can easily destroy the career of any politician who dares to recognize the evil perpetrated by Israel.
Jimmy Carter, who has been intimately involved in the Palestinian situation but is not vulnerable to Israel career-wise, dared to criticize that country in a recent book, and for that he was basically shouted down by American politicians beholden to Israel. This stranglehold needs to be broken if we are ever to be free of terrorist threats from Islam.
We need to face up to the fact that Israel is culpable for its treatment of Palestinians.
For the FIRST time in 100 years, New York's conservative 23rd District .....voted..... for......a ........Democrat! And Hoffman thinks that 'this time' he can win? Delusional.
I believe that Hoffman is going to win it this time.
For being a complete unknown last year, he did VERY well in the election.
This time, he Will be very well known.......And, therefore, he is going to win it.
Hope he has some answers this time around when the papers ask him about the local issues. Spouting party talking points is not the same as discussing issue that the voters are facing. And getting mad at the local media won't help you get elected. Glen Beck viewers in Alabama can't vote for you.
People forget that there are some non liberal, non puppy bashing with a shovel, non jersey shore Obama-bot worshiping areas of NY.
Give it up Hoffman. How embarrassing it will be to lose twice to the same opponent. I hope Sarah Palin supports you again.
I hope this dim wit does run.
I am glad he is entering the race early this time and should win the Republican primary then he can defeat the liberal demorat.
He's anxious to get to the congressional locker room – ha ha ha ha ha
Did this guy move to the district that he wants to represent and actually learn about the area and the people?
If I were a Republican (shudder!), I'd never let this guy screw me again.
My goodness. Look at that picture.
He has dreams of entering the Republican world of receiving corporate millions at the expense of those middle class constituents who might vote for him.
Look at his face. He is seething. He already has his list of corporate sponsors, ie; insurance companies and big banks.
Two words. Teeth Whitener.
If you are going to enter a republican career of lying to peoples faces and fearmongering in front of the cameras you'll need teeth whitener.
Mr. Hoffman, this is the America where looks matter more than policy sometimes. Indulge yourself, and get your teeth whitened. Really
looks matter. They shouldn't matter so much ... but they do.
Smile... you got the policy right, now get the Dentist to hook you up with the smile of Victory.
With obozo's ineptness and corruption being displayed daily, this guy will be a shoo-in in November.
Hoffman can chew corn through a fence and stick gum in his ear at the same time now.Another talented Conservative looking to make some bag money.hahaha
Mr. Hoffman, we are with you and you will win this election.
Go Doug Go!
He will win this round.
He only lost because of absentee ballots.
If he is in it from the beginning he will win.
What a dweeb!
Aligning with the establishment this time, eh Hoffman? How authentic of another wide-eyed politician. TeaPartiers must be so proud.
Is he going to move there? Just look at him and study his expressions..UGH!
We all ready know the pitfall of the far liberal extremists, going to the other extreme ( right wing Conservative extremists) is not going to be any more productive.