Washington (CNN) – An influential liberal advocacy group shifted gears and is getting behind President Obama's push for health care reform even though its membership believes it doesn't go far enough.
MoveOn.org is spending "six figures" on television commercials to run on national cable and called on its membership to back primary challengers to Democrats who vote against health care reform legislation.
For the past year, MoveOn.org advocated that a public option be included in the overhaul health care reform. But the leadership of the member driven organization took a poll of its membership last week to see if it wanted to support the president's push. And 83 percent of them did.
"Our members still totally believe that the public option is the best way to lower costs and make health care affordable," said Ilyse Hogue, spokeswoman for MovOn.org. "And at the same time they overwhelmingly believe that the president's plan is the best way to keep health care reform moving forward and this is a necessary step."
The MoveOn.org TV ad contains images of prominent historical figures including an image of the founding fathers, President Abraham Lincoln, Rev. Martin Luther King Jr., President Franklin Roosevelt and President Lyndon Johnson.
"Throughout history, America has been blessed with heroic leaders - individuals who helped us to navigate between right and wrong," the announcer says in the ad.
Citing rising health care costs and the needs of the uninsured in the country, the ad continues "We need historic action. We need our leaders to fight for what's right."
The ad implores viewers to call their representatives in Congress and asks them "Which side of history will you be on?"
As for supporting primary challengers, MoveOn.org representatives noted that every vote is needed in the House to ensure health care reform passes.
"With the big vote happening as early as this Friday, Conservative Democrats need to know the stakes if they choose to side with Big Insurance over the voters on health care reform," MoveOn.org said in the e-mail.
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