Washington (CNN) - Proponents of health care reform Tuesday are launching a sizable television ad campaign in an effort to sway undecided House Democrats to get them to vote in favor of the legislation.
The $1.4 million ad buy was placed by Health Care for America Now (HCAN) in conjunction with the Service Employees International Union (SEIU); the American Federation of State, County and Municipal Employees (AFSCME) and Catholics United.
"We're on the cusp of making history, and now is the time members of Congress must stand strong and side with us, not the insurance companies," HCAN's National Campaign Manager Richard Kirsch said in a statement. "The health insurance companies have unleashed their armies of lobbyists on Washington and have sunk millions into TV ads designed to derail reform, but Congress can and should ignore the corporate fear mongering and side with the American public."
HCAN represents more than 1,000 smaller organizations nationwide in favor of Democratic health care reform proposals and both the SEIU and AFSCME have long supported health care reform.
The ads will target 17 Democrats who have not publicly announced how they will vote and will run Tuesday through Friday– expected to be the final days of debate on the legislation.